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Bangladesh's tourism industry faces challenges like overcrowding at major locations, lack of trained human resources, and inadequate infrastructure. A campaign is outlined to promote tourism by identifying target groups, developing marketing strategies, and executing plans. Target groups are domestic and international travelers with different profiles. New tourist spots will be matched to groups and promoted through social media, a mobile app, and package giveaways to generate interest in exploring Bangladesh like never before. Success will be measured through surveys, app data, and feedback to guide ongoing adjustments.
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Extensive spread of the Internet and speedy technological advancement have revolutionized all industries in the World specifically tourism. The presence of the information and communication technology have fundamentally change the way how tourists collect detailed information, how do they can carefully map decision substitutes, how they book their travel and how they share their unique travel experience with others. A vital step forward in the progress of the internet has been made by a noteworthy growth in the popularity of social media platforms. Social media plays a very important role in tourism which is an information based industry. Consumers need information that can assist them in the process of travel planning and making decisions related to selection of tourism destination and other travel related products. Social media has also extended the reach of industry as now they can easily target consumers sitting far away without even meeting them. Destination marketer use social media before the travel so as to engage and inform the tourists, during the travel so as to facilitate at destination and after the travel to remember and share experiences. But social media in tourism marketing can be both an aid and a threat as social media influences the tourism industry both in positive and negative ways, as the decisions of prospective travellers have been strongly affected by comments and personal experiences of other users on social media. The main objective of the paper is to understand the relationship between social media and destination marketing and to examine the positive and negative impact of social media marketing in tourism industry. Ms. Priyanka Sharma | Mr. Ravi Kumar | Ms. Asha Rani"Social Media in Tourism- A Double-Edged Sword" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-1 , December 2017, URL: http://www.ijtsrd.com/papers/ijtsrd8222.pdf http://www.ijtsrd.com/humanities-and-the-arts/tourism/8222/social-media-in-tourism--a-double-edged-sword/-ms-priyanka-sharma
Online tourism Bangladesh
This document discusses online tourism in Bangladesh. It provides statistics on tourism in various countries from 2008-2011. Green Channel Tour Operators was formed in 2014 to provide tours within Bangladesh and to other parts of Europe and South Asia. They offer various services like hotel reservations, tours, and car rentals. Some tour packages include archaeological sites, hill tribes, beaches, and the Sundarbans. The document outlines marketing strategies and notes opportunities and challenges for tourism in Bangladesh, including improving facilities, training, and establishing a positive industry image.
20 md. tofael hossain majumde 287 298
The International Institute for Science, Technology and Education (IISTE) , International Journals Call for papaers: http://www.iiste.org/Journals
Tourism in hangzhou
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2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)
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Tourism In The New Urban Economy
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Brand forum
- 1. BANGLADESH TOURISM: CURRENT SCEN Increasing number of tourists Major location overcrowded Lack of well trained Human Resources Lack of developed Infrastructur e Communicat ion Gap
- 2. CAMPAIGN PROMOTION OUTLINE Identifying Target Groups: Regional And International Matching Market segments with Local Tourists Spots Develop Inbound Marketing Service and Strategies Execute the Strategy and Set a long term vision
- 3. TARGET GROUP ANALYSIS TG 2 DOMESTIC INTERNATIONAL Knows the Destination Cost Sensitive Travels for Relaxation Season Sensitive Value Proposition Country Brand Image Country Infrastructure Safety and Political Stabil TG 1
- 4. MATCHING TARGET SEGMENTS WITH DEST Unexplored Sights Exploring New Tourist Spots Demographic: Youth and Mid Aged “Bucket List” concept AmiaKhum NafaKhum JadiPai Fall Tajindong TG 1
- 5. MATCHING TARGET SEGMENTS WITH DES Explored Sights Ensuring Safety Lost National Heritage Create Brand Image “Explore Bangladesh” concept TG 2 Kuakata Nilgiri Bichanakandi Ratargul
- 6. Explore Like never before LAUNCHING PROMOTION AND INBOUND STRATEGIES New LogoHire Designing Agency Facebook Page Viral Video on Social Media Instagram page Website and App of Bangladesh Tourism Tour and Budget Planning Blogs
- 7. LAUNCHING PROMOTION AND INBOUND STRATEGIES Like never before Explo re ANGLADESH TOURISM MOBILE APP Search Option for Tourist Spots Review of the Service and Experience Detailed Blog and Yellow Pages about Spots Currency and Cost Calculator Redirect link to Webs and Social media Tourist Data Collectio and Store
- 8. LAUNCHING PROMOTION AND INBOUND STRATEGIES Social Media Marketing Creating Photo Contest for both TG1and TG2 in Social Media (Explore Bangladesh Concept) Create “Bucket List” Hype in social media for TG 1 Tourist Package Giveaways as Prizes of these contests Create Quality and Trendy content in social Media with professional desig Create a feedback system throug Facebook messages and Helplin
- 9. CAMPAIGN TIMELINE STAR T END January 2017 (start of tourist season) Social Media Page launch, Website and App development February- March 2017 Website and App Launch October2017 “Bucket List” Hype and Photo Contest for TG1 and TG2 Tourist Package Giveaways as prize of the contest for both TG1 and TG2 November2017- Onwards (Peak Tourist season)
- 10. MEASURE OF SUCCESS AND CONTINGENCIES Periodic Survey of the Campaign Collecting and Analyzing data from mobile App Analyzing Feedback from Social Media Engagement in Social Media Adjusting Frequency of the Campaign
- 13. Like never before LAUNCHING PROMOTION AND INBOUND STRATEGIES New Logo Designing Agenc Facebook Page Viral Video Instagram page