Introduction to business presentation

2. Online Tourism Company
of
Bangladesh

4. The Concept of Tourism has been derived
from the Latin word “TOMOS” & Hebrew
word “TORAH” .
Tourism in reality is not an industry but an
activity. It is defined as an activity that
takes place when people move to some
other place for leisure or for business and
stay at least for 24 hours.

5. Country 2008 2009 2010 2011
U.S.A 57,942,000 54,962,000 59,796,000 62,711,00
Singapore 7,778,000 7,489,000 9,161,000 10,390,000
Malaysia 22,052,000 23,646,000 24,577,000 24,714,000
Bangladesh 46700 268000 303000 97000000
Current Situation of Tourism Industry in Bangladesh
‘Best Value Destination’,2011
Growth in Tourism Receipt

6. Online tourism & travel services can be a
popular service
Global social communities will be added for
both the people of resident country living
abroad and the foreigners
Various documentary and financial facilities
for the travelers and the tourists.

7. Green Channel Tour Operators was
formed in 2014.
Started inbound tour operations in
Bangladesh and operate tour to almost
entire Europe and South Asia
Ensure traveler’s every exploration

8.  Hotel reservations
 Cruises to the River Buriganga and the
River Karnaphuli
 Packages
 Study tours
 Customized programs
 Transfers by private coaches, luxury
taxis
 Organized tours
 Rental of Villas
 Car rentals

9.  Archaeological Tours
 Chittagong Hill tract Indigenous Culture
Tour
 Historical Tour: Buddhist Stupa & Hindu's
Temple
 Home Stay
 Rocket Steamer Trip
 Sea beach & Offshore Island Tour
 Special Package- Dhaka – Sundarbans-
Dhaka

10.  Green Channel Company have
extensive experience in the specific
fields of tours and travel functions.
 They have fully qualified leisure staff for
this department and business travel staff
for the commercial sector.
 Green Channel, being financially
supported by a highly respected and well
established business group
 Their financial status is built on a solid
base

11.  To consolidate Bangladesh’s position
as a tourist destination in the
established generating markets.
 Enhance competitive position by
mobilizing effective promotional
measures.
 pay special attention in promotion and
product diversification strategies.

12. 1. MARKET SEGMENTATION: Geographic,
Demographic, Geo-demographic,
Psychographic and Behavioral segment.
2. TARGET MARKETING: Evaluate each
market segment attractiveness and
selecting one or more segments to enter
3. MARKET POSITIONING: The way the
product is defined by tourists on important
attributes

13.  Tourism industry has a greater impact
and prospect in the overall socio
economic condition of Bangladesh.
 Tourism has not achieved the optimal
level of development and status.
 National tourism policy needs some
additional change.
 Bangladesh Parjatan Corporation has
lack of resource and man power
facility.
 Bangladesh is a country of natural

14.  Positive image of our tourism industry
must be established.
 Ensure security and safety on travels.
 Full-fledged tourism training institutes
have to be established.
 Build more eco-park, safari park and
wildlife sanctuary.
 Tourism facilities and services have to be
established in international standard.
 Ecological balance must be maintained

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