The document proposes establishing a dedicated police force in Bangladesh called the Tiger Police to help stop poaching of tigers. The Tiger Police would have a flashy camouflage uniform and take fierce action against poachers. A awareness campaign is outlined targeting three groups - professional poachers, powerful higher class people who kill tigers to show power, and unaware locals who may kill tigers out of self defense. The campaign would use billboards, TV ads, and roundtable discussions. It proposes launching the Tiger Police in October 2016 during tourist season and then holding discussions with locals starting in August 2017 to increase awareness and discuss self defense tactics.

1. THE BIG IDEA
BANGLADESH
TIGER POLICE
A DEDICATED POLICE
FORCE ONLY TO STOP
THE POCHING
WILL CREATE A SENSE
AWAKENESS AMONG
THE MISCREANTS
A FLASHY TIGER
CAMOUFLAGED
UNIFORM TO GO
WITH THE NAME
FIERCE IN TAKING
ACTION JUST LIKE
THE NAME
THE LOCALS WILL BE
MORE CAREFUL IN
HANDLING ANY
SITUATION RELATED TO
TIGERS

2. TARGET SEGMENTATION AND
CAMPAIGN MEDIUMS
TG
1
TG
2
TG
3
PROFESSIONAL POACHERS POWERFUL HIGHER CLASS UNAWARE LOCALS
KILLS FOR FUR,
TEETH AND FLESH
KILLS TO PROVE THEIR
POWER INFLUNECE
KILLS FOR SELF
DEFENCE
CAMPAIGN MEDIUMS CAMPAIGN MEDIUMS CAMPAIGN MEDIUMS
• EXAMPLARY
ACTION SHOULD
BE TAKEN BY THE
BANGLADESH
TIGER POLICE
• BILLBOARDS
• TVC
• RDC
BANGLADESH
TIGER POLICE
• ROUND TABLE
DISCUSSION
ORGANIZED BY
BANGLADESH
TIGER POLICE
FOR CREATING
AWARENESS
OF
TO CREATE AWAKENESS

3. CAMPAIGN ACTIVATION TIMELINE
START
JANUARY-OCTOBER
(2016)
TVC, RDC,
BILLBOARDS ABOUT
BANGLADESH
TIGER POLICE
OCTOBER,2016-
FEBRUARY,2017
(TOURIST SEASON)
GRAND LAUNCH OF
BANGLADESH
TIGER POLICE
MARCH- JULY (2017)
ACCEPTANCE PERIOD OF
BANGLADESH TIGER
POLICE TO THE LOCALS
AUGUST 2017- ONWARDS
ROUND TABLE DISCUSSION WITH
THE LOCALS TO CREATE
AWARENESS AND TACTICS OF
SELF DEFENCE FROM TIGERS
END
(LOCATION: HIRON POINT, SUNDARBANS)

4. FEASIBILITY ANALYSIS
BANGLADESH
TIGER POLICE
BILLBOARDS,
TVC, RDC
ROUND TABLE
DISCUSSION
THE CURRENT ALARMING
CONDITION CALLS FOR A DRASTIC
JUSTICE METHOD TO BE
UNDERTAKEN
THE BEST POSSIBLE ATL
MARKETING TO REACH THE TARGET
AUDIENCE
THE LOCALS ARE BEST REACHED
WHEN ENGAGED WITH ONE TO
ONE COMMUNICATION METHOD