The document discusses various consumer product brands and their strategies. Gillette introduced the Fusion razor brand system with a five-blade cartridge razor and additional single blade. Domex is positioned as a one-stop solution for various household cleaning needs. A cosmetic brand is designed to provide flawless complexion and smooth skin daily. The document covers brands across categories like razors, household cleaners, cosmetics, deodorants, shampoo, tea, and toothpaste.

1. 1
BRAND CANNIBALIZATION
“If you don’t cannibalize yourself, someone
else will.”
- Steve Jobs

2. 2
COLD
DRINK
BRAND

3. 3
MOBILE
BRAND

4. 4
SHAVING
BRAND
The latest razor
introduced by
Gillette is
the Fusion, which
utilizes a five-blade
cartridge razor with
an additional single
blade for trimming.
An entire line of
shaving products
was introduced as
part of the Fusion
brand system.

5. 5
WASHING
POWDER

6. 6
KITCHEN
CLEANER
Domex is "one-stop solution" to a
household's cleaning
requirements instead of using a
different cleaner for kitchen
surface, floor and bathroom.
India.

7. 7
COSMETIC
BRAND
Designed to give us
flawless complexion,
smooth skin every
morning and every
evening that will give
you fair and glow.

8. 8
DEO SPRAY

9. 9
SHAMPOO
BRAND

10. 10
TEA BRAND

11. 11
TOOTHPASTE
BRAND

12. 12
THANK YOU
PRIYANKA PANDIT.
38 – ROLL NO.