Gandhiji kachasma

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Lenskart.com celebrated the occasion of Gandhi Jayanti in a very special way with its fans on twitter.

They engaged the audience through their twitter handle lenskart_com through a contest with the

hashtag #GandhijiKaChashma. The campaign was planned and implemented by their social media

agency Viralcurry (www.viralcurry.com).

Published in: Business, Technology
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Gandhiji kachasma

  1. 1. By Lenskart
  2. 2. Focus of the campaign: To engage audience on the twitter handle of Lenskart.com on the occasion of Gandhi Jayanti
  3. 3.  Set of 5 creative questions which revolved around the occasion and lenskart’s website in an engaging way.
  4. 4.    Hashtag trended in India for 10 hours and worldwide for more than 6 hours. Followers increased – 100+ Creative and massive engagement through tweets related to Gandhiji’s life, India’s future and Lenskart’s glasses.

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