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Power of Social Media and
Engaging Content
by
How engaging content can generate
leads on social media
Client :
Agency :
Duration : 2 months
We divided the entire strategy into two
parts
a. Creating a travel community with the
help of engaging content and eye-cat...
Part 1…
Starting with info-graphics, quotes and informative
posts keeping in mind the word ‘travel’
Starting with info-graphics, quotes and informative
posts keeping in mind the word ‘travel’
Starting with info-graphics, quotes and informative
posts keeping in mind the word ‘travel’
Starting with info-graphics, quotes,quizzes and
informative posts keeping in mind the word ‘travel’
Starting with info-graphics, quotes,quizzes and
informative posts keeping in mind the word ‘travel’
And sales post as well…
And sales post as well…
But because of facebook’s new
advertising model, our reach was low
(17% approx) especially for sales
posts
Hence… part 2 came into picture
Facebook Ads
With careful targeting, we applied facebook ads
to push the reach among relevant audience
which resulted in…
This…
And with a mix of ENGAGING
CONTENT and FACEBOOK ADS
…
We hit the right audience in a
right way!
Better participation of the audience
Better participation of the audience
Which ultimately resulted in…
Awesome Click-through-rate and
Cost-per-click
And…
Leads…
Leads…
We maintained the engagement with contests
as well…
Which resulted in more interactions!
Which resulted in more interactions!
With more leads and sales queries…
And we Rocked twitter too
And we Rocked twitter too
Results…
• More than 8 million people reached on twitter and
facebook
• 100 + sales queries from social media channels
• 3...
And hence, if you are thinking to
implement SOCIAL MEDIA and
CONTENT power in your business…
Never leave that on your nephew ;)
Thank you
Like us?
Lets meet at
hi@viralcurry.com
Power of engaging content
Power of engaging content
Power of engaging content
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Power of engaging content

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How we helped our Travel client to get tons of sales queries using social media and engaging content marketing.

Published in: Marketing, Technology, Business
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Power of engaging content

  1. 1. Power of Social Media and Engaging Content by
  2. 2. How engaging content can generate leads on social media
  3. 3. Client : Agency : Duration : 2 months
  4. 4. We divided the entire strategy into two parts a. Creating a travel community with the help of engaging content and eye-catching graphics b. Carefully Running facebook-cpc to tap the targeted audience.
  5. 5. Part 1…
  6. 6. Starting with info-graphics, quotes and informative posts keeping in mind the word ‘travel’
  7. 7. Starting with info-graphics, quotes and informative posts keeping in mind the word ‘travel’
  8. 8. Starting with info-graphics, quotes and informative posts keeping in mind the word ‘travel’
  9. 9. Starting with info-graphics, quotes,quizzes and informative posts keeping in mind the word ‘travel’
  10. 10. Starting with info-graphics, quotes,quizzes and informative posts keeping in mind the word ‘travel’
  11. 11. And sales post as well…
  12. 12. And sales post as well…
  13. 13. But because of facebook’s new advertising model, our reach was low (17% approx) especially for sales posts
  14. 14. Hence… part 2 came into picture
  15. 15. Facebook Ads
  16. 16. With careful targeting, we applied facebook ads to push the reach among relevant audience which resulted in…
  17. 17. This…
  18. 18. And with a mix of ENGAGING CONTENT and FACEBOOK ADS …
  19. 19. We hit the right audience in a right way!
  20. 20. Better participation of the audience
  21. 21. Better participation of the audience
  22. 22. Which ultimately resulted in…
  23. 23. Awesome Click-through-rate and Cost-per-click
  24. 24. And…
  25. 25. Leads…
  26. 26. Leads…
  27. 27. We maintained the engagement with contests as well…
  28. 28. Which resulted in more interactions!
  29. 29. Which resulted in more interactions!
  30. 30. With more leads and sales queries…
  31. 31. And we Rocked twitter too
  32. 32. And we Rocked twitter too
  33. 33. Results… • More than 8 million people reached on twitter and facebook • 100 + sales queries from social media channels • 3 hashtag trending activities in India • Unbelievable brand recognition in social media channels like twitter, facebook, pinterest and G+
  34. 34. And hence, if you are thinking to implement SOCIAL MEDIA and CONTENT power in your business…
  35. 35. Never leave that on your nephew ;)
  36. 36. Thank you Like us? Lets meet at hi@viralcurry.com

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