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#GiftARecharge campaign by Viralcurry

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To engage audience on the twitter handle of FreeCharge.com on the occasion of Diwali

Published in: Marketing
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#GiftARecharge campaign by Viralcurry

  1. 1. #GiftARecharge Campaign @FreeCharge
  2. 2. Aim To engage audience on the twitter handle of FreeCharge.com on the occasion of Diwali #GiftARecharge
  3. 3. Execution • #GiftARecharge contest was live for 3 hours with 4 winners and trended for 5 hours.
  4. 4. Impact • #GiftARecharge trended in India for 5 hours. • Followers increased – 150+ • Creative and massive engagement through tweets related to Gifting, Mobile Recharge and festival fever.
  5. 5. Became Top Trend in India Delhi Mumbai India Bangalore
  6. 6. Tweet Count • Overall tweet count including freecharge’s hashtag & @freecharge – 2,812 • Tweet count with freecharge’s hashtag - 2,785 • Overall Activity- 5,597
  7. 7. FreeCharge’s Exposure • Overall Exposure including @freecharge and Freecharge’s hashtag – 5,236,483 • Exposure with @freecharge – 2,540,874 • Exposure with Freecharge’s hashtag 2,695,609
  8. 8. Tweets’ Screenshot
  9. 9. Exposure’s screenshot
  10. 10. Thank you Team Viralcurry

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