Brand Battle: Brandify 24 Hour vs LA Fitness

Brand Battle: Forever 21 vs H&M

Brand Battle: Costco vs Sam's Club

This document compares Costco and Sam's Club across various metrics of local digital marketing performance. It finds that while both brands have room for improvement in search engine rankings, Sam's Club locations ranked higher in the first position for keywords like "Discount Store" and "Supermarket" 10% more than Costco locations. Sam's Club also claimed and had more accurate location data across platforms, giving it a 15% stronger online listings presence overall.

Case Study- National Restaurant Chain

A national fast-casual restaurant franchise chain with 2,000 US locations sought to improve online findability and provide consistent branding across channels. Brandify implemented a business locator on the company's website and Facebook page to help customers easily find nearby locations. They also claimed and optimized listings on Google Places and Foursquare, and syndicated location data. This increased location searches to nearly 2 million per month, generated over 1,300 Facebook likes and 90,000 impressions per month for the locator, and averaged 61 Foursquare check-ins per location per month, totaling over 1.3 million annually across all locations. The solutions helped the company offer a consistently branded experience and increased traffic.

Brand Battle: Yogurtland vs Pinkberry

In partnership with Streetfight Mag, every month we’re taking loved brands to determine how they stack up against their top competitors- determining who gets more love online. In our inaugural Brand Score Battle, we take Yogurtland and Pinkberry: two national yogurt favorites. Why these two brands? Granted (as our report states) there are about 12 other brands that we could have chosen for this category. Yogurtland and Pinkberry both took origin in Southern California an expanded across the county. What is significant about these two brands is their brand image and position. Pinkberry positions itself as the premier yogurt brand. They are the Bloomingdales of yogurt-- you get selected flavors because Pinkberry knows what is best- and darn it, they are spot on. Yogurtland on the other hand lets the consumer decide what flavor they want, desire, hope for! Price difference is also evident. A Pinkberry serving (being the premier choice) is more expensive than a Yogurtland serving. A battle is never a battle without some opposition and interesting differentiators, and these two brands across culture and image represent very different things, making this an exciting battle to watch.

Marketing Automation: Localize. Humanize. Strategize.

Real-Time Location-Based Marketing Strategies for the Holidays

The study analyzed over 4 million reviews across Google, Facebook, Yelp and TripAdvisor to determine the prevalence of fake reviews. It found that 7.3% of Google reviews showed signs of being fake, compared to 5.2% on Facebook, 4.9% on Yelp and 10.7% on TripAdvisor. The analysis looked at reviews for various business categories and cities to identify which had the highest rates of potentially fake reviews. The methodology used natural language processing and machine learning techniques to detect reviews that may have been generated fraudulently.

Attribution and Affiliate Marketing Learn to Make it Work

Affiliate Summit

Adometry - LiveRamp Webinar Deck: The Missing Link

Adometry by Google

Marketers are migrating to digital channels en masse. According to a recent eMarketer study, U.S. e-commerce sales will total $259 billion in 2013—a 14.8% annual increase over 2012's $225.5 billion. But there's a missing link. When consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Yahoo, and comScore all reach the same conclusion—as much as 92% of purchases take place offline following online consumer activity, while most digital marketers target online conversions only. Targeting isn't about clicks, it's all about sales, and 92% is a large percentage of missing data.

Why National Brands are Shifting Dollars to Local Marketing

Balihoo, Inc.

Workshop with Jumpshot! Understanding, buying, and optimizing audiences in a ...

This document discusses how clickstream data can be used to understand audiences, target them in media buys, and optimize digital advertising campaigns. It explains that clickstream data provides insights into audience behaviors across websites that can be used to define customer segments. These insights and segments can then power audience targeting in media buys. Finally, clickstream data ties digital campaigns to brand-related metrics that allow optimization to increase return on investment. The document advocates connecting these three stages - understanding audiences through analytics, targeting the right audiences, and optimizing campaigns - to improve performance.

Programmatic Advertising 101

Hileman Group

5 Steps to Building a Smarter Digital Marketing Foundation

Putting an ROI Edge on Your Work with Video_Thom Clark

In preparation for advertisers requiring a greater amount of return for their AV work, iProspect's Thom Clark takes to PMI's Dome Stage for a masterclass in campaign building and measurement across video. Head over for advice on bringing audiences into the direct-response frame, as well as clarity on the relationship between awareness and return. Thom will also look at the challenges of measuring conversions on specific platforms, like the YouTube app, and how metrics like views and subscribers translate to ROI.

Capture & Track Every Conversion in Today's Mobile World

7 Learnings About Call Conversions (From 7 Marketing Leaders)

LSA16: Facebook, Local Monetization and Measurement

Localogy

Seeing Between The Lines Of The Search And The Click

Dung Tri

The document discusses how search marketers previously had little visibility into consumer search behavior and competitor performance on search engine results pages (SERPs). It then summarizes findings from an analysis of millions of SERPs by Compete that provide insights for search marketers. Specifically: - Over half of SERPs contain at least one paid ad, showing the competitiveness of search. - Organic listings make up 85% of total listings but receive 53% of clicks from the first organic result, emphasizing the importance of organic search optimization. - While most paid listings appear on the right side of SERPs, 85% of paid clicks go to top listings, highlighting the value of the top paid placement.

A new year's look at lessons and predictions for digital marketing in 2017

NatLo Top 150 - 2014

Nathan W. Ross

The document discusses Placeable's NatLo Top 150 ranking, which measures national brands' effectiveness in local digital marketing across four dimensions: visibility, depth, precision, and reach. It provides details on the methodology used to evaluate over 1,000 brands and select the top 150 highest scoring brands. Specific industries like financial services, hospitality, and retail are highlighted for their relative strengths and weaknesses across the different dimensions.

Calls, Meet Marketing Cloud

This document discusses how omnichannel marketing has evolved in today's mobile-first world, with customers moving between devices and expecting fast, personalized service. While many companies have optimized for mobile experiences, email conversions still lag desktop. The document advocates integrating call data from conversations into email marketing programs to improve attribution, profiles, and the understanding of customer journeys. Companies that have done this have seen big improvements in metrics like ROI. The key takeaways are to map customer journeys, analyze existing email data, and consider the impact of calls on email performance.

Unlocking the Power of Facebook to Build and Monetise Your Audience_Warrick L...

Social media spending is expected to climb to a 20.9% share of marketing budgets in the next five years, yet only 11.5% of marketing leaders report a quantitative impact from the channel. The question begs - why is social media's impact proving so elusive? Redu's Warrick Lambert will be looking to answer a few questions around social's ROI factor with a crash course in building a community on Facebook and, more importantly, how to turn that social audience into tangible sales. Attendees will explore the importance of a customer-centric social strategy based upon needs, motivations, and behaviours, how to get the content right - playing to the News Feed's algorithm - and tap into the social sales funnel that accounts for the more erratic path buyers follow today. This session will cover the critical role that social media plays at key touchpoints in the path to purchase, and how to maximise the opportunity of each. Nods will also be given to the success of brands that have turned hundreds of thousands of likes into millions in sales. It's not to be missed.

The Contextual Marketing Imperative: Rethinking your personalization strategy

SAP Customer Experience

Meet Magento UK 2011 50 ways to improve your sales

Screen Pages

Linktas-Swimwear-Query-Analysis

William Manny

This document summarizes an analysis of search queries for a website selling women's and girls' swimwear. It finds that queries containing multiple product attributes like brand, style, color and size had much higher conversion rates (1.8-4.2% vs the overall 1.3%) and lower costs-per-acquisition. Specifically, brand + style queries performed best, making up 70% of queries and being most profitable to optimize campaigns around. The document recommends segmenting ad groups by specific attribute combinations and ensuring deep product inventory matches to maximize conversions from long-tail queries over time.

The Mobile Imperative, Digiday Brand Summit, April 2017

Internet Marketing Software - WordStream

This document discusses the importance of location data for mobile advertising and marketing. It notes that consumer attention has shifted to mobile, with over 90% of time spent on apps. Location provides important context for delivering relevant mobile experiences and building audience segments. The document outlines how location data can be leveraged at scale to associate devices with home and work locations. It also emphasizes the need for creative advertising, measurement of engagement and performance, and considering the total mobile experience over individual ad units. Location intelligence is positioned as the foundation for success in mobile movement science.

How The Flywheel is Changing Customer Acquisition Strategies for Agencies

The customer acquisition lifecycle for marketing providers is changing. The traditional sales funnel is dead. Join WordStream and UpCity on the transition from the sales funnel to a flywheel of engaging, converting, and delighting your customers, prospects, and advocates. In this session, you'll: - Identify how to engage with your audience at each stage of the customer lifecycle - Discover practical ways to benchmark and grow your digital reputation and credibility - Build a network of ambassadors that can help you grow your brand

An Intro to App Marketing

Elliott Barton

What's hot

Greg Sterling - Advanced Search Summit Napa 2021

Digital Marketers Organization

Attribution and Affiliate Marketing Learn to Make it Work

Affiliate Summit

Adometry - LiveRamp Webinar Deck: The Missing Link

Adometry by Google

Why National Brands are Shifting Dollars to Local Marketing

Balihoo, Inc.

Workshop with Jumpshot! Understanding, buying, and optimizing audiences in a ...

Programmatic Advertising 101

Hileman Group

5 Steps to Building a Smarter Digital Marketing Foundation

Putting an ROI Edge on Your Work with Video_Thom Clark

Capture & Track Every Conversion in Today's Mobile World

7 Learnings About Call Conversions (From 7 Marketing Leaders)

LSA16: Facebook, Local Monetization and Measurement

Localogy

Seeing Between The Lines Of The Search And The Click

Dung Tri

A new year's look at lessons and predictions for digital marketing in 2017

NatLo Top 150 - 2014

Nathan W. Ross

Calls, Meet Marketing Cloud

Unlocking the Power of Facebook to Build and Monetise Your Audience_Warrick L...

The Contextual Marketing Imperative: Rethinking your personalization strategy

SAP Customer Experience

Meet Magento UK 2011 50 ways to improve your sales

Screen Pages

Linktas-Swimwear-Query-Analysis

William Manny

The Mobile Imperative, Digiday Brand Summit, April 2017