This presentation explains the structure of a hero's journey explained in Joseph Campbell's Hero with a Thousand Faces, using examples from popular films.
This is a presentation about dystopia which is very informative about the topic. It also provides good examples of other books that can be read by the reader.
Hi this presentation is made originally by Gherm6 however I found out that it isn't that comprehensive so I added examples to elaborate the types of conflict.
Brand archetypes aren't new, but many businesses are finding new ways to use these ancient character types to transform their brand in the new social economy.
Learn about the 12 brand archetypes, discover which ones suit your brand, and start developing your own brand archetype with this easy to follow guide.
This presentation explains the structure of a hero's journey explained in Joseph Campbell's Hero with a Thousand Faces, using examples from popular films.
This is a presentation about dystopia which is very informative about the topic. It also provides good examples of other books that can be read by the reader.
Hi this presentation is made originally by Gherm6 however I found out that it isn't that comprehensive so I added examples to elaborate the types of conflict.
Brand archetypes aren't new, but many businesses are finding new ways to use these ancient character types to transform their brand in the new social economy.
Learn about the 12 brand archetypes, discover which ones suit your brand, and start developing your own brand archetype with this easy to follow guide.
Archetypal Branding provides you with a systematic way to:
• Clearly define the Brand so that it is compelling and credible to your key Target Audiences.
• Create a Brand Identity that all key internal Constituencies can agree on and work from.
• Increase the Reputation, Image, perceived Value and Brand Awareness of your Company
Recent studies have shown that the most potent component of premium brands is a clear identity that is grounded in the ultimate personality types deciphered by the Swiss psychiatrist Carl Jung, the so-called Archetypes.
Tracking over 13,000 brands over a period of five years and interviewing more than 120,000 consumers across 100 product categories, archetypal researcher Carol Paerson found that archetypal brands outpaced non-archetypal ones by a factor of 97% in Market Value Added (a measure of how much value a company has added to, or subtracted from, its shareholder investment).
A Booz Allen Hamilton research report recently showed that „brand-guided companies have profitability margins nearly twice the industry standard. Brand-guided banks, for example, have an ROE of 19% compared to 8% for non brand-guided banks.“
How the application of archetypes can help brands build a powerful identity? Focusing on the fashion industry, this presentation reveals the archetypes behind iconic brands (Chanel, Tiffany, Burberry, Alexander McQueen, Stella McCartney, Paul Smith, Diesel) and shows the steps to use them as marketing strategy
Are your featured marketing images aiding or hurting leads and sales? Learn how to transition basic images into compelling 'hero shots' that drive EPIC conversion with these 7 key principles.
BONUS: Get a FREE 'Hero Shot Scorecard' to help grade and prioritize images and video thumbnails for your marketing campaigns along with Google Analytics event tracking code snippets and custom reports for measurable accountability.
>> Presented Jan 21, 2015 - Visual Website Optimizer (VWO) Webinar.
Short link: http://j.mp/7heroshotsecrets
MORE INFO: Check out the article and webinar recording here: http://j.mp/heroshotintro
Brands have personalities too. But do they match the customers' wants? Brand archetypes are the common personalities that brands usually take on. A brand archetype helps a brand to connect to a certain target market and bring across a specific message about who they are and what they offer. Here are a few types of brand archetypes and what archetype should be chosen for a brand depending on what the target market is looking for.
Brand Archetype | An Introduction + OverviewJohn W. Manley
Nothing original here. Just an obligatory brand archetype overview done in a more visually appealing way, with some more examples, and a deeper dive into the Explorer archetype.
Archetype Overview with brand examples & character compass Emily Hean
A brief overview of Archetypes from The Hero and the Outlaw by Margaret Mark and Carol S. Pearson. Demonstration of archetypes in classical and pop culture as well as brand examples and alternate names for each archetype.
9192014 1 Jungian Analysis of Terrorism PSY 344.docxransayo
9/19/2014
1
Jungian Analysis of Terrorism
PSY 344: PSYCHOLOGY OF
TERRORISM
Carl Jung
• Psychiatrist that advanced
the idea of archetypes.
• Collective Unconscious:
– All cultures use archetypes
to build their stories without
communicating with one
another about them.
Carl Jung 1875-1961
• Kesswill, Switzerland
• Son of minister, maternal Grandfather minister
• Dominant childhood beliefs formed his theory
– Visions & Dreams were important-paranormal-
collective unconscious came from this
– Two different personalities-dual personality
• Child as he appeared to world-introvert
• Cultured gentleman
9/19/2014
2
In addition to being a psychoanalyst
• Jung was an artist:
– He painted, drew and sculpted
– He designed and built a “Tower” for himself
• Jung was somewhat of a mystic:
– He thought that repressing one’s spiritual
calling would create psychological problems in
the individual.
Carl Jung
• Disagreed with Freud
– the sexual instinct is not the main factor in
personality
– the personality is not almost completely formed in
early childhood
Jung’s Analytic Psychology
Personality consists of three parts
– Ego
• the rational, largely conscious system of personality,
which operates according to the reality principle. Ego
- Still the arbiter between conscious and unconscious
but no longer the center of personality
– Personal unconscious
• All of the thoughts and experiences that are accessible to the
conscious, as well as repressed memories and impulses. Unacceptable
components of the Psyche
• Gender opposite components
• Complexes
– Collective unconscious
• contains the universal experiences of humankind
transmitted to each individual; not available to
conscious thought
9/19/2014
3
Collective Unconscious
Certain psychic elements passed
from generation to generation
through unconscious channel
Universal archetypes-emotional
symbols-predispose us to react in
predictable ways to common
recurring stimuli.
– Transpersonal
– Derived from our ancestors to
continually repeating events
The Collective Unconscious
It contains archetypes,
emotionally charged
images and thought forms
that have universal
meaning.
Archetypes cause us to
respond in certain ways to
common human
experiences.
Key archetype: Mandala
(“magic circle”), an image
symbolizing the unity of
life.
9/19/2014
4
Folklore and Myths
• As generations of people passed stories
down through both oral storytelling and
eventually the written word, archetypes
became clearly visible.
• The archetypes are characters that
represent patterns of behavior and even
stereotypes.
• They are characters that everyone can
recognize and understand.
• Archetypes are patterns that can be, and
are, copied.
• They are symbols or characters that appear
again and again in myths and literature.
• They survive because they portra.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
4. But what is an Archetype?
And what does it have to do with Heroes?
5. Let’s start with the two guys who
came up with the concept:
Joseph
Carl Jung Campbell
6. Archetype:
A recurring pattern of images, situations, or symbols
found in the mythology, religion, art, and dreams
of cultures around the world.
7. Okay, so what exactly characterizes an
Archetypal Hero then?
–And what does this have to do with the characters
mentioned?
8. Traits of the Archetypal Hero
• Unusual Circumstances of Birth
• Leaves Family and Lives With Others
• Traumatic Event Leads to Quest
• Special Weapon
• Supernatural Help
19. Aha! –But not all of these characters
have all of the characteristics!
20. That’s okay. -They don’t really
have to…
As long as a hero displays several of these
characteristics, he, or she, is in the club!
21. Now, can you think of any other
Archetypal Heroes?
22. References
Davis, Bryan M. "The Archetypal Hero in Literature,
Religion, Movies, and Popular Culture." 11 Oct
1997. Stephen F. Austin University. (07/07/2009).
<http://www.tatsbox.com/hero?
Nilsen, Alleen P., & Donelson, Kenneth L. Literature for
Today’s Young Adults, 8th ed. Boston: Pearson
Education, Inc. 2009.