2. When the going gets weird,
the weird turn pro.
- Dr. Hunter S. Thompson
3. We all major in planning,
analytics, and strategy.
We are rare birds with passions,
interests, and weird penchants
that may often feel singular in
their pursuit.
What we want to do is materialize
those things into something bigger
and more substantive.
4. Confessions of an Unapologetic Star Wars Nerd
I’ve always been fascinated by the bounty hunters in Empire Strikes Back and wondered which were the
most popular among fans. So I explored a way to quantify this curiosity and bring the findings to light.
IMAGE STOLEN FROM EMPIRE STRIKES BACK
5.
6. Find an outlet for
your passions so
they can gain
momentum,
dimension and
attract other
perspectives
7. DECONSTRUCTION SYNTHESIS
VISION CLARITY
TRANSMISSION
INSIGHTFUL
CONSUMER, BRAND
AND COMPETITIVE
RESEARCH
ENGINE
LOGIC, PERSUASION AND
PRESENTATION SKILLS
FRAME
UNDERSTANDING
THE CLIENT
CONTEXT
FRONT
WHEEL
DEEP UNDERSTANDING OF
UNIVERSAL HUMAN AND
BRANDING TRUTHS
HEADLIGHT
STRATEGIC DOCUMENTS
(POSITIONING, CREATIVE
BRIEF, ETC.)
STEERING PASSION, CURIOSITY,
RESOURCEFULNESS,
DILIGENCE
FUEL
STRONG RELATIONSHIP WITH
CREATIVE, ACCOUNT, & CLIENT
SUPPORT
KNOWLEDGE OF RESEARCH
METHODOLOGIES AND
BRANDING PROCESSES
BACK WHEEL
IT’S IMPORTANT TO KEEP IN MIND THE
COMPONENTS OF AN IDEAL PLANNER
THOUGHT STOLEN FROM GRIFFIN FARLEY
8. BUT YOU ALSO GOTTA LOVE THE RIDE
IMAGE STOLEN FROM CLASSIFIED MOTO
9. A PASSION FOR MAKING THE WORLD LOOK
DIFFERENT LED TO A BRILLIANT SECOND ACT
From Unemployed to
Entrepreneur in One Day
The day my friend, John
Ryland, left his job as a
creative director at The
Martin Agency he went
straight to his garage and
started work on how to
merchandise his passion of
making unique, stunning
and gritty motorcycles.
11. STOLEN FROM JOHN RYLAND
BUT YOU ALSO GOTTA LOVE THE RIDE
DETOUR FROM THE MAINSTREAM
12. Train new muscles.
Use different exercises.
Take alternate routes.
Become a resident expert in your
passion area.
Gain deeper knowledge through
innovative methods.
Flex those muscles.
ADAPT OR DIE
IMAGE STOLEN FROM MONEYBALL
13. HERE’S THE BRIEF
Be a guide in our ever evolving world of
culture, media and transformative passions.
You are soothsayers for the agency.
You separate the trends from the trendy.
We need your unwavering finger on the pulse
of what’s new and next.
14. Identify something that fascinates you.
Declare your minor.
•Follow the trends and developments related to it.
•Create Google Alerts on the topic.
•Find experts in that area and follow them on Twitter.
•Scour their Slideshare decks.
•Explore what’s won awards or what’s gotten funding
using that technology or innovation.
Become a resident expert in that area so when a
question arises throughout the agency, you have the
answer.
Share relevant news and stories with the department
and make sure to add your POV – why you wanted to
share it.
15. We will hoist your freak flag
Your Minor will be housed on the agency
intranet so that your curiosity can be found
in our global network in case there’s a way to
tap into it.
16. I need data storytellers...
People who translate numbers
into words
Turn results into action
Think like Ed Tufte
And make data visualization
look even better
Make us feel the qualitative of
your quantitative
Some Minor Ideas
from Jack
17. People who can think and
even become entrepreneurs...
Organic Farming
Whiskey Connoisseurs
Music Aficionados
Asian Culturalists
Animation Enthusiasts
Fashion Influences
Improv Experts
Zombie Theorists*
Marijuana Marketing*
* My contributions, not Lee’s
Some Minor Ideas
from Lee
