criteria of choosing the brand ambassador of a company.

1. BRAND AMBASSADOR
CRITERIA OF CHOOSING THE
BRAND AMBASSADOR OF A
PRODUCT

2. What is the Territory of the Brand?

3. Think of a brand
… any brand

4. “Your brand is what people say
about you when you leave
the room.”

5. Creating a leadership
brand

6. Understanding Brand Building
Branding

7. Understanding Brand Building
Branding
Produ
Attribu Manage Archite
cts to Exercise
tes ment cture
brands

11. Positioning yourself
for success….!

12. The ‘here and now’
is important to
people
We need to show it
is important to us
too

13. Fevicol Case

14. Fevicol Case

16. Love every day
Not just an advertising idea…
Not just a communications idea…
An idea for the organisation…
…for all stakeholders…
…all countries
…all media
Inside as well as outside

18. IT IS NOT NECESSARY THAT A
BRAND AMBASSADORS ARE ONLY
THE HIRED PERSONNEL OF A
COMPANY?
YOU CAN CREATE YOURSELF
TO A BRAND AS WELL!!!!!!
FOR EXAMPLE….

19. D
N
RELIANCE
COMMUNICATION TITAN
M
O
D
A
A
R
B
S
S
R
B
BOOST COMPAQ

20. So…
make today
count

21. THANK YOU SIR AND DEAR FRIENDS!!!
TONOY TARAFDAR
MBA(2ND SEMESTER)
ACHARYA’S BANGALORE
B-SCHOOL