Erfolgreicher agieren mit Analytics_Markus Barmettler_IBM Symposium 2013


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Erfolgreicher agieren mit Analytics_Markus Barmettler_IBM Symposium 2013

  1. 1. © 2013 IBM CorporationOutperform with IBM Business AnalyticsMarkus BarmettlerTechnical Leader Business Analytics7. Mai 2013
  2. 2. © 2013 IBM CorporationSource: the 1980s and 1990s, IT systems transformed virtually every singlebank process. Today, banks have that rare opportunity to reinventthemselves again—with data and analytics.“Every single major decision to drive revenue, to control costs, or to mitigaterisks can be infused with data and analytics,” says Toos Daruvala, a directorin McKinsey’s New York office, “this will be a differentiator for some period oftime.”How Advanced Analytics Are Redefining Banking
  3. 3. © 2013 IBM CorporationKey shifts are fueling the urgency for Smarter AnalyticsThe proliferation ofbig dataOrganizations using advancedanalytics enjoy 32% higherreturn on invested capitalIncreasing consumerexpectationsAccelerating pressureto do more with lessof consumers rely on socialnetworks for purchase decisionsof business are not using bigdata for business advantage
  4. 4. © 2013 IBM CorporationThe Dawn of Big Data: the uncertainty of new information isgrowing alongside its complexity2010VolumeinVolumeinExabytesExabytes90002015SensorsSensors& Devices& DevicesVoIPVoIPEnterpriseEnterpriseDataDataSocialSocialMediaMedia800070006000500040003000Source: IBM Global Technology Outlook 2012IBM source data is based on analysis done by the IBM Market Intelligence Department. IBM Market Intelligence datais provided for illustrative purposes and is not intended to be a guarantee of future growth rates or market opportunityWe are here.We are here.
  5. 5. © 2013 IBM CorporationSource: IBM CEO Study, 2012.Percent of CEOs who believe their organizationis good at driving value from informationOutperformersUnderperformersOutperformers are seizing theopportunity26%54%Accessto dataDraw insightsfrom dataTranslate insightinto action108% more108% more86% more31%57%26%54%5 © 2013 IBM Corporation
  6. 6. © 2013 IBM CorporationDriving value from Analytics goes beyond technology andrequires a high Analytics Quotient or maturity…STEP 1:Novice• Inflexible• Spreadsheets• Extracts• Manual Intervention• Static Reports• No governanceBuilderSTEP 2:• Departmental• Task automation• Silo KPIs, metrics• Some standards• Some self-service• Emerging CoEs• Minimal governanceSTEP 3:Leader• Cross-functional• Applied analytics• Aligned KPIs, metrics• Trusted information• Common standards• Full self-service• Aligned CoEs• Formal governanceSTEP 4:Master•Enterprise aligned•Enabling strategythrough execution•Highly collaborative•360 degree insights•Analytics-driven culture•Strong analyticsprogram & governanceManual, slow, error prone, cumbersome,fragmented data quality concernsAutomated, instant, accurate, seamless,converged Data governance is in place
  7. 7. © 2013 IBM CorporationSTEP 1:Novice BuilderSTEP 2: STEP 3:LeaderSTEP 4:MasterManual, slow, error prone, cumbersome,fragmented data quality concernsAutomated, instant, accurate, seamless,converged Data governance is in place…and there is a strong linkage between maturity andAnalytics Centers of Excellence (ACE)n = 5748 organizationsIBM Study of AQ respondents, 2012of Noviceshad an ACEof Buildershad an ACEof Leadershad an ACEof Mastershad an ACE
  8. 8. © 2013 IBM CorporationANALYTIC-DRIVEN ORGANIZATIONS are distinguishedby their ability to leverage …All perspectivesPast (historical, aggregated)Present (real-time)Future (predictive)At the pointof impactAll decisionsMajor and minorStrategic and tacticalRoutine and exceptionsManual and automatedAll informationAll informationTransaction dataApplication dataMachine dataSocial dataEnterprise contentAll peopleAll departmentsExperts and non-expertsExecutives and employeesPartners and customers
  9. 9. © 2013 IBM CorporationOperationsFinanceRiskCustomerOptimizing the supply chainDeploying predictive maintenance capabilitiesTransform thread & fraud identification processesEnabling rolling plan, forecasting and budgetingAutomating the financial close processDelivering real-time dashboardsMaking risk-aware decisionsManaging financial and operational risksReducing the cost of compliance…and focusing on high-value initiatives in coreBUSINESS AREASAdvanced client segmentationLeveraging customer sentiment analysisReducing customer churn
  10. 10. © 2013 IBM CorporationIBM Business Analytics enables you to blend differentsources, connect them together and apply advancedanalytics in order to answer key business questions…60% improvement in revenue retention ratesby analyzing customer data from a broad arrayof sourcesCreate a customer-focused enterprisewith analytics• Which customers are likely to leave?• What offer is most likely being accepted by thecustomer?• Which channel is most effective to use forcustomer communication?MultimediaSensor &Network DataWeb & SocialInteraction DataTransactionalData HistoryText, Content& DocumentsCustomer
  11. 11. © 2013 IBM CorporationIBM Business Analytics enables you to use analytics to driveautomated decisions that maximize business outcomesfasterReduced claims processing time on low-riskclaims by nearly 90% and saved more than$2.5M in fraudulent payouts.ANALYZE, PREDICT & AUTOMATE formore accurate answers• Algorithms for building predictive models usingbig data• Processing closer to the data for scoring anddeploymentSR PStreamScoring Stream Model PublishOperations
  12. 12. © 2013 IBM CorporationIBM Business Analytics enables you to “listen” to yourassets and establish Analytics Driven Asset Management36% reduction in customer calls throughincreased preventive maintenance.Emergency investigations dispatched within10 minutes from 49% to 93%PLAN, MANAGE & MAXIMIZE toincrease efficiency and profitability• Instrumentation enables monitoring assetdiagnostics to evaluate product performanceand quality• Predictive Analytics models enabling «fixbefore break»• Spatial Schedule Optimization enables «whilein the neighboorhod» schedulingOperations“Our assets are talking to us, weare not listening” –Mujib Lodhi – CIO DC Water
  13. 13. © 2013 IBM CorporationIBM Business Analytics helps organizations transformfinancial processes and drive improved performance4% savings in Cost of Goods. Over 40 millionmiles saved in transportation costsPLAN, REPORT & ALIGN in order togain time, control and confidence• Improve visibility with driver-based andpredictive forecasts• Rapidly adjust and re-align resources• Deliver fast, reliable performance reports andanalysis• Automate financial close process• Define, measure and adjust strategy withmetricsFinance
  14. 14. © 2013 IBM CorporationIBM Business Analytics helps organizations to optimizebusiness outcomes through horizontal and vertical riskintegration70% of counterparty exposuremeasurements changed by 20% or moreRISK-AWARE business decisions andimproved compliance management• Understand the impacts and act on financialuncertainly and exposure across your business• Manage operational risk to improve visibility intorisk exposure across the enterprise• Sustain compliance across multiple IT best practiceframeworks and understand the impact of IT risk,threats and vulnerabilities to the businessprocesses they support• Manage regulatory changeRisk
  15. 15. © 2013 IBM CorporationIBM Business Analytics enables the core capabilities to deliverbetter business outcomesDataWarehouseInformation Integration and GovernanceBIG DATA PLATFORMReport Analyze Model Plan Collaborate PredictTrusted analytics advisor with a proventrack record for delivering valueDeep business expertiseStreamComputingHadoopSystemContentManagementPerformanceManagementCustomer | Finance | Operations | RiskBUSINESS ANALYTICSBusinessIntelligencePredictiveAnalyticsPerformanceManagementContentAnalyticsDecisionManagementRiskAnalyticsBusiness Intelligence and Predictive AnalyticsInformation Integration and GovernanceBIG DATA PLATFORMSECURITY, SYSTEMS, STORAGE AND CLOUDSales | Marketing | Finance | Operations | IT | Risk | HRANALYTICSSOLUTIONSIndustryCONSULTING and IMPLEMENTATION SERVICESContentManagementDataWarehouseStreamComputingHadoopSystemAnalytics innovation that matters
  16. 16. © 2013 IBM CorporationHave never been more importantDelivered to all types of organizationsBetter OutcomesStrongest portfolio in the marketIBM Smarter AnalyticsAnalytics© 2012 IBM Corporation• Talk to our experts• Join• Follow #cognosinsight• Connect with IBM SmarterAnalytics on Google+
  17. 17. © 2013 IBM CorporationOur experts available for you:Frank HeinzelmannSenior Solution SpecialistGovernance, Risk & ComplianceMeet us at the booth...or connect with us on Social Media ( Linkedin / Xing)Tim HasenfussConsultantAdvanced AnalyticsMarco LopreteSenior Solution SpecialistSales Performance ManagementMarkus BarmettlerTechnical LeaderBusiness Analytics