BrainBank Idealink Open

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The document discusses how to eliminate three classic idea management choke points: 1) enabling open collaboration for more productive participation, 2) better developing ideas to keep stakeholders engaged, and 3) accelerating idea progression through proper routing. It describes features of an idea management platform that allow building communities around networks, collecting ideas internally or externally, collaborating on ideas through voting, commenting and attaching files, and setting rigor for idea development.

Technology Education

How to eliminate three classic Idea
Management choke points:
1.Open collaboration enables more users
to participate productively on their own
terms.
2.Ideas are now better developed to keep
key stakeholders engaged.
3.Accelerating idea progression through
proper routing.

Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved
Build
communities
around your
networks to
collaborate on
ideas.
Anyone can
participate at
any level -
Internally
and/or
externally.

Collect ideas
either in response
to a challenge…
Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved

Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved
…or via voluntary
submission.

Vote, Comment, invite
friends and add
attachments to
collaborate on ideas
Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved

Management can set rigor for any idea type through the use of dynamic idea
development tabs, that way the community can build the idea around
information that is actionable for the next level of the process
Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved

Idea Champions can manage the “long
tail” by ascending only those comments
that add value and make them part of the
core idea moving forward
Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved

Electricity Costs
•Energy Cost
•High-Tension Cabling
Energy Cost
Cost of one kilowatt/hour is
USD$1.27
Idea Champions can
estimate benefits by
accessing relevant
financial information
Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved

balanced scorecards enable you to get buy in from key role players
before presenting the idea for evaluation
Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved

Flexible and configurable
rating system that enables
you to zero-in on those ideas
that matter most to you
Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved
See all rating
dimensions from the
convenience of a single
screen – blended score
between market
demand and business
alignment

Once the criteria set by management has been met, individual managers
or committees can choose whether to accept the idea or not.
Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved

Decide how you want to turn your idea into an innovation project; either through Idealink’s
proprietary process management or using your existing internal systems.
Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved

Solicit approval, adjust feasibility and get buy-in from potential Project Owner
to ensure that the idea is fully developed.
Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved

Getting the right resources around an idea before it starts its journey into the
organization for processing is critical to eliminating re-routing, inaction, and delay.
This helps maintain the ideas momentum and the rapid response keeps stakeholders
engaged
Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved

Create excitement,
drive participation
and promote
your brands through
viral buzz
Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved

Post-implementation form
Sending-out a recap form
for a sunset review of each
Implemented idea is a key
best practice
Capture new
learning and record
exceptions
Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved

The document describes an idea management platform that allows internal and external networks to collaborate on ideas. Participants can submit ideas in response to challenges or voluntarily, and then vote, comment, and attach documents to collaborate. Management can set requirements for idea development. Idea champions help advance only the most valuable ideas and comments. The platform also provides financial and other data to evaluate ideas. It uses configurable rating systems to evaluate ideas based on market demand and business alignment. Accepted ideas can then be further developed, approved, and implemented. The platform aims to promote brands and drive participation through its collaborative features.

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The document discusses how to eliminate chronic choke points in idea management by using open collaboration, developing ideas better, and proper routing. It advocates building communities for innovation goals where different users can participate at different levels. It also describes features of an idea management software system like collecting ideas, voting, commenting, setting idea development rigor, evaluating ideas, and tracking ideas through a pipeline. The goal is to motivate stakeholders, engage process roles players, and accelerate idea progression through the entire process.

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BrainBank Idealink Open

1. How to eliminate three classic Idea Management choke points: 1.Open collaboration enables more users to participate productively on their own terms. 2.Ideas are now better developed to keep key stakeholders engaged. 3.Accelerating idea progression through proper routing.

2. Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved Build communities around your networks to collaborate on ideas. Anyone can participate at any level - Internally and/or externally.

6. Management can set rigor for any idea type through the use of dynamic idea development tabs, that way the community can build the idea around information that is actionable for the next level of the process Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved

7. Idea Champions can manage the “long tail” by ascending only those comments that add value and make them part of the core idea moving forward Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved

8. Electricity Costs •Energy Cost •High-Tension Cabling Energy Cost Cost of one kilowatt/hour is USD$1.27 Idea Champions can estimate benefits by accessing relevant financial information Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved

10. Flexible and configurable rating system that enables you to zero-in on those ideas that matter most to you Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved See all rating dimensions from the convenience of a single screen – blended score between market demand and business alignment

11. Once the criteria set by management has been met, individual managers or committees can choose whether to accept the idea or not. Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved

12. Decide how you want to turn your idea into an innovation project; either through Idealink’s proprietary process management or using your existing internal systems. Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved

13. Solicit approval, adjust feasibility and get buy-in from potential Project Owner to ensure that the idea is fully developed. Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved

14. Getting the right resources around an idea before it starts its journey into the organization for processing is critical to eliminating re-routing, inaction, and delay. This helps maintain the ideas momentum and the rapid response keeps stakeholders engaged Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved

16. Post-implementation form Sending-out a recap form for a sunset review of each Implemented idea is a key best practice Capture new learning and record exceptions Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved

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