The document discusses how to eliminate choke points in idea management by enabling open collaboration so more users can participate in ideas. It advocates developing ideas to keep stakeholders engaged and accelerating idea progression through proper routing. Finally, it describes collecting ideas through challenges or submissions, voting, commenting, and using dynamic development tabs to build on ideas in an actionable way for management.

1. How to eliminate three classic Idea
Management choke points:
1.Open collaboration enables more users
to participate productively on their own
terms.
2.Ideas are now better developed to keep
key stakeholders engaged.
3.Accelerating idea progression through
proper routing.

2. Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved
Build
communities
around your
networks to
collaborate on
ideas.
Anyone can
participate at
any level -
Internally
and/or
externally.

3. Collect ideas
either in response
to a challenge…
Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved

4. Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved
…or via voluntary
submission.

5. Vote, Comment, invite
friends and add
attachments to
collaborate on ideas
Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved

6. Management can set rigor for any idea type through the use of dynamic idea
development tabs, that way the community can build the idea around
information that is actionable for the next level of the process
Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved

7. Idea Champions can manage the “long
tail” by ascending only those comments
that add value and make them part of the
core idea moving forward
Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved

8. Electricity Costs
•Energy Cost
•High-Tension Cabling
Energy Cost
Cost of one kilowatt/hour is
USD$1.27
Idea Champions can
estimate benefits by
accessing relevant
financial information
Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved

9. balanced scorecards enable you to get buy in from key role players
before presenting the idea for evaluation
Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved

10. Flexible and configurable
rating system that enables
you to zero-in on those ideas
that matter most to you
Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved
See all rating
dimensions from the
convenience of a single
screen – blended score
between market
demand and business
alignment

11. Once the criteria set by management has been met, individual managers
or committees can choose whether to accept the idea or not.
Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved

12. Decide how you want to turn your idea into an innovation project; either through Idealink’s
proprietary process management or using your existing internal systems.
Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved

13. Solicit approval, adjust feasibility and get buy-in from potential Project Owner
to ensure that the idea is fully developed.
Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved

14. Getting the right resources around an idea before it starts its journey into the
organization for processing is critical to eliminating re-routing, inaction, and delay.
This helps maintain the ideas momentum and the rapid response keeps stakeholders
engaged
Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved

15. Create excitement,
drive participation
and promote
your brands through
viral buzz
Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved

16. Post-implementation form
Sending-out a recap form
for a sunset review of each
Implemented idea is a key
best practice
Capture new
learning and record
exceptions
Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved