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This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
What is a plan?
A business plan says what you want to do over a
particular period…….
e.g.
Overall business strategy over next 5 years.
Operational & budget detail over next 12 months.
Source: Richard Stutely, The Definitive Business Plan
This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
Five elements needed to develop a
business
• Idea
• Ability
• Goal
• Motivation
• Resources
This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
Why do we need a business plan??
• Crystallise and test your ideas
• Enable management team to agree objectives
strategy and actions
• Provide confidence
• Reveal cash requirements
• Obtain investment finance
This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
What should it communicate?
In essence your plan must provide compelling
answers to 7 key questions:
1. Who you are?
2. What you are offering?
3. Why your product or service is worth backing?
4. Why your team is worth backing?
5. How you will get your product/service to
market?
6. What do you want from the reader?
7. What is in it for the reader?
This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
Business Plan
What is you product
or service? What
makes it unique?
What are the
benefits?Who will buy this? For
how much? How much
will you make?
How long will it take
to develop your idea?
Where and how
will your product
be made?
Who is involved?
How is the team
made up?
How much money
do you need? What are the risks? What can
you do to manage the risks?
What do you want to achieve? How
long will your objectives take to
achieve?
What is your
mission?
How will this get to
market?
Who else is doing
this?
This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
What makes you different
USP
This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
The Business Plan
• Teams work on creating a business plan based on
your idea or given scenario
• Work from an idea to a goal
• Work out what and when strategic decisions
should be made in order to achieve your goal.
This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
IDEA GOAL
Now Soon Later
This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
Brainstorming
The Simulation
The Simulation
New
Business
Idea
The Simulation
New
Business
Idea
This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
Branch Suggestions
Finance
Markets
Human
Resources
Production
Marketing
R&D
Business
Strategy &
Mission
The Simulation
New
Business
Idea
Markets
This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
Leaves!!! (Use PostIt notes)
Existing assets
Future Possibilities
Goals
Limiting factors & problems
The Simulation
New
Business
Idea
Markets
This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
Brainstorming
• Working in groups, you now have until 14.30 to
add leaves to the tree!
• Don’t spend more than 5 minutes deciding on a
scenario
• Don’t be afraid to ask for help

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Brain storming presentation

  • 1. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 643330 What is a plan? A business plan says what you want to do over a particular period……. e.g. Overall business strategy over next 5 years. Operational & budget detail over next 12 months. Source: Richard Stutely, The Definitive Business Plan
  • 2. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 643330 Five elements needed to develop a business • Idea • Ability • Goal • Motivation • Resources
  • 3. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 643330 Why do we need a business plan?? • Crystallise and test your ideas • Enable management team to agree objectives strategy and actions • Provide confidence • Reveal cash requirements • Obtain investment finance
  • 4. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 643330 What should it communicate? In essence your plan must provide compelling answers to 7 key questions: 1. Who you are? 2. What you are offering? 3. Why your product or service is worth backing? 4. Why your team is worth backing? 5. How you will get your product/service to market? 6. What do you want from the reader? 7. What is in it for the reader?
  • 5. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 643330 Business Plan What is you product or service? What makes it unique? What are the benefits?Who will buy this? For how much? How much will you make? How long will it take to develop your idea? Where and how will your product be made? Who is involved? How is the team made up? How much money do you need? What are the risks? What can you do to manage the risks? What do you want to achieve? How long will your objectives take to achieve? What is your mission? How will this get to market? Who else is doing this?
  • 6. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 643330 What makes you different USP
  • 7. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 643330 The Business Plan • Teams work on creating a business plan based on your idea or given scenario • Work from an idea to a goal • Work out what and when strategic decisions should be made in order to achieve your goal.
  • 8. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 643330 IDEA GOAL Now Soon Later
  • 9. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 643330 Brainstorming
  • 13. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 643330 Branch Suggestions Finance Markets Human Resources Production Marketing R&D Business Strategy & Mission
  • 15. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 643330 Leaves!!! (Use PostIt notes) Existing assets Future Possibilities Goals Limiting factors & problems
  • 17. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 643330 Brainstorming • Working in groups, you now have until 14.30 to add leaves to the tree! • Don’t spend more than 5 minutes deciding on a scenario • Don’t be afraid to ask for help