The key initiatives discussed include focusing on developing relationships with international designers, architects, and plumber/contractors. The company has innovative technology like the iBox that helps open doors with these target groups. Another initiative is enhancing the counter program to bring brand exposure to trade customers at the quick service counter area. A final initiative is further developing the positive partnership with Costco to reach targeted audiences at the retail venue.

1. Kimberly,Hello and Happy New Year to you too! As discussed, the key initiatives are really the core list we reviewed during our meeting. Of course, our focus is to develop these targets further and differentiate ourselves from the competition through our unique foundation, which is build on: Innovation, Design, Quality and Technology- Architects & DesignersWe work with international designers/architects with a long standing partnership: Starck, Citterio, Massaud, Urquiola. This is a unique factor that our competition does not have...these types of Designers and Architects also work with other high-end brands, such as B&B Italia, Moroso, etc.- Plumber/ContractorsWe have innovative technology that sets up apart (iBox) and need to focus on further developing our relationship with this target group. The iBox was catalyst to help us open doors to have these new conversations and devoted a field trainer to \"
go to\"
this target group.- Trade Customers at Counter LevelThe counter program is an opportunity to bring exposure to our brand at the counter/quick service area where many of the above group (P/C) visit to make calls. We have developed and continue to enhance our program to satisfy all the needs at this level and become a preferred brand option.- CostcoThis has been a positive partnership for us and we have plans to further develop it and reach a \"
targeted\"
audience at a retail venue. What is happening in this arena with other home brands and can we anticipate other competitors that want to enter this relationship.<br />