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Design Thinking in 
Technology Projects 
#GX24 
#GX24 
Gabriel Simonet 
@gabrielsimonet 
gsimonet@genexus.com
DESIGN THINKING
What is design?
#GX24 
Making things look nice
A creative process to solve a problem 
#GX24
#GX24 
“Design is doing things 
with intention”
#GX24
#GX24 
Design THINKING
“Our customers no longer accept 
“Our customers no longer accept 
#GX24 
complexity” 
complexity” 
CEO, SAP
“The lines between hardware, software, and 
services are blurred or are disappearing. 
The only way you can pull this off ...
Complexity and Uncertainty 
#GX24
Control and Predictability 
#GX24
#GX24 
PUZZLES
#GX24 
Mysteries
Design thinking in Technology Projects
Design thinking in Technology Projects
Design thinking in Technology Projects
Design thinking in Technology Projects
Design thinking in Technology Projects
Design thinking in Technology Projects
Design thinking in Technology Projects
Design thinking in Technology Projects
Design thinking in Technology Projects
Design thinking in Technology Projects
Design thinking in Technology Projects
Design thinking in Technology Projects
Design thinking in Technology Projects
Design thinking in Technology Projects
Design thinking in Technology Projects
Design thinking in Technology Projects
Design thinking in Technology Projects
Design thinking in Technology Projects
Design thinking in Technology Projects
Design thinking in Technology Projects
Design thinking in Technology Projects
Design thinking in Technology Projects
Design thinking in Technology Projects
Design thinking in Technology Projects
Design thinking in Technology Projects
Design thinking in Technology Projects
Design thinking in Technology Projects
Design thinking in Technology Projects
Design thinking in Technology Projects
Design thinking in Technology Projects
Design thinking in Technology Projects
Design thinking in Technology Projects
Design thinking in Technology Projects
Design thinking in Technology Projects
Design thinking in Technology Projects
Design thinking in Technology Projects
Design thinking in Technology Projects
Design thinking in Technology Projects
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Design thinking in Technology Projects

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What do companies like Amazon, Apple, Google, Microsoft, and Samsung (as well as thousands of Startups worldwide) have in common?

Despite their being competitors, they all share a lot more than we might imagine. Through the application of design-related tools and perspectives from technology projects, these companies have made constant innovation possible, selling products of global impact, over and over again.

This short introduction to Design Thinking will be presenting some interesting points that those companies have in common.

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Design thinking in Technology Projects

  1. 1. Design Thinking in Technology Projects #GX24 #GX24 Gabriel Simonet @gabrielsimonet gsimonet@genexus.com
  2. 2. DESIGN THINKING
  3. 3. What is design?
  4. 4. #GX24 Making things look nice
  5. 5. A creative process to solve a problem #GX24
  6. 6. #GX24 “Design is doing things with intention”
  7. 7. #GX24
  8. 8. #GX24 Design THINKING
  9. 9. “Our customers no longer accept “Our customers no longer accept #GX24 complexity” complexity” CEO, SAP
  10. 10. “The lines between hardware, software, and services are blurred or are disappearing. The only way you can pull this off is when everyone is working together well” #GX24 CEO, APPLE
  11. 11. Complexity and Uncertainty #GX24
  12. 12. Control and Predictability #GX24
  13. 13. #GX24 PUZZLES
  14. 14. #GX24 Mysteries

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