1.
User Research Friday November 7, 2008 Research and Design Ships In The Night?

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We help companies discover and act on new insights about their customers and themselves

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Warning: Ideas are in their infancy

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“ Design?” “Research?” – Not gonna go there!

5.
Design without research?

6.
1. Be very smart, very lucky, and…

7.
1. Be very smart, very lucky, and…

8.
1. Be very smart, very lucky, and…

9.
1. Be very smart, very lucky, and…

10.
1. Be very smart and very lucky

11.
1. Be very smart and very lucky

12.
2. Ask questions you know the answers to

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3. Design for yourself

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3. Design for yourself

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4. If you can’t ask anything well, don’t ask anything at all

16.
Research without design?

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1. Design your research artifacts

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1. Design your research artifacts <ul><li>Provide feedback </li></ul><ul><li>Fewer steps isn’t easier </li></ul><ul><li>Make the choices clear </li></ul><ul><li>Provide information to support choices </li></ul><ul><li>Number the steps </li></ul><ul><li>Explain where the process will take them and how far along they are already </li></ul>

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2. Prototype props, not development artifacts

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Houde/Hill, What Do Prototypes Prototype?

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3. Transform needs into solutions

23.
Process?

24.
<ul><li>Design -> Research -> Design -> Research -> Design -> Research -> Design -> Research -> Design -> Research -> Design -> Research -> Design -> Research -> Design -> Research -> Design -> Research -> Design -> Research -> Design -> Research -> Design -> Research -> Design -> Research -> Design -> Research -> Design -> Research -> </li></ul>

29.
Organizational Structure?

30.
Design research is part of design/UX

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Design research is part of design/UX Design research is part of marketing

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Design research is part of design/UX Design research is part of marketing Design research is embedded in BUs

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Design research is part of design/UX Design research is part of marketing Design research is embedded in BUs + +

34.
Design researchers Industrial designers Interaction designers Engineering Marketing Product management

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Conclusions?

36.
Start drinking. Keep talking.

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Thank you! Portigal Consulting www.portigal.com [email_address] +1-415-385-4171