![1. Design your research artifacts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/portigalconsultingurf08-1226463752046002-8/75/steve-portigal-user-research-friday-18-2048.jpg?cb=1668032924)
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Steve Portigal: User Research Friday
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My presentation from User Research Friday looks at the relationship between design and research in the world of design research. See video at http://vimeo.com/2235220 and find audio at http://www.portigal.com/blog/user-research-friday-research-and-design-ships-in-the-night/
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Steve Portigal: User Research Friday
- 1. User Research Friday November 7, 2008 Research and Design Ships In The Night?
- 2. We help companies discover and act on new insights about their customers and themselves
- 3. Warning: Ideas are in their infancy
- 4. “ Design?” “Research?” – Not gonna go there!
- 6. 1. Be very smart, very lucky, and…
- 7. 1. Be very smart, very lucky, and…
- 8. 1. Be very smart, very lucky, and…
- 9. 1. Be very smart, very lucky, and…
- 10. 1. Be very smart and very lucky
- 11. 1. Be very smart and very lucky
- 12. 2. Ask questions you know the answers to
- 13. 3. Design for yourself
- 14. 3. Design for yourself
- 15. 4. If you can’t ask anything well, don’t ask anything at all
- 17. 1. Design your research artifacts
- 19. 2. Prototype props, not development artifacts
- 20. Houde/Hill, What Do Prototypes Prototype?
- 22. 3. Transform needs into solutions
- 23. Process?
- 30. Design research is part of design/UX
- 31. Design research is part of design/UX Design research is part of marketing
- 32. Design research is part of design/UX Design research is part of marketing Design research is embedded in BUs
- 33. Design research is part of design/UX Design research is part of marketing Design research is embedded in BUs + +
- 34. Design researchers Industrial designers Interaction designers Engineering Marketing Product management
- 35. Conclusions?
- 36. Start drinking. Keep talking.
- 37. Thank you! Portigal Consulting www.portigal.com [email_address] +1-415-385-4171