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Steve Portigal: User Research Friday

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Steve Portigal: User Research Friday

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My presentation from User Research Friday looks at the relationship between design and research in the world of design research. See video at http://vimeo.com/2235220 and find audio at http://www.portigal.com/blog/user-research-friday-research-and-design-ships-in-the-night/

My presentation from User Research Friday looks at the relationship between design and research in the world of design research. See video at http://vimeo.com/2235220 and find audio at http://www.portigal.com/blog/user-research-friday-research-and-design-ships-in-the-night/

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Steve Portigal: User Research Friday

  1. 1. User Research Friday November 7, 2008 Research and Design Ships In The Night?
  2. 2. We help companies discover and act on new insights about their customers and themselves
  3. 3. Warning: Ideas are in their infancy
  4. 4. “ Design?” “Research?” – Not gonna go there!
  5. 5. Design without research?
  6. 6. 1. Be very smart, very lucky, and…
  7. 7. 1. Be very smart, very lucky, and…
  8. 8. 1. Be very smart, very lucky, and…
  9. 9. 1. Be very smart, very lucky, and…
  10. 10. 1. Be very smart and very lucky
  11. 11. 1. Be very smart and very lucky
  12. 12. 2. Ask questions you know the answers to
  13. 13. 3. Design for yourself
  14. 14. 3. Design for yourself
  15. 15. 4. If you can’t ask anything well, don’t ask anything at all
  16. 16. Research without design?
  17. 17. 1. Design your research artifacts
  18. 18. 1. Design your research artifacts <ul><li>Provide feedback </li></ul><ul><li>Fewer steps isn’t easier </li></ul><ul><li>Make the choices clear </li></ul><ul><li>Provide information to support choices </li></ul><ul><li>Number the steps </li></ul><ul><li>Explain where the process will take them and how far along they are already </li></ul>
  19. 19. 2. Prototype props, not development artifacts
  20. 20. Houde/Hill, What Do Prototypes Prototype?
  21. 22. 3. Transform needs into solutions
  22. 23. Process?
  23. 24. <ul><li>Design -> Research -> Design -> Research -> Design -> Research -> Design -> Research -> Design -> Research -> Design -> Research -> Design -> Research -> Design -> Research -> Design -> Research -> Design -> Research -> Design -> Research -> Design -> Research -> Design -> Research -> Design -> Research -> Design -> Research -> </li></ul>
  24. 29. Organizational Structure?
  25. 30. Design research is part of design/UX
  26. 31. Design research is part of design/UX Design research is part of marketing
  27. 32. Design research is part of design/UX Design research is part of marketing Design research is embedded in BUs
  28. 33. Design research is part of design/UX Design research is part of marketing Design research is embedded in BUs + +
  29. 34. Design researchers Industrial designers Interaction designers Engineering Marketing Product management
  30. 35. Conclusions?
  31. 36. Start drinking. Keep talking.
  32. 37. Thank you! Portigal Consulting www.portigal.com [email_address] +1-415-385-4171

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