Steve Portigal: User Research Friday

Steve Portigal
Steve PortigalConsultant, Author and Workshop Leader at Portigal Consulting
User Research Friday November 7, 2008 Research and Design Ships In The Night?
We help companies discover and act on new insights about their customers and themselves
Warning: Ideas are in their infancy
“ Design?” “Research?” – Not gonna go there!
Design without research?
1. Be very smart, very lucky, and…
1. Be very smart, very lucky, and…
1. Be very smart, very lucky, and…
1. Be very smart, very lucky, and…
1. Be very smart and very lucky
1. Be very smart and very lucky
2. Ask questions you know the answers to
3. Design for yourself
3. Design for yourself
4. If you can’t ask anything well, don’t ask anything at all
Research without design?
1. Design your research artifacts
1. Design your research artifacts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. Prototype props, not development artifacts
Houde/Hill, What Do Prototypes Prototype?
 
3. Transform needs into solutions
Process?
[object Object]
 
 
 
 
Organizational Structure?
Design research is part of design/UX
Design research is part of design/UX Design research is part of marketing
Design research is part of design/UX Design research is part of marketing Design research is embedded in BUs
Design research is part of design/UX Design research is part of marketing Design research is embedded in BUs + +
Design researchers Industrial designers Interaction designers Engineering Marketing Product management
Conclusions?
Start drinking.  Keep talking.
Thank you! Portigal Consulting www.portigal.com [email_address] +1-415-385-4171
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