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Student Mobility: 
Understanding a Japan-U.S. Priority 
Annette Bradford 
Meiji University 
30th June 2014 
Presentation at ICAS 
Temple University 
Japan Campus
Number of Japanese Students 
Overseas 
18,066 
Japanese Students enrolled in overseas universities 
43,770 
Peak 
2004/05 
82,945 
2011/12 
57,501 
Japanese students enrolled in U.S. universities 
Peak 
1997/98 
47,073 
83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 
Year 
2012/13 
19,568 
Source: MEXT, JASSO & IIE
Number of U.S. Students 
Overseas 
U.S. students enrolled in overseas universities 
154,168 
2,618 
U.S. students enrolled in Japanese universities 
01 02 03 04 05 06 Year 07 08 09 10 11 12 
Source: IIE 
Peak 
2011/12 
283,332 
Peak 
2009/10 
6,166 
2011/12 
5,283
Newspaper Headlines 2007-2013
To ensure the future strength of the U.S.-Japan 
relationship, the two governments share the goal… of 
doubling two-way student exchange by the year 2020 
Leaders Statement on U.S.-Japan 
Bilateral Exchanges 
April 25th, 2014
Number of Japanese Students 
Overseas 
18,066 
Japanese Students enrolled in overseas universities 
43,770 
Peak 
2004/05 
82,945 
2011/12 
57,501 
Japanese students enrolled in U.S. universities 
Peak 
1997/98 
47,073 
83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 
Year 
2012/13 
19,568 
Source: MEXT , JASSO & IIE
Number of Japanese Overseas – 
new trends? 
18,066 
15,485 
15,246 
15,335 
14,297 
51,295 
32,609 
17,926 
22,798 
26,893 
39,258 
59,468 59,460 
55,145 
62,324 
75,586 
64,284 
76,464 
79,455 
78,151 
82,945 
74,551 
80,023 
76,492 
75,156 
66,833 
59,923 
58,060 
57501 
45,276 
43,770 
46,292 
45,531 
46,406 
47,073 
46,497 
46,872 
45,960 
46,810 
42,215 
40,835 
38,712 
35,282 
33,974 
29,264 
24,842 
21,290 
19,568 
19,966 
83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 
Number of Japanese students enrolled overseas universities Number of Japanese students enrolled in US universites
Number of Japanese Overseas – 
new trends? 
18,066 
15,485 
15,246 
15,335 
14,297 
51,295 
32,609 
17,926 
22,798 
26,893 
39,258 
59,468 59,460 
55,145 
62,324 
75,586 
64,284 
76,464 
79,455 
78,151 
82,945 
74,551 
80,023 
76,492 
75,156 
66,833 
59,923 
58,060 
45,276 
43,770 
46,292 
45,531 
46,406 
47,073 
46,497 
46,872 
45,960 
46,810 
42,215 
40,835 
38,712 
35,282 
33,974 
29,264 
24,842 
21,290 
19,568 
19,966 
83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 
Number of Japanese students enrolled overseas universities Number of Japanese students enrolled in US universites
Reasons for the decline 
Demographic shift?
Reasons for the decline 
Inward-looking youth?
Reasons for the decline 
• Financial issues 
• Economic stagnation 
• Cost of tuition 
• Career-related issues 
• Job-hunting system 
• Corporate attitudes
Graduate attributes valued by 
companies 
• Common sense and manners as a member of society 
92.7% 
• Teamwork skills 92.6% 
• Self-management skills 86.9% 
• Problem-solving skills 84.1% 
• Leadership 80.8% 
------ 
• Writing skills in English 9.7% 
• Reading comprehension in English 9.7% 
• Presentation skills in English 5.9% 
• Discussion skills in English 3.9% 
Source: Benesse University Data Book 2012
Reasons for the decline 
• Academic requirements 
• English proficiency/TOEFL exam 
• Elitist mindsets 
• Increased capacity at domestic institutions 
• Diversity of programs 
• Growth of English-taught degree programs 
and courses
Student views – What barriers 
exist to studying abroad? 
The thing 
For some students 
The thing is the 
money! – 
financial worries 
are serious 
It’s not worth taking 
a year off to go away 
– there are many 
opportunities in 
Tokyo 
Some students 
are worried about 
job-hunting 
For some, 
For language some students 
is a 
serious matter 
You don’t have to 
use English in 
The thing 
Japan, so it’s not 
worth the effort
Student views – What would 
encourage you to study abroad? 
Study abroad 
needs a clear 
The thing Study abroad 
Senpai 
explanations of 
what it’s really 
like 
Studying 
abroad at a 
young age 
For some students 
For some students 
purpose 
Lower tuition 
fees and 
scholarships 
Exposure to 
international 
tv and music 
Credit 
transfer to 
avoid spending 
a fifth year at 
university
Number of U.S. Students 
Overseas 
U.S. students enrolled in overseas universities 
154,168 
2,618 
U.S. students enrolled in Japanese universities 
01 02 03 04 05 06 Year 07 08 09 10 11 12 
Source: IIE 
Peak 
2011/12 
283,332 
Peak 
2009/10 
6,166 
2011/12 
5,283
Japan as a destination for U.S. 
students 
• Japan is the 10th most popular destination for U.S. 
students (2nd most popular in Asia) 
• Top ten study destinations for U.S. students: 
• U.K 
• Italy 
• Spain 
• France 
• China 
• Germany 
• Australia 
• Costa Rica 
• Ireland 
• Japan 
• New report – Japan ranks 7th in places in which U.S. 
students would like to study 
Source: IIE & British Council
Japan as a destination for U.S. 
students 
Source: British Council
Policy Responses 
CULCON: Education Task Force 
Goal: Double the number of U.S. and Japanese 
students studying in each other’s country by 2020 
Action for Japan Action for the U.S.
Conclusions 
Q&A
Thank you 
bradford@meiji.ac.jp

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Public Lecture Video & Presentation slides (6.30.2014): Annette Bradford: Student mobility - Understanding a Japan-US priority

  • 1. Student Mobility: Understanding a Japan-U.S. Priority Annette Bradford Meiji University 30th June 2014 Presentation at ICAS Temple University Japan Campus
  • 2. Number of Japanese Students Overseas 18,066 Japanese Students enrolled in overseas universities 43,770 Peak 2004/05 82,945 2011/12 57,501 Japanese students enrolled in U.S. universities Peak 1997/98 47,073 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 Year 2012/13 19,568 Source: MEXT, JASSO & IIE
  • 3. Number of U.S. Students Overseas U.S. students enrolled in overseas universities 154,168 2,618 U.S. students enrolled in Japanese universities 01 02 03 04 05 06 Year 07 08 09 10 11 12 Source: IIE Peak 2011/12 283,332 Peak 2009/10 6,166 2011/12 5,283
  • 5. To ensure the future strength of the U.S.-Japan relationship, the two governments share the goal… of doubling two-way student exchange by the year 2020 Leaders Statement on U.S.-Japan Bilateral Exchanges April 25th, 2014
  • 6. Number of Japanese Students Overseas 18,066 Japanese Students enrolled in overseas universities 43,770 Peak 2004/05 82,945 2011/12 57,501 Japanese students enrolled in U.S. universities Peak 1997/98 47,073 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 Year 2012/13 19,568 Source: MEXT , JASSO & IIE
  • 7. Number of Japanese Overseas – new trends? 18,066 15,485 15,246 15,335 14,297 51,295 32,609 17,926 22,798 26,893 39,258 59,468 59,460 55,145 62,324 75,586 64,284 76,464 79,455 78,151 82,945 74,551 80,023 76,492 75,156 66,833 59,923 58,060 57501 45,276 43,770 46,292 45,531 46,406 47,073 46,497 46,872 45,960 46,810 42,215 40,835 38,712 35,282 33,974 29,264 24,842 21,290 19,568 19,966 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 Number of Japanese students enrolled overseas universities Number of Japanese students enrolled in US universites
  • 8. Number of Japanese Overseas – new trends? 18,066 15,485 15,246 15,335 14,297 51,295 32,609 17,926 22,798 26,893 39,258 59,468 59,460 55,145 62,324 75,586 64,284 76,464 79,455 78,151 82,945 74,551 80,023 76,492 75,156 66,833 59,923 58,060 45,276 43,770 46,292 45,531 46,406 47,073 46,497 46,872 45,960 46,810 42,215 40,835 38,712 35,282 33,974 29,264 24,842 21,290 19,568 19,966 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 Number of Japanese students enrolled overseas universities Number of Japanese students enrolled in US universites
  • 9. Reasons for the decline Demographic shift?
  • 10. Reasons for the decline Inward-looking youth?
  • 11. Reasons for the decline • Financial issues • Economic stagnation • Cost of tuition • Career-related issues • Job-hunting system • Corporate attitudes
  • 12. Graduate attributes valued by companies • Common sense and manners as a member of society 92.7% • Teamwork skills 92.6% • Self-management skills 86.9% • Problem-solving skills 84.1% • Leadership 80.8% ------ • Writing skills in English 9.7% • Reading comprehension in English 9.7% • Presentation skills in English 5.9% • Discussion skills in English 3.9% Source: Benesse University Data Book 2012
  • 13. Reasons for the decline • Academic requirements • English proficiency/TOEFL exam • Elitist mindsets • Increased capacity at domestic institutions • Diversity of programs • Growth of English-taught degree programs and courses
  • 14. Student views – What barriers exist to studying abroad? The thing For some students The thing is the money! – financial worries are serious It’s not worth taking a year off to go away – there are many opportunities in Tokyo Some students are worried about job-hunting For some, For language some students is a serious matter You don’t have to use English in The thing Japan, so it’s not worth the effort
  • 15. Student views – What would encourage you to study abroad? Study abroad needs a clear The thing Study abroad Senpai explanations of what it’s really like Studying abroad at a young age For some students For some students purpose Lower tuition fees and scholarships Exposure to international tv and music Credit transfer to avoid spending a fifth year at university
  • 16. Number of U.S. Students Overseas U.S. students enrolled in overseas universities 154,168 2,618 U.S. students enrolled in Japanese universities 01 02 03 04 05 06 Year 07 08 09 10 11 12 Source: IIE Peak 2011/12 283,332 Peak 2009/10 6,166 2011/12 5,283
  • 17. Japan as a destination for U.S. students • Japan is the 10th most popular destination for U.S. students (2nd most popular in Asia) • Top ten study destinations for U.S. students: • U.K • Italy • Spain • France • China • Germany • Australia • Costa Rica • Ireland • Japan • New report – Japan ranks 7th in places in which U.S. students would like to study Source: IIE & British Council
  • 18. Japan as a destination for U.S. students Source: British Council
  • 19. Policy Responses CULCON: Education Task Force Goal: Double the number of U.S. and Japanese students studying in each other’s country by 2020 Action for Japan Action for the U.S.