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The FTC Tackles New Media

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SocialDevCamp Chicago
SocialDevCamp Chicago

Daliah Saper of Saper Law navigates new legislation surrounding sponsored advertisements for new media creators.

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The FTC Tackles New Media An Overview of Revisions to the Federal Guidelines Concerning the Use of Endorsements and Testimonials in Advertising Presented by: Daliah Saper
 
What is the FTC? ,[object Object],[object Object],[object Object]
What’s this lecture all about? ,[object Object],[object Object]
Why the need for new Guidelines? ,[object Object],[object Object],[object Object]
Sounds good, right? ,[object Object],[object Object]
It’s Kind of Controversial…… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Arguments Against the new FTC Guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Advertising Covered by the Guides ,[object Object],[object Object],[object Object],[object Object]
“ Endorsements ” ,[object Object],[object Object]
Endorsements in New Media ,[object Object],[object Object],[object Object]
The Commission’s Standard ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example 1 ,[object Object],[object Object]
Example 2 ,[object Object],[object Object]
Example 3 ,[object Object],[object Object],[object Object],[object Object]
Disclosure of “ Material Connections ” Example 1 ,[object Object]
“ Material Connections” Example 2 ,[object Object]
Example 2 continued ,[object Object],[object Object]
More rules regarding Endorsers ,[object Object],[object Object],[object Object]
Liability ,[object Object]
Example ,[object Object],[object Object],[object Object]
Example (cont’d.) ,[object Object],[object Object],[object Object]
How to Limit Liability ,[object Object],[object Object]
Legal Implications of the Guides ,[object Object],[object Object]
Any Questions? ,[object Object],[object Object],[object Object],[object Object]

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The FTC Tackles New Media

  • 1. The FTC Tackles New Media An Overview of Revisions to the Federal Guidelines Concerning the Use of Endorsements and Testimonials in Advertising Presented by: Daliah Saper
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Editor's Notes

  1. …and Stewart Kuhlo (ha).