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BECOME BIG BY STAYING SMALLBPM @ the adidas Group 
Dion Sigmond 
Head of Data Management 
November 2014
Wholesale 
Retail 
Other Businesses 
Sport Performance 
Originals 
Sport Style
The adidas Group strives to be the global leader in the sporting goods industry with sports brands built on a passion for sports and a sporting lifestyle.
MY PERSONAL BPM
ENTHUSIASM 
PortalBPMSRulesEngineSystem ASystem BProcessPayloadSystem CSystem D
BPM Process 
modeling !!! 
Portal 
BPMS 
Rules 
Engine 
System A System B 
Process 
Payload 
System C System D 
CONFUSION
BPM Process 
modeling !!! 
Workflow 
o Speak the language of the consumer. 
o Stick to the issue at hand 
o Improve the user experience 
Portal 
BPMS 
Rules 
Engine 
System A System B 
Process 
Payload 
System C System D 
RATIONALISATION
System 
System 
System 
System 
System 
System 
THINK BIG, ACT SMALL
BACK OFFICE 
EFFICIENCY 
OOH SAVINGS
SUPPLY CHAIN INTEGRATION 
Purchasing 
Factories ERP 
Sales 
Supply 
Chain 
PO Change 
Management 
Supply Chain 
Service Desk 
PROBLEM 
o Supply Chain questions, support requests, and incidents 
inefficiently addressed and solved via endless email chains. 
o No visibility of type or quantity of incidents or requests to 
help improve the process efficiency. 
o Manual and inefficient coordination of involved parties 
during the PO Change discussion and agreement phase. 
o Huge intermediation team 
tracking and ensuring policy 
compliance via Excel lists 
and email communication. 
PO 
Creation 
PO 
Delivery 
PO 
Amendment 
Market 
Planning Planning 
LO 
Factory 
Market 
LO 
Factory 
Supply Chain 
Market Service Desk 
LO 
Factory 
Planning 
L&H 
SCI
SUPPLY CHAIN INTEGRATION 
Purchasing 
Factories ERP 
Sales 
Supply 
Chain 
PO Change 
Management 
Supply Chain 
Service Desk 
Almost a million of 
yearly emails 
eliminated 
SCI team size 
reduced by 60% 
o 500 sales organizations 
o 400 factories (external partners) 
o 1.500 users worldwide 
o 150.000 cases per year 
SOLUTION 
Market Factory 
Planning 
Liason 
Office 
SCI 
L&H 
Service Desk Ticketing 
Global Purchasing System 
Market Factory 
Planning 
Liason 
Office 
SCI 
PO Change Workflow
SUPPLY CHAININTEGRATION
NON-TRADE INVOICE 
PROCESSING (AP) 
Finance 
& Controlling 
Non-Trade 
Vendors 
Finance 
Shared Services 
Cost Center 
Owners 
Non-Trade 
Inovice 
Processing 
o Decision made for a custom Bizagi-based 
solution to enable a tailored process automation 
and a continuous process improvement approach. 
o Real-time end-to-end process orchestration 
from invoice scanning and OCR through posting 
and approval to final archiving. 
o SAP FI-CO repositioned to play its core enterprise 
role as transactional engine. 
o Inflexible legacy ABAP-based 
Accounts Payable 
package which must be 
replaced. 
Scanning OCR Posting Approval Archiving 
eInvoicing 
Non-Trade Invoice Processing 
(Accounts Payable) 
Non-Trade 
Vendors 
CC Owners 
Finance 
Shared Services
NON-TRADE INVOICE PROCESSING (AP)
FRONT OFFICE 
USER EXPERIENCE 
DIRECT IMPACT
SPORTS ASSET CONTRACT 
APPROVAL 
Sport 
Contracts 
System 
Sports 
Marketing 
Executives 
Sport Asset 
Contract 
Approval 
Sports Asset 
Contract Execution 
Sports Asset 
Contract Approval 
Controlling 
Legal 
Local 
SPM 
Global SPM 
Senior 
Managers 
PROBLEM 
o Manual and unstructured handling and 
approval of Sport Asset Contracts 
o Delays and lack of traceability and 
transparency due to a paper posting based 
process (1-2 months to complete a case). 
o Involvement of several departments and senior 
managers or executives in the approval chain. 
o Highly sensitive and confidential information 
requiring special security considerations.
SPORTS ASSET CONTRACT 
APPROVAL 
From 1-2 months to just 
one week 
Visibility, control 
and speed … 
Sport 
Contracts 
System 
Sports 
Marketing 
Executives 
Sport Asset 
Contract 
Approval 
Controlling 
Legal 
Local 
SPM 
Global 
SPM 
Senior 
Managers 
SHAREPOINT 
AMS 
SOLUTION 
o Draft contract creation and approval 
o 450 users worldwide 
o 3000 cases per year 
o Data encryption capabilities
SPORTS ASSET CONTRACT APPROVAL
INNOVATE WITH STANDARDS
Non-Trade 
Vendors 
Cost Center 
Owners 
Non-Trade 
Inovice 
Processing 
Finance 
Shared Services 
Cost 
Objects 
Mgmt. 
eComm 
Price 
Manager 
eComm Price 
Harmonization 
Sports 
Marketing 
Sport Asset 
Contract 
Approval 
Sales 
ERP 
Purchasing 
ERP 
Finance 
& Controlling 
PLM 
System 
Product 
MDM 
Suppliers 
MDM 
Logistics 
Planning 
System 
Global 
Reporting 
System 
POS 
Reporting 
Sport 
Contracts 
System 
Product 
Range Mgmt. 
System 
Executives 
Retail 
Finance 
Retail 
Investment 
Approval 
Sales 
Supply 
Chain 
PO Change 
Management 
Supply Chain 
Service Desk 
Factories 
Sourcing 
Trade Vendor 
Management 
FILLING THE GAPS
SOCIAL INTRANET INTEGRATION
Non-SAP 
Solution 
Non-SAP 
Solution 
Technical 
Workflow 
SAP Solution 
SAP 
Workflow 
SAP Solution 
SAP 
Workflow 
SAP Portal 
Netweaver BPM ? 
SAP 
Users 
TECHNOLOGY SCENARIOS 
BIZAGI 
Ad-Hoc 
Database 
BIZAGI 
Users Sharepoint Nintex 
Sharepoint 
Users 
SAP Systems Bounded 
Stand-Alone BIZAGI 
BIZAGI + Sharepoint Nintex 
BPM Approach Focus
SOME FIGURES …
THINKING BIGGER 
DATA 
CONSUMER
Non-Trade 
Vendors 
Cost Center 
Owners 
Non-Trade 
Inovice 
Processing 
Finance 
Shared Services 
Cost 
Objects 
Mgmt. 
eComm 
Price 
Manager 
eComm Price 
Harmonization 
Sports 
Marketing 
Sport Asset 
Contract 
Approval 
Sales 
ERP 
Purchasing 
ERP 
Finance 
& Controlling 
PLM 
System 
Product 
MDM 
Suppliers 
MDM 
Logistics 
Planning 
System 
Global 
Reporting 
System 
POS 
Reporting 
Sport 
Contracts 
System 
Product 
Range Mgmt. 
System 
Executives 
Retail 
Finance 
Retail 
Investment 
Approval 
Sales 
Supply 
Chain 
PO Change 
Management 
Supply Chain 
Service Desk 
Factories 
Sourcing 
Trade Vendor 
Management 
THINKING BIGGER
THINKING BIGGER 
oung 
nabled 
hoppers 
o BPM improves Data Quality 
o Smart Data impacts Topline 
o BPM drives Omni Channel and Big 
Data initiatives.
THANKS FOR SHOPPING @ ADIDAS.COM

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BPM success grows faster when bottom up

  • 1. BECOME BIG BY STAYING SMALLBPM @ the adidas Group Dion Sigmond Head of Data Management November 2014
  • 2. Wholesale Retail Other Businesses Sport Performance Originals Sport Style
  • 3. The adidas Group strives to be the global leader in the sporting goods industry with sports brands built on a passion for sports and a sporting lifestyle.
  • 5. ENTHUSIASM PortalBPMSRulesEngineSystem ASystem BProcessPayloadSystem CSystem D
  • 6. BPM Process modeling !!! Portal BPMS Rules Engine System A System B Process Payload System C System D CONFUSION
  • 7. BPM Process modeling !!! Workflow o Speak the language of the consumer. o Stick to the issue at hand o Improve the user experience Portal BPMS Rules Engine System A System B Process Payload System C System D RATIONALISATION
  • 8. System System System System System System THINK BIG, ACT SMALL
  • 10. SUPPLY CHAIN INTEGRATION Purchasing Factories ERP Sales Supply Chain PO Change Management Supply Chain Service Desk PROBLEM o Supply Chain questions, support requests, and incidents inefficiently addressed and solved via endless email chains. o No visibility of type or quantity of incidents or requests to help improve the process efficiency. o Manual and inefficient coordination of involved parties during the PO Change discussion and agreement phase. o Huge intermediation team tracking and ensuring policy compliance via Excel lists and email communication. PO Creation PO Delivery PO Amendment Market Planning Planning LO Factory Market LO Factory Supply Chain Market Service Desk LO Factory Planning L&H SCI
  • 11. SUPPLY CHAIN INTEGRATION Purchasing Factories ERP Sales Supply Chain PO Change Management Supply Chain Service Desk Almost a million of yearly emails eliminated SCI team size reduced by 60% o 500 sales organizations o 400 factories (external partners) o 1.500 users worldwide o 150.000 cases per year SOLUTION Market Factory Planning Liason Office SCI L&H Service Desk Ticketing Global Purchasing System Market Factory Planning Liason Office SCI PO Change Workflow
  • 13. NON-TRADE INVOICE PROCESSING (AP) Finance & Controlling Non-Trade Vendors Finance Shared Services Cost Center Owners Non-Trade Inovice Processing o Decision made for a custom Bizagi-based solution to enable a tailored process automation and a continuous process improvement approach. o Real-time end-to-end process orchestration from invoice scanning and OCR through posting and approval to final archiving. o SAP FI-CO repositioned to play its core enterprise role as transactional engine. o Inflexible legacy ABAP-based Accounts Payable package which must be replaced. Scanning OCR Posting Approval Archiving eInvoicing Non-Trade Invoice Processing (Accounts Payable) Non-Trade Vendors CC Owners Finance Shared Services
  • 15. FRONT OFFICE USER EXPERIENCE DIRECT IMPACT
  • 16. SPORTS ASSET CONTRACT APPROVAL Sport Contracts System Sports Marketing Executives Sport Asset Contract Approval Sports Asset Contract Execution Sports Asset Contract Approval Controlling Legal Local SPM Global SPM Senior Managers PROBLEM o Manual and unstructured handling and approval of Sport Asset Contracts o Delays and lack of traceability and transparency due to a paper posting based process (1-2 months to complete a case). o Involvement of several departments and senior managers or executives in the approval chain. o Highly sensitive and confidential information requiring special security considerations.
  • 17. SPORTS ASSET CONTRACT APPROVAL From 1-2 months to just one week Visibility, control and speed … Sport Contracts System Sports Marketing Executives Sport Asset Contract Approval Controlling Legal Local SPM Global SPM Senior Managers SHAREPOINT AMS SOLUTION o Draft contract creation and approval o 450 users worldwide o 3000 cases per year o Data encryption capabilities
  • 20. Non-Trade Vendors Cost Center Owners Non-Trade Inovice Processing Finance Shared Services Cost Objects Mgmt. eComm Price Manager eComm Price Harmonization Sports Marketing Sport Asset Contract Approval Sales ERP Purchasing ERP Finance & Controlling PLM System Product MDM Suppliers MDM Logistics Planning System Global Reporting System POS Reporting Sport Contracts System Product Range Mgmt. System Executives Retail Finance Retail Investment Approval Sales Supply Chain PO Change Management Supply Chain Service Desk Factories Sourcing Trade Vendor Management FILLING THE GAPS
  • 22. Non-SAP Solution Non-SAP Solution Technical Workflow SAP Solution SAP Workflow SAP Solution SAP Workflow SAP Portal Netweaver BPM ? SAP Users TECHNOLOGY SCENARIOS BIZAGI Ad-Hoc Database BIZAGI Users Sharepoint Nintex Sharepoint Users SAP Systems Bounded Stand-Alone BIZAGI BIZAGI + Sharepoint Nintex BPM Approach Focus
  • 25. Non-Trade Vendors Cost Center Owners Non-Trade Inovice Processing Finance Shared Services Cost Objects Mgmt. eComm Price Manager eComm Price Harmonization Sports Marketing Sport Asset Contract Approval Sales ERP Purchasing ERP Finance & Controlling PLM System Product MDM Suppliers MDM Logistics Planning System Global Reporting System POS Reporting Sport Contracts System Product Range Mgmt. System Executives Retail Finance Retail Investment Approval Sales Supply Chain PO Change Management Supply Chain Service Desk Factories Sourcing Trade Vendor Management THINKING BIGGER
  • 26. THINKING BIGGER oung nabled hoppers o BPM improves Data Quality o Smart Data impacts Topline o BPM drives Omni Channel and Big Data initiatives.
  • 27. THANKS FOR SHOPPING @ ADIDAS.COM