The presentation analyzes the advertising campaign for the 2004 film "The Bourne Supremacy." The aim of the campaign was to maximize box office sales and gross more than the previous film in the series. The target audience was strong male viewers aged 16-34 who enjoyed action, crime, and thriller stories. The campaign included TV ads on sports and movie channels, as well as an interactive website with movie footage and a competition. The campaign was successful, as "The Bourne Supremacy" became the number one film its opening weekend and grossed over $288 million worldwide, more than the previous film.