The Bourne Supremacy is a 2004 action thriller and sequel to The Bourne Identity. It stars Matt Damon as Jason Bourne, who is framed for a botched CIA operation. Forced to take up his former life as an assassin to survive, Bourne must clear his name. The film received positive reviews from critics and audiences. Its marketing campaign, which included TV spots and merchandise, was successful in attracting the target 16-34 male audience and grossing over $288 million worldwide, more than the original film.

2. The Bourne Supremacy is a 2004
UIP action blockbuster , which was
directed by Paul Greengrass and
produced by Frank Marshall.
DVD release The film starred Matt Damon and
poster (below) Julia Stiles. The synopsis of the film
was that Jason Bourne is framed for
a botched CIA operation. He is
forced to take up his former life as
a trained assassin to survive.
The film generally received good
Theatrical
reviews from the critics and the
release poster
public and was awarded a overall
(above)
score of 7.6 out of 10.

3. The target audience for The
Bourne Supremacy was 16-34
males. the film was mainly
based towards the male genre
because its more of a men's
action film.
There are many different reasons
why the audience would be
attracted to the film.
Some reasons are:
•The a-list actor
•The mystery behind the film’s
plot

4. One of the main reasons for the campaign
was to maximize box office takings on the
opening weekend.
The campaign included 10 to 70 seconds
worth of mini ads that advertised the film.
The purpose of the campaign is to
attract the target audiences
attention and to interest them into
watching the movie. They do this
by using the main character on the
poster with a weapon. This gives
the audience an feeling of what the
films about and what might happen
in the film.

5. Because of the genre of The Bourne
Supremacy, you can compare any of these films to
the film. Just like the Bourne Supremacy
poster, each of these posters contain the main
characters, a weapon and a setting which give you
a small hint of where the film might be set or what
the film is about.

6. The advertising for the
Bourne Supremacy was
one of the main reasons for
the films success. They
used different
merchandising techniques
to promote the film. In
edition to the movie, they
had T-Shirts made, Action
figures, Xbox games, DVD
Collections etc.
The aim of the advertising was to gross
more than the first film. Universal Studios
came up with many different ways to
make money off of the film. The budget
for the film was $75 million.
The box office grossing from the film
was $288,500,217.

7. Channels used:
•Sky Box Office
•Sky Pub Sports
•Sky Movies News
•ITV
•C4
•Five
•Emap Music Channels
•Sy-Fy

8. Statistics show that the
Bourne Supremacy (the
sequel) made more profit
than the first film in the
franchise ‘The Bourne
Identity’.
The Bourne Supremacy
became the number one
film on its opening
weekend, knocking Will
Smith’s Isaac Asimov
adaptation I Robot off Statistics for the Bourne
the top spot. Supremacy. This is a picture of
Takings were 47% higher the USA Gross History for 2004
than the previous film in
the series, the Bourne
Identity and competition
attracted more than
17,000 entries.

9. Official Trailer:
http://www.youtube.com/watch?v=Wr
WTJv0yEyI&feature=related
Teaser Trailer:
http://www.youtube.com/watch?v=lm
XNYOsJd_A

10. www.youtube.com
http://en.wikipedia.org/wiki/The_Bourne_Supremacy_(film)
http://www.universalstudiosentertainment.com/the-bourne-supremacy/
http://www.imdb.com/title/tt0372183/
http://www.thinkbox.tv/server/show/ConCaseStudy.242
http://cinema.theiapolis.com/movie-0I0T/the-bourne-
supremacy/stats/#gross-usa