The document discusses how The Bourne Supremacy was a box office success, making $288,500,217 compared to the $214,034,224 made by The Bourne Identity, showing that The Bourne Supremacy was successful. It also notes that the aim of The Bourne Supremacy film was to be successful and better than The Bourne Identity.

1. The aim of the film is to be successful and for it
to be better than The Bourne Identity. The
Bourne Supremacy in total made at the box
office $288, 500, 217, comparing to the first
The Bourne Identity made $214.
034, 224, which shows that The Bourne
Supremacy was successful.
By Haruka Anita
ChaquelakadineGuler

2. The Bourne Of Supremacy is targeted at
males, it’s mainly for people who love and
are interested in action films. To feed the
action film lovers, the poster is made
appealing and eye catching by using a gun
as one of the main image. The gun in the
poster shows that its going to be about
shooting and even killing. Also the writing at
the top ‘They should have left him
alone’, indicates that he’s dangerous or an
assassin and leave a cliffhanger. For this film
to be known and promoted they used the
right actor ‘Matt Damon’ who is known in
box office movie hits also known to be a
good action actor.

3. The Bourne Supremacy is similar to the film Salt
where the plot is that the FBI agents are after them
for reasons that are mistaken. Both of the films try
to hide their identity, on the poster of Salt they have
a rhetorical question saying ‘Who is Salt’ which
makes the audience drawn in and wanting to see
the film. Without seeing the trailers for these
films you can already tell they’re action
films, because on the front cover they have used a
man with a gun which automatically brings their
targeted audience which is the males. Whereas in
the front cover of SALT they have put a well-known
female actor on the front cover with a question
which gives a good impact on the audience.
However this changes the target audience to both
female & male to watch the film, whereas normally
action films are aimed at males.

4. • Viral Its effective because
if you’re sitting
• Teaser trailers down at the bus stop
• YouTube bored the posters
advertisements around you will
catch your eye and it
• Posters, on the will keep you
bus, at the bus stop interested. Teaser
etc. trailers are also
effective because it’ll
• Pop ups make you want to
see more which is a
tease.