Carrie is a 1976 supernatural horror film based on Stephen King's novel about Carrie White, a shy girl with telekinetic powers who is bullied by her peers. The film was remade in 2013 starring Chloë Grace Moretz. It had a $30 million budget and grossed $35 million domestically. As a supernatural horror film, its themes included religion, demonic possession, and the contrast between good and evil. The 2013 version was marketed mainly through social media platforms like Twitter, Facebook, and Tumblr.

1. FILM CASE STUDY
CARRIE

2. • Carrie is a supernatural horror which was firstly
made in 1976. Carrie is a well known franchise.
• It was film based on a novel.
• The book was released on April the 5th 1974
written by Stephen King. Several different
adaptations of Carrie have been released,
including a 1976 feature film, a 1988 Broadway
musical, a 1999 feature film sequel, a 2002
television movie, and a 2013 feature film
remake.
HISTORY

3. • Carrie was then remade in 2013 by Kimberly
Peirce.
• Carrie is a US film aimed at an international
audience.
• It was a large hollywood production with a
$30,000,000 (estimated)
• On the films opening weekend it made
$16,101,552 in the USA alone in October 2013.
• Overall it has grossed in $35,266,619 in the
USA.
BOX OFFICE

4. • The film was marketed mainly by the use of social
media.
• The film was spread by the synergy of social media
of twitter and facebook and tumblr to advertise the
movie.
• The movie was also spread thought the use of
word of mouth as people would have spoken about
the film.
• For this film there was also a sony rewards
scheme where you would get points for seeing or
buying the movie and giving discounts on other
MEDIA CONVERGENCE

5. The iconography of the film would be associated
with the typical genre. It contains themes like
religion and demonic possession this would be
the main theme of the supernatual horror film.
Another theme that is included in a horror film is
that it sterotypically always contains an innocent,
naïve child. In this film there is a contrasts
between good and evil making the horror even
more effective.
GENRE/ICONOGRAPHY

6. Carrie consists of a young, carrie white a shy girl
who is an outcast by her school peers and
sheltered by her deeply devoted religious mother,
she finds out her use of telekinetic terror on her
small town after being taken as a joke at her
senior prom.
NARRATIVE