Insights from in-store tracking and interviews gave a brewer the insights it needed to improve the in-store situation of its brands with a major retailer
Market research is a widely used terminology, having importance in each and every sector. From advertising to product launch, from research to vendor development, from recruitment to expansion in different geographical territory.
This presentation highlights about market research the concept and also about its drawbacks like limitations and requirement of time.
Market research is a widely used terminology, having importance in each and every sector. From advertising to product launch, from research to vendor development, from recruitment to expansion in different geographical territory.
This presentation highlights about market research the concept and also about its drawbacks like limitations and requirement of time.
2020 Foresight and Strategic Guidance for Retail InnovationAnup Deshmukh
We helped a large speciality chain store revitalize it's strategy, consumer target and brand positioning to become more competitive in a fast-changing market
Retail management glossary, Basics concepts of retailing, retailer, Merchandising, Retail pricing, Retail Branding, Merchandise, retail operations, merchandise management, store layout, green retailing, Store and Non store Retailers, Price bundling, retail mix, retail strategy,
Unlock new Business Potential in the Offline World Through Wi-Fi & Bluetooth ...Anup Deshmukh
Retailers in stores need deep insight into consumer behaviour and foot traffic patterns to better engage shoppers and combat their drift toward shopping online. The exponential growth of smartphones, Wi-Fi & Bluetooth infrastructure offer an opportunity for retailers to capture this insight in the physical world, much as online retailers have been able to do for some time.
Blue Unicorn gives you an extremely flexible app interface to create a value-driven campaigns. Trial proximity marketing to smartphones with Blue Unicorn
More Related Content
Similar to Boosting Beer Sales by Mapping the In-store Journey
2020 Foresight and Strategic Guidance for Retail InnovationAnup Deshmukh
We helped a large speciality chain store revitalize it's strategy, consumer target and brand positioning to become more competitive in a fast-changing market
Retail management glossary, Basics concepts of retailing, retailer, Merchandising, Retail pricing, Retail Branding, Merchandise, retail operations, merchandise management, store layout, green retailing, Store and Non store Retailers, Price bundling, retail mix, retail strategy,
Similar to Boosting Beer Sales by Mapping the In-store Journey (20)
Unlock new Business Potential in the Offline World Through Wi-Fi & Bluetooth ...Anup Deshmukh
Retailers in stores need deep insight into consumer behaviour and foot traffic patterns to better engage shoppers and combat their drift toward shopping online. The exponential growth of smartphones, Wi-Fi & Bluetooth infrastructure offer an opportunity for retailers to capture this insight in the physical world, much as online retailers have been able to do for some time.
Blue Unicorn gives you an extremely flexible app interface to create a value-driven campaigns. Trial proximity marketing to smartphones with Blue Unicorn
Blue Unicorn - Location Marketing for EnterpriseAnup Deshmukh
Blue Unicorn is a technology company that‘s changing what‘s
considered possible in location services by combining cutting-edge innovation and the highest quality execution.
Optimizing Regional Sales Potential through Key Market InsightsAnup Deshmukh
Our client, a regional German brewery uses our geo-marketing software to analyse and effectively evaluates its regional sales in order to optimize its business
Cutting through Social Media noise to better understand customer sentiment an...Anup Deshmukh
The RPL Social Media Intelligence solution helps an Indian car manufacturer understand customer sentiment about a new car model so that they can sharpen their marketing approach
Breakfast Moment Insights Deliver Business BenefitsAnup Deshmukh
Our qualitative and quantitative research gives Belgian retailers and manufacturers compelling insights into what happens at the breakfast table each morning.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Boosting Beer Sales by Mapping the In-store Journey
1. Consumer Goods
BOOSTING BEER SALES BY
MAPPING THE IN-STORE JOURNEY
The client
A leading brewer in the Czech Republic.
Situation
This leading brewer wanted to
understand why sales at a large
hypermarket were underperforming
against its expectations. It wanted to
get hard data about how the layout
of the store in general and the beer
section in particular were shaping
consumer behavior. Securing the
retailer’s buy-in was essential to
successfully conducting the research
and implementing changes prompted
by the findings.
Approach
Our comprehensive approach linked
multiple data points together to
efficiently map the in-store journey –
from planning to shopping to purchase
– among a representative sample of the
hypermarket’s shoppers. We conducted
our research over two weeks,
measuring thousands of shopping trips.
First, we recruited 1,600 respondents
for the research project at the entrance
of the store. Our researchers conducted
an entry interview with each to learn
about their socio-demographics,
shopping frequency and purpose, usage
of store leaflets and shopping lists, and
category purchase planning.
Then, we asked them to wear radio
frequency identification (RFID) badges
so that we could track their path data
Insights from in-store RFID tracking and interviews
gave a brewer the insights it needed to improve the
in-store situation of its brands with a major retailer.
as they navigated the hypermarket and
its beer section. We interviewed our
respondents as they left the store and
analyzed transaction data gleaned from
3,000 cash register receipts.
Outcome
From our research, we produced
interactive heat maps, which
allowed the client to view shoppers
by dimensions such as socio-
demographics, category purchase,
basket size and shopping mission. This
data gave our client valuable insight
into how general and beer shoppers
moved through the store – knowledge
that it could leverage to improve the
situation of its beer brands in-store.
For example, we discovered that
shoppers who stopped in the beer
section for at least 20 seconds shopped
more intensively in the adjacent
promotional zones than those who just
visited the beer section. This pointed to
opportunities for the retailer to cross-
promote beer with other products.
We also found that beer purchases
are strongly linked with big-basket
shopping and the purchase of big-
basket product categories. This was
an argument for the retailer to focus
heavily on the beer category.
The brewer also shared the results with
the retailer, providing a platform for
the two companies to undertake joint
category management projects.
About Rekhaprocity Labs
RPL is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions.
Benefits for the brewer include:
∙∙ the opportunity to increase sales
through more effective in-store
primary and secondary placements,
as well as cross-promotion with other
products in the retailer’s store
∙∙ a stronger relationship with the
retailer based upon a common
understanding of shopping path
dynamics
∙∙ a way to position itself as a category
leader and expert
Benefits for the retailer include:
∙∙ the opportunity to increase beer
category sales
∙∙ the opportunity to drive big-basket
shopping by making beer a strong
“profile” category
∙∙ a better understanding of shopping
path dynamics for store optimization
“RPL's RFID-based
solution enabled us to see
actual shopper behavior in
more detail than was ever
possible before. This data
will certainly help us to
optimize store placements
and improve our in-store
position with retailers.”
Client’s Shopper Insight Manager
Your contact partner is there for you:
Anup Deshmukh | M +91 9773 96 96 03
ad@rekhaprocitylabs.com