Case Study: Fashion & Lifestyle: Geomarketing

1. 1© Rekhaprocity Labs | Case studies
Optimizing sales with geomarketing
Situation
Our client was experiencing declining growth rates. To optimize sales in its competitive
marketplace, it needed to determine which of its retail partners could potentially improve
their performance.
Approach
Based on geomarketing and point of sale tracking insights, we calculated a region-specific
benchmark of market potential. This enabled us to identify promising growth locations for
our client.
We also classified the company’s existing retail locations by location type and turnover
potential.
Outcome
Our recommendations gave our client a clear picture of which regions were performing well
and which were underperforming. This enabled it to set realistic turnover and growth
targets for each territory.
It helped the optics manufacturer to focus its marketing activities on promising retailers to
maximize its ROI. Our insights also gave the company objective guidance around how it
could reorganize its sales structure to reduce costs.
Fashion & Lifestyle | Geomarketing
Client’s sales director
A leading optics
“The RPL insights help our sales
representatives to focus on the most
valuable retail partners. Thanks to our
increased efficiency, we have reduced
workload and costs by 20%. With our
clear focus on the best retailers, we
expect a solid revenue growth in the next
12 months.”