Blue Unicorn gives you an extremely flexible app interface to create a value-driven campaigns. Trial proximity marketing to smartphones with Blue Unicorn
Digital Marketing is usually divided into Paid Media, Owned Media and Earned Media. This presentation talks about how one should go about Paid Media. It is a brief overview of how auction method of advertising is possible on Google, Facebook, Twitter, LinkedIn etc.
Check out other informative digital marketing presentations on my channel and share it with your friends.
Boost your Ecommerce Site's ROI by learning some tips about Facebook DPA.
You can find the recorded version of this webinar hosted by Susana Cipriota (Co-Founder and CMO | VP of Product at Funnely) here:
https://youtu.be/pIuMhog3Vg0
Digital Marketing is usually divided into Paid Media, Owned Media and Earned Media. This presentation talks about how one should go about Paid Media. It is a brief overview of how auction method of advertising is possible on Google, Facebook, Twitter, LinkedIn etc.
Check out other informative digital marketing presentations on my channel and share it with your friends.
Boost your Ecommerce Site's ROI by learning some tips about Facebook DPA.
You can find the recorded version of this webinar hosted by Susana Cipriota (Co-Founder and CMO | VP of Product at Funnely) here:
https://youtu.be/pIuMhog3Vg0
Using specific case studies and examples, we will discuss exactly how affiliates can apply the same big data and RTB strategies used by big brands to quickly scale up media buy campaigns.
Exploring The Omnichannel Commerce ExperienceNeedle
Are your competitors beating you in the Omni-channel race?
Many companies worry about creating "New and improved" customer experiences by expanding into channels they know nothing about. Not only can this become a huge money pit, but it can also distract you from the more important race: reaching your target customers.
The Day Google AdWords Changed Forever - Friends of SearchWolfgang Digital
In January 2016, Brendan and Ciaran presented their talk, 'The Day Google AdWords Changed Forever' at Friends of Search in Amsterdam. In this talk they present some solutions to some big paid search challenges PPC marketers face including 'The Leaky Bucket' (loss of impression share which stems from not having sufficient budget to cover the market) and 'The Generic Keyword Conundrum' (chasing high volume, but very much top of the funnel keywords).
With the advent of Snapchat and better content marketing techniques, digital marketing has soared high in terms of competition. Here are a few tips to understand the recent trends in Digital Marketing.
Today’s mall operators need to attract consumers to physical retail locations and then engage them onsite with rich entertainment, smart marketing and valuable information. Samsung SDS Nexshop Marketing offers high-traffic venues the latest in audience-targeting technology and machine learning to increase customer engagement and satisfaction, driving retail sales and increasing bottom-line profits across the board.
Improve ROI on Paid Social by Expanding Beyond the FeedTinuiti
Facebook is a creative platform for advertisers to capture and generate demand. There are a variety of new ad formats and targeting capabilities that engage audiences in all stages of the buyer journey, can lower your CPMs, increase customer experience and boost your overall conversions. We will dive into how to fuel your Paid Social marketing efforts by expanding and diversifying your ad inventory beyond the newsfeed and into Messenger and Stories, among others ad placements.
Facebook advertising is overwhelming.
That’s why we’ve simplified it into the most informative, easy-to-understand Facebook ad training session on the face of the earth!
Learn everything you need to know for successful Facebook advertising in 2021, including:
- The different Facebook ad types and when to use them.
- How to leverage data to outperform your competitors.
- How to use your ads to expand your reach and increase engagement.
Whether you’re starting your first campaign or looking to improve an existing one, you’ll walk away from this webinar with 21 easy-to-implement tips to lock in Facebook ad success.
Using specific case studies and examples, we will discuss exactly how affiliates can apply the same big data and RTB strategies used by big brands to quickly scale up media buy campaigns.
Exploring The Omnichannel Commerce ExperienceNeedle
Are your competitors beating you in the Omni-channel race?
Many companies worry about creating "New and improved" customer experiences by expanding into channels they know nothing about. Not only can this become a huge money pit, but it can also distract you from the more important race: reaching your target customers.
The Day Google AdWords Changed Forever - Friends of SearchWolfgang Digital
In January 2016, Brendan and Ciaran presented their talk, 'The Day Google AdWords Changed Forever' at Friends of Search in Amsterdam. In this talk they present some solutions to some big paid search challenges PPC marketers face including 'The Leaky Bucket' (loss of impression share which stems from not having sufficient budget to cover the market) and 'The Generic Keyword Conundrum' (chasing high volume, but very much top of the funnel keywords).
With the advent of Snapchat and better content marketing techniques, digital marketing has soared high in terms of competition. Here are a few tips to understand the recent trends in Digital Marketing.
Today’s mall operators need to attract consumers to physical retail locations and then engage them onsite with rich entertainment, smart marketing and valuable information. Samsung SDS Nexshop Marketing offers high-traffic venues the latest in audience-targeting technology and machine learning to increase customer engagement and satisfaction, driving retail sales and increasing bottom-line profits across the board.
Improve ROI on Paid Social by Expanding Beyond the FeedTinuiti
Facebook is a creative platform for advertisers to capture and generate demand. There are a variety of new ad formats and targeting capabilities that engage audiences in all stages of the buyer journey, can lower your CPMs, increase customer experience and boost your overall conversions. We will dive into how to fuel your Paid Social marketing efforts by expanding and diversifying your ad inventory beyond the newsfeed and into Messenger and Stories, among others ad placements.
Facebook advertising is overwhelming.
That’s why we’ve simplified it into the most informative, easy-to-understand Facebook ad training session on the face of the earth!
Learn everything you need to know for successful Facebook advertising in 2021, including:
- The different Facebook ad types and when to use them.
- How to leverage data to outperform your competitors.
- How to use your ads to expand your reach and increase engagement.
Whether you’re starting your first campaign or looking to improve an existing one, you’ll walk away from this webinar with 21 easy-to-implement tips to lock in Facebook ad success.
How to Conduct a Digital Marketing Audit to Grow Your Business in 2024Vladimir Kuryatnik
In today’s competitive digital landscape, a comprehensive digital marketing audit is essential for unlocking growth and success.
This article will explore a step-by-step guide to conducting your digital marketing audit and transforming your marketing efforts.
Omnichannel marketing is a powerful strategy that can help businesses in Kolkata reach more customers, increase engagement, and boost revenue. Click to know here.
Branding Los Angeles is a web design and branding company that provides full-service branding solutions for the full spectrum of businesses that need to develop a strong brand and marketing in Los Angeles. goo.gl/L3Ha6e
Moderne Communications is a non-traditional marketing agency that creates unique brand experiences. For the last six years in a row, we've been recognized by Event Marketer Magazine as one of the "Top 100 Event Agencies" in the world for our expertise in Experiential Marketing Programs including: Product Sampling, Guerrilla/Street Marketing, Non-Traditional Media and Mobile Marketing. If you're curious about some of the creative strategies implemented already, we invite you to take a look at our work that we've done for brands such as Cover Girl, Hidden Valley Ranch, Suave, Merrell , McDonald's and Gilead Pharmaceuticals by clicking here: http://www.modernecommunications.com/work.
Is your company ready for Christmas? Our free retail guide is full of helpful tips and tricks to make sure that you have your marketing covered from A-Z.
Unlock new Business Potential in the Offline World Through Wi-Fi & Bluetooth ...Anup Deshmukh
Retailers in stores need deep insight into consumer behaviour and foot traffic patterns to better engage shoppers and combat their drift toward shopping online. The exponential growth of smartphones, Wi-Fi & Bluetooth infrastructure offer an opportunity for retailers to capture this insight in the physical world, much as online retailers have been able to do for some time.
Blue Unicorn - Location Marketing for EnterpriseAnup Deshmukh
Blue Unicorn is a technology company that‘s changing what‘s
considered possible in location services by combining cutting-edge innovation and the highest quality execution.
2020 Foresight and Strategic Guidance for Retail InnovationAnup Deshmukh
We helped a large speciality chain store revitalize it's strategy, consumer target and brand positioning to become more competitive in a fast-changing market
Optimizing Regional Sales Potential through Key Market InsightsAnup Deshmukh
Our client, a regional German brewery uses our geo-marketing software to analyse and effectively evaluates its regional sales in order to optimize its business
Cutting through Social Media noise to better understand customer sentiment an...Anup Deshmukh
The RPL Social Media Intelligence solution helps an Indian car manufacturer understand customer sentiment about a new car model so that they can sharpen their marketing approach
Boosting Beer Sales by Mapping the In-store JourneyAnup Deshmukh
Insights from in-store tracking and interviews gave a brewer the insights it needed to improve the in-store situation of its brands with a major retailer
Breakfast Moment Insights Deliver Business BenefitsAnup Deshmukh
Our qualitative and quantitative research gives Belgian retailers and manufacturers compelling insights into what happens at the breakfast table each morning.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
20 Comprehensive Checklist of Designing and Developing a WebsitePixlogix Infotech
Dive into the world of Website Designing and Developing with Pixlogix! Looking to create a stunning online presence? Look no further! Our comprehensive checklist covers everything you need to know to craft a website that stands out. From user-friendly design to seamless functionality, we've got you covered. Don't miss out on this invaluable resource! Check out our checklist now at Pixlogix and start your journey towards a captivating online presence today.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
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Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Epistemic Interaction - tuning interfaces to provide information for AI support
Blue Unicorn Pilot - Fact Sheet
1. Blue Unicorn
Shopping areas
Drive customers to tenant
partners
Blue Unicorn gives you an extremely flexible app
interface to create a value-driven campaign. For example,
you could create a self-liquidating event around a key
shopping time like with your tenant partners, create a self-
liquidating event around key shopping times like Valentine’s
Day, Easter or Christmas or a new fashion season. It could be
as simple as a ‘treasure hunt’ activity that encourages
shoppers to move around the location. The benefits will
come from involving your brands and learning how your
visitors interact.
Retail chains
Increase engagement and
showcase your brand
Using Blue Unicorn you could engage a trial selection of your
customers with key messages. This could be ‘Trending this
Week,’ or recommendations by your stylists, if you are a fashion
brand. Or showcase a new season’s collection or range of
products. You could also trial staff communication ideas.
Leisure
Boost sales or product
promotion
Use Blue Unicorn to promote key events or to up-sell to
current visitors. It could be the Autumn season for a cultural
venue or a fixture list for a sports bar or pub. Or a coffee
chain could promote time-sensitive offers such as a mid-
afternoon sweet treat to increase spend and learn
preferences. Or you could trial the impacts of testing
different messages and different times and locations.
ENGAGEMENT & INSIGHT
Trial proximity marketing to smartphones, with Blue UnicorN
www.blueunicorn.co.in
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2. We can also help with:
• Beacons customised to your brand
• Printed in-store awareness materials
• Design of your creative assets
• Beacon installation, if needed
• 50 Bluetooth Low Energy beacons
• An app for iOS and Android users*
• Three-month access to Control Room
· 10,000 successful message opens
· Unlimited creative changes
· Three administrative users
• 15-hours campaign management
• Distribution of the app to
the App Store and Google Play
• Email distribution template
• Press release template
Use Blue Unicorn to
discover the impact
proximity can have on
your bottom-line sales
and learn more about your
visitors’ behaviour.
We believe proximity marketing - using the location context
to communicate relevant messages to your visitors - is going to
have a significant impact on your business.
Blue Unicorn is a low-cost, ‘out-of-the-box’ way to maximize the
benefits of creating your own proximity marketing network.
With a simple consumer app, 50 beacons and access to our
cloud-based Control Room management suite, you can
create, optimise and analyse data from a three-month campaign
to specially-invited users.
You can run the trial in just a few stores or departments.
Or you could enable a whole building to discover just how your
visitors prefer to interact with you.
Contact Us
Our proximity engagement specialists are ready to help you trial this breakthrough
technology. To discuss setting up a Pilot trial, call us on +91 9773969603 or email
info@rekhaprocitylabs.com
The Pilot proximity engagement trial includes:
* If you already have a suitable mobile application, we can add the technology to your app
for a similar cost to the standard pilot trial pack.
airspace.networks
Blue Unicorn www.blueunicorn.co.in
Blue Unicorn