Our client, a regional German brewery uses our geo-marketing software to analyse and effectively evaluates its regional sales in order to optimize its business

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Consumer Goods | Geomarketing
The client
is a regional German brewery.
Situation
The brewery manufactures a wide
variety of products – including
beer mugs, shampoo, sausage, hop
bath oil and nostalgic advertising
posters. It uses three parallel sales
channels to drive sales of its
products: grocery store retail,
specialty retail and key clients.
A large variance between sales
in different regions complicates
sales management for the client.
The company needed to better
understand its markets so it could
optimize its multilevel sales
structure accordingly.
Approach
The client implemented our
geomarketing software, to
validate and visualize its company
data on digital maps.
It uses the software to:·
· display, analyze and optimize its
three overlapping sales structures·
· view location data for external
organizations that are an extended
Our client, a regional German brewery uses our geo-
marketing software to analyze and objectively evaluate
its regional sales in order to optimize its business.
part of its salesforce as well as their
customers and turnover·
· provide relevant information to
employees in the form of easy-to-
understand reports
Outcome
By visualizing its data, the client can
quickly assess the regional distribution
of its customers and turnover across
sales regions.
This enables our client to manage
its markets based on the available
regional potential. The brewery also
uses the insights to provide its external
salesforce organizations with detailed
information on market opportunities.
By visualizing its data,
the client can quickly
assess the regional
distribution of its
customers and turnover
across sales regions.
Your contact partner is there for you:
Anup Deshmukh | M +919773969603
ad@rekhaprocitylabs.com
OPTIMIZING REGIONAL SALES POTENTIAL
THROUGH KEY MARKET INSIGHTS