This document discusses challenges facing associations in a changing economic and technological landscape. It summarizes feedback from association CEOs on issues like membership revenue, trends affecting the sector like advances in technology and demographic shifts, and the tension between maintaining existing models and exploring new opportunities. CEOs anticipate modest revenue growth in 2011 but have concerns around membership revenue in future years. Associations will need to adapt to operate effectively across networks, engage diverse volunteers, and balance risks and opportunities as sectors blur in a converged environment.