Short list of UoP library books on Web 2.0 and related technologies. Arranged by Author surname.

1. Web 2.0 Further Reading
Collinson, Timothy (2009). Web 2.0: What’s research got to do with it? Harvest, Research issue 2009,
p12-14.
Article looking at the use of Web 2.0 tools for academic research. Available:
http://www.port.ac.uk/library/news/harvest/pdf/filetodownload,106260,en.pdf
Flynn, Nancy (2009). The e-policy handbook: rules and best practices to safely manage your
company's e-mail, blogs, social networking, and other electronic communication tools. New
York: American Management Association. [electronic resource – an ebook in our eBrary database –
search for it on the Library Catalogue and then click on ‘Click here’]
Freedman, Terry (editor) (2010). Amazing Web 2.0 Projects Book. Ilford: Terry Freedman Ltd.
Free ebook from: http://www.ictineducation.org/web2
Harkin, James (2009). Cyburbia : the dangerous idea that's changing how we live and who we are.
London: Little, Brown, 2009. 303.4833/HAR
How our new world - of texting, social networking, instant messaging and email - was built and
how it has changed the way we relate to everything in our lives.
Jaokar, Ajit & Tony Fish. (2006). Mobile Web 2.0 : the innovator's guide to developing and marketing
next generation wireless/mobile applications. London: Futuretext. 338.4700465/JAO
Jones, Linda (2009). Web 2.0: Cook, Horologist, Plumber or Murderer? Harvest, Research issue 2009,
p5.
Available: http://www.port.ac.uk/library/news/harvest/pdf/filetodownload,106260,en.pdf
Jones, Bradley L. (2008). Web 2.0 heroes : interviews with 21 Web 2.0 influencers Indianapolis, IN :
Wiley Pub., c2008. [electronic resource – an ebook in our eBrary database – search for it on the
Library Catalogue and then click on ‘Click here’]
Martin, Graeme, Martin Reddington & Mary Beth Kneafsey (2009). Web 2.0 and human resource
management: 'groundswell' or hype? Wimbledon: Chartered Institute of Personnel &
Development. 658.3002854/MAR
Pogue, David & J.D. Biersdorfer (2006). The Internet: the missing manual. Sebastopol, CA: O’Reilly.
004.65 PG
As well as chapters that you might expect such as searching, shopping and gaming, there are also
chapters on tools along the lines of those we covered from Skype and using the internet as a
telephone to online word processing programs, blogging to LinkedIn etc.
Research Information Network (2010). If you build it, will they come? How researchers perceive
and use Web 2.0. London: Research Information Network.
This project looks at the extent of adoption of different web 2.0 tools in different subject fields
and disciplines, and the different types of researchers who are using them. Also enquires into
the factors that influence researchers to adopt and use Web 2.0 tools, and conversely the factors
that prevent, constrain or discourage usage. The study also explores whether and how web 2.0
tools are changing researchers’ behaviour in significant ways, and what implications this might
have for researchers, institutions, librarians, information professionals and funders.
Available: http://www.rin.ac.uk/our-work/communicating-and-disseminating-research/use-and-
relevance-web-20-researchers
Rosen, Larry D. (2007). Me, Myspace and I: parenting the Net generation. Basingstoke: Palgrave
Macmillan. 303.4833 ROS
Professor of Psychology Larry D. Rosen explores the impact of the Internet on child
development. Rosen puts a positive spin on the topic, showing parents and educators how social
networking sites like MySpace and Facebook can improve adolescent socialization skills.
Shuen, Amy (2008). Web 2.0 : a strategy guide. Cambridge: O'Reilly. 658.054678/SHU
Featuring examples that highlight what Web 2.0 is and how it works in different business
situations - changing the ways companies communicate, interact and make money.

2. Smith, Gene (2008). Tagging: people-powered metadata for the social web. Berkeley, CA: New
Riders. 025.302854
If the whole ‘wisdom of crowds’ and point of tagging is a bit of a mystery this short and
accessible book is definitely worth a look.
Surowiecki¸James (2005). The wisdom of crowds: why the many are smarter than the few. London:
Abacus. 303.38/SUR
Winograd, Morley & Michael D. Hais (2008). Millennial makeover: MySpace, YouTube, and the
future of American politics. New Brunswick, NJ : Rutgers University Press. [electronic resource –
an ebook in our eBrary database – search for it on the Library Catalogue and then click on ‘Click here’]
Changes in the 2008 US election will cause another of the country's periodic political makeovers
resulting from the coming of age of the Millennial Generation and the full emergence of the
Internet-based communications technology that this generation uses so well.
Zarrella, Dan (2009). The social media marketing book. Farnham: O'Reilly, 2009. On order
This easy-to-understand book introduces you to blogging, Twitter, social networks such as
Facebook and LinkedIn, social news and bookmarking sites, forums, opinion and review sites,
and virtual worlds.
Blogging and microblogging
Blood, Rebecca (2002). The Weblog Handbook: practical advice on creating and maintaining your
blog. Cambridge: Perseus Publishing. 004.65 BLO
Starting out with blogging including basics but going on to include finding a voice, finding an
audience and etiquette.
Bradley, Phil (2009). What is Twitter? Twitter for libraians. [Online]. Available:
http://www.philb.com/twitter.htm [accessed 14 May 2010]
Briggs, Dave (2010). Learning Pool’s free Twitter guide! [Online]. Available:
http://www.learningpool.com/blog/twitter/ [accessed 14 May 2010]
Demopoulos, Ted (2006). What no one ever tells you about blogging and podcasting: real-life advice
from 101 people who successfully leverage the power of the blogosphere. Chicago: Kaplan
Pub. [electronic resource – an ebook in our eBrary database – search for it on the Library Catalogue and
then click on ‘Click here’]
Johnson, Gareth J. (2009). The unspoken rules of blogging. CILIP Gazette, 14 August 2009.
Johnson, Gareth J. (2010). Do Librarians Dream of Electric Tweets? Making the most of blogs and
microblogging. [Online]. Available: www.slideshare.net/GazJJohnson [accessed 14 May 2010]
Lovink, Geert (2008). Zero Comments: Blogging and Critical Internet Culture. Abingdon: Routledge.
303.4833 LOV
A media studies text book with chapters such as ‘Whereabouts of German Media Theory’,
‘Blogging, the Nihilist Impulse’ and ‘Introducing Organized Networks: the Quest for Sustainable
Concepts’.
Sauers, Michael P. (2006). Blogging and RSS: a librarian’s guide. [Medford: NJ?]: Information Today.
Not in stock.
Stefanac, Suzanne (2007). Dispatches from Blogistan: at travel guide for the modern blogger.
Berkeley, CA: New Riders. 004.65 STE
An excellent guide to blogs and blogging (which I just happen to note has a good page on the
‘long tail’ and it’s relevance for meeting niche student needs).
Stone, Biz (2003). Blogging: genius strategies for instant web content. Berkeley, CA: New Riders.
004.65 STO
A ‘dummies guide’ style on blogging.

3. Deep Web
Bergman, Michael K. (2001). The Deep Web: surfacing hidden value. The Journal of Electronic
Publishing. [Online]. 7(1) August. Available: http://quod.lib.umich.edu/cgi/t/text/text-idx?
c=jep;view=text;rgn=main;idno=3336451.0007.104 [accessed 14 May 2010]
Devine, Jane (2009). Going Beyond Google: the invisible web in learning and teaching. London:
Facet. 025.04/DEV
Wright, Alex (2009). Exploring a ‘deep web’ that Google can’t grasp. The New York Times. [Online].
22 February. Available: http://www.nytimes.com/2009/02/23/technology/internet/23search.html
[accessed 14 May 2010]
Information and Libraries
Bailey, Steve (2008). Managing the crowd : rethinking records management for the Web 2.0 world.
London: Facet. 651.59/BAI
Possibly useful for support staff dealing with student records etc.
Boswell, Wendy (2007). The About.com guide to online research: navigate the web – from RSS and
the invisible web to multimedia and the blogosphere. Avon, MA: Adams Media. 025.04/BOS
Bradley, Phil (2007). How to use Web 2.0 in your library. London: Facet Publishing. 025.002854 BRA
Obviously one more for library staff, but a useful and easy to read look at how many of the tools
can be used in an academic setting - from one of the foremost experts on the subject.
CILIP (n.d.). A guide to using web 2.0 in libraries. London: CILIP. Available:
http://www.slainte.org.uk/files/pdf/web2/Web2GuidelinesFinal.pdf
Engard, Nicole C. editor (2009). Library mashup : exploring new ways to deliver library data.
Medford, N.J. : Information Today, Inc. 025.00285/ENG
Kroski, Ellyssa (2004). Web 2.0 for Librarians and Information Professionals. London: Neal-
Schuman. 025.002854 KRO
Aimed at librarians but with wider applicability and good overview (with a great “tag cloud”
cover!). The author has spoken at an Expert Centre lunch event and is well worth hearing on the
subject.
Parkes, Dave & Geoff Walton editors (2010). Web 2.0 and libraries: impacts, technologies and
trends. Oxford: Chandos. 025.00285/PAR
Sauers, Michael P. (2009). Searching 2.0. New York: Neal-Schuman. 025.04/SAU
A guide to searches that shows how to use Web 2.0 environment - from improving basic search
skills and evaluating search results to making the best use of search engines.
Photo and video sharing
Burgess, Jean Elizabeth & Joshua Green (2009). YouTube : online video and participatory culture.
[Digital media and society series] Cambridge: Polity. 303.4833/BUR
This book critically examines the public debates surrounding YouTubethe site, demonstrating
how it is central to struggles for authority and control in the new media environment.
Miller, Micheal (2007). YouTube 4 you. Indianapolis, IN : Que. 006.6/MIL
Social Networking
Baloun, Karel M. (2007). Inside Facebook: life, work and visions of greatness. Oxford: Trafford.
004.693/BAL
Bell, Gavin (2008). Buiding social web applications. Farnham: O’Reilly. In cataloguing.
Espejo, Roman (editor) (2008). Should social networking web sites be banned? [Series At issue
series] Detroit: Greenhaven. 302.231/ESP
Internet and teenagers.
Engdahl, Sylvia (editor) (2007). Online social networking [Current controversies series]. Farmington
Hills, MI: Greenhaven. 302.23/ENG

4. Fraser, Matthew & Soumitra Dutta (2008). Throwing sheep in the boardroom : how online social
networking will transform your life, work and world. Chichester: Wiley. 302.23/FRA
The authors focus on online social networks - MySpace, Facebook, Bebo, Friendster, and others -
and how they are transforming our lives. Online social networking is revolutionising how we see
ourselves, how we interact with others, how we work, and how we do business.
Goldman, Jay (2008). Facebook cookbook. Farnham: O'Reilly. 004.693/GOL
Using Facebook's development platform, web developers can easily build applications with the
potential to reach millions. These easy-to-follow recipes help developers strategise, design and
build scalable applications, then market them in this highly competitive environment.
Pettey, Christy & Ben Tudor (2010). Gartner reveals five social software predictions for 2010 and
beyond.[Online]. Available: http://www.gartner.com/it/page.jsp?id=1293114 [accessed 14
May 2010]
Van der Veer, Emily A. (2008). Facebook: the missing manual. Sebastopol, CA: O’Reilly.
004.693/VAN
Teaching & Education
Brabazon, Tara (2002). Digital hemlock: internet education and the poisoning of teaching. Sydney,
NSW: UNSW. 378/BRA
Cvetkovic, Vibiana Bowman & Robert J. Lackie (editors) (2009). Teaching Generation M: a handbook
for librarians and educators. New York: Neal-Schuman. 371.39445/CVE
Gibbons, Susan L. (2007). The academic library and the net gen student: making the connections.
Chicago: American Library Association. 027.7/GIB
Katz, Richard N. (editor) (2008). The Tower and The Cloud: higher education in the age of cloud
computing. [s.l.]: Educause. 378.002854/KAT
Also available electronically for free from http://www.educause.edu/thetowerandthecloud.
See also: Panlibus, 12, Spring 2009.
Lytras, Miltiadis & Ambjor̈n Naeve (editors) (2007). Ubiquitous and pervasive knowledge and
learning management: semantics, social networking and new media to their full potential.
Hershey: Idea Group Pub. [electronic resource – an ebook in our myIlibrary database – search for it
on the Library Catalogue and then click on ‘Click here’]
Mason, Robin & Frank Rennie (2008). E-learning and social networking handbook: resources for
higher education. London: Routledge. 378.179445/MAS
Student engagement with digital learning resources and online social networking are strong
forces in education. How can these resources best be utilised by educators and course designers
in higher education? This book provides the reader with enough background information to
appreciate the value of social networking.
Richardson, Will (2006). Blogs, Wikis, Podcasts and Other Powerful Web Tools for Classrooms.
Thousand Oaks, CA: Corwin Press. 371.39445/RIC
Virtual Worlds
Castronova, Edward (2005). Synthetic Worlds: the business and culture of online games. Chicago:
Chicago University Press. 794.82 CAS
A must read for anyone interested in virtual worlds.
White, Brian A. Second Life : a guide to your virtual world. London: Que. 794.82/WHI

5. Computing
Chisholm, Wendy & Matt May (2009). Universal design for web applications. Farnham: O'Reilly.
004.65/CHR
More of a textbook for computer software or user-interface designers this text explains how
development teams can make web applications accessible to users anywhere in the world, on
any device. See also: James Governer’s Web 2.0 architectures and Kelly Goto’s Web redesign.
Governor, James et al (2009). Web 2.0 architectures. Farnham : O'Reilly, c2009. 006.7/GOV
Linthicum, David S. (2010). Cloud computing and SOA convergence in your enterprise : a step-by-step
guide. Upper Saddle River, N. J.: Addison-Wesley. 658.054/LIN
Loton, Tony (2008). Mashup case studies with Yahoo! Pipes. [S.l.]: LOTONtech. 005.369/LOT
Business
Casarez, Vince (2008). Reshaping your business with web 2.0. using the new collaborative
technologies to lead business transformation. New York: McGraw-Hill. [electronic resource – an
ebook in our eBrary database – search for it on the Library Catalogue and then click on ‘Click here’]
Gordon, Adam (2009). Future savvy: identifying trends to make better decisions, manage
uncertainty, and profit from change. New York: Amacom. 658.4/GOR
Li, Charlene (2008). Groundswell: winning in a world transformed by social technologies. Boston,
MA: Harvard Business School. 658.8002854/LIC
Powell, Juliette. (2009). 33 million people in the room: how to create, influence, and run a successful
business with social networking. Upper Saddle River, N.J. : Financial Times/Prentice Hall.
658.054/POW