SlideShare a Scribd company logo
1 of 6
Download to read offline
IOSR Journal of Business and Management (IOSR-JBM)
e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 17, Issue 12 .Ver. III (Dec. 2015), PP 34-39
www.iosrjournals.org
DOI: 10.9790/487X-171233439 www.iosrjournals.org 34 | Page
Student`S Approach towards Social Network Sites
1)
Abdullah Mohammed AlDarrab, 2)
Reem Ahmed Alshehri,3)
Khaloud Nasser Alsaid,
4)
Haseebullah Abdul Naeem
Department of Marketing, College of Business Administration , King Saud University, Riyadh, Saudi Arabia. P.O BOX :
71115, Riyadh 11587.
Abstract: The aim of this study is to determine theusage purpos of social network sites with an attention on the conceivable
differences between male and female students. These day, social network sites are the most popular and widely used around
the globe. The study group consisted of 100 male and 100 female undergraduate students. analysis of the results showed that
mostly the student’s nature and priorities are the same when using social network sites.
Keywords: Students, Social networks sites, usage priorities.
I. Introduction
Social Network sites have now taken place where different people meet with similar interests meet, express
opinions and interact. It has been used as a tool and valuable platform for people to connect with each other, (SitiEzaleila
Mustafa, AzizahHamzah). Now the technology advancements changed from Web 1.0 to Web 2.0, this is changing and
growing very dramatically. According to O'Reilley, Web 2.0 refers to the second generation of web development and is often
associated with social media applications. The important feature of this media is the development of software that enabled
mass participation in social and collective activities (Mustonen, 2009). Web 2.0 helps the user to overcome the technical
obstacles, and making it a user friendly medium. One can easily consume (read, listen, watch, download, search, and buy),
create (personalize, aggregate, and contribute), share (publish, upload), facilitate (tag, recommend) and communicate (send
messages, post comments, rate, and chat) online. (SitiEzaleila Mustafa, AzizahHamzah). The new media technology
evolved to meet the technical requirements for creating an effective online social network, namely (i) bounding: to form an
online group meeting, (ii) tracking: the list of community involvement in discussions, (iii) archiving: to maintain records for
easy discussion, and (iv) warranting: ensuring the identity of the participants (Feenberg&Bakardjieva, 2003). Cyberspace
now became a new playground and online interaction where people can get together and form groups based on their interests
with the use of social networking and virtual world sites. Millions are logging in, joining up, and participating. It became
more fun, interactive, and “live” with elements of video, audio, and digital animation offered by this new media (SitiEzaleila
Mustafa, AzizahHamzah).
Social network sites are applications that enable users to connect by creating personal information profiles, inviting
friends and colleagues to have access to profiles, sending e-mails, and instant messages between each other. These personal
profiles can include any type of information, such as photos, videos, audio files, and blogs. According to Wikipedia, the
largest social network sites are U.S.-based Facebook (initially founded by Mark Zuckerberg to stay in touch with his fellow
students from Harvard University) and MySpace (with 1,500 employees and more than 250 million registered users). Social
network sites are of such high popularity, specifically among younger Internetusers, that the term „„Facebook addict‟‟ has
been included in the Urban Dictionary, a collaborative project focused on developing a slang dictionary for the English
language.
II. Origin And Development
The concept of virtual communities dates back to the early days of computer networks, only some years after the
advent of internet, social network has met public and commercial success. Computer network was initially envisioned in the
early days as a military-centric command and control scheme. But as it eexpanded, beyond just privileged few hubs and
nodes, so too did the idea that connecting computers might also make a great forum for discussing mutual topics of interest,
and perhaps, even meeting or renewing acquaintance with other people.
III. Current Background Of Virtual Communities
A. The Initial Era:
In the 1970s, efforts to support social networks via computer-mediated communication (CMC) were made in many
online services, including Usenet, ARPANET, LISTSERV and Bulletin Board Services (BBS). These online meeting places
were effectively &independently producing hunks of codes that allowed users to communicate with a central system where
they could download files or games and post messages to other users. There were also many other avenues for social
interaction, with prototypical features of SNS, such as America Online, Prodigy andCompuServe. Though the technology of
the time restricted the flexibility of these systems, and the end-user‟s experience, to text-only exchange of data that crawled
along at glacial speed, these services continued to gain popularity throughout the 80„s and the 90„s, when the internet
boomed dramatically.
B. Beyond initial era:
The two inventions that boosted up the internet were the creation of hypertext in 1990, a system that links together
electronic documents, including texts and graphics, which resulted in the establishment of the World Wide Web (WWW), and
the invention of web browsers in 1993. The first phase of web represents the Web 1.0, which according to Tim Barners-Lee
Student`S Approach towards Social Network Sites
DOI: 10.9790/487X-171233439 www.iosrjournals.org 35 | Page
could be considered the “read-only” web. Early social networking on the World Wide Web was estableshedas generalized
online communities such as Theglobe.com (1994), Geocities (1994) and Tripod.com (1995). Many of these early
communities focused on bringing people together.chat rooms were the source of connection among users. These rooms
facilitatedsharing personal information and ideas via personal web pages by providing easy-to-use publishing tools and free
or inexpensive web space. Some communities, Classmates.com (1995) ,took a different approach by connecting people via
e-mail addresses. Classmates.com is a social media website created by Randy Conrad. The site helps members to find,
connect and keep in touch with friends and colleagues. Unfortionatly, the users could not create profiles or lists of friends
until years later.
In the late 1990s, user profiles became a central feature of SNSs, allowing users to compile lists of “friends” and
search for other users with mutual interests.
According to the earlier discussed definition, the first recognizable SNS was the SixDegrees.com in 1997. SixDegrees.com
allowed users to create profiles, friend‟s lists and explore these lists. SixDegrees.com was named after the six degrees of
separation concept, i.e.; no person is separated by more than six degrees from the other. The founders worked hard on the
concept by encouraging users to bring more people into the field. Sadly, this ultimately became frustrating for many. This
website slowly de-evolved into a loose association of computer users. Furthermore, Numurouse complaintsaraised due to
spam-filled membership drives.
C. the horrizon:
In the beginning of the 21st century, the technological refinements brought a new version of web, Web 2.0, which
helped the boom of internet and social networks. Terry Flew, in his 3rd Edition of New Media, described the differences
between Web 1.0 and Web 2.0: “...Move from personal website to blogs and blog site aggregation, from publishing to
participation, from web content as the outcome of large up-front investment to an ongoing and interactive process, and from
content management system to links based on tagging (folksonomy)”.The newer generation of SNS began to blossom with
the emergence of the Friendster in 2002, which used a degree of separation concept that is similar to SixDegrees.com. Just
after its launch, Friendster has got more than three million registered users and numerouseinvestments. Despite the service‟s
fair share of technical difficulties, questionable managerial decisions, and the drop in the North American market, it remains
a potent force in Asia.LinkedIn, which took a more serious and sober approach, was launched in 2003. Rather than being a
playground for former classmates and teenagers. LinkedIn is an ongoing networking resource for practitioners who want to
connect with other professionals. A study revieled that on 11 February 2010, LinkedIn had more than 60 million registered
users from more than 200 countries.By 2003, there weremultipuleSNSs.most of them did not drive much attention, especially
in United States. For instance, Xing was formed for businessmen, while services like MyChurch, Dogsterand
Couchsurfingwere formed for social services. Facebook, the popular SNR was founded in 2004. The website membership
was initially limited by the founders to Harvard University students, who peddled their products to other university students,
and later in 2006, Facebook was lanched to the general public.,Facebook was a monster with tens of millions of dollars
invested.Facebook was expanding to a degree where evernSilicon Valley‟s bigwigs such as PayPal lagged behind. The secret
behind Facebook‟s sucsees is it‟ssimplicity and its memorable descriptive name. Regardless of what cause made it popular,
the general agreement is thatFacebook promotes honesty and openness, (3). In the following years, many more SNSs
launched with advanced features, mainly focusing on entertainment and communication. Some of the important network
services were Orkut(2004), YouTube (re-launched in 2005), Bebo(2005), Twitter (2006), Yahoo! 360 (2005), QQ (Chinese,
re-launched in 2006) and recently, Google Buzz (2010). Many of the SNSs target people from specific geographical regions
or linguistic groups. although this does not determine the sites‟ constituency. Orkut, for example, was launched in the US
with English-only interface, but poertogese speaking Brazilians quickly became the dominant user group (Kopytoff, 2004).
Orkutis one of the leading SNSs in India.
IV. Why Social Network Sites
V. Methadology and Reports
The research was based on a quantitative method. A set of questionnaires were distributed between students during
their class hours. The sample consists of 100 male undergraduate and 100 female undergraduates in King Saud University,
Riyadh. Within 10 to 15 minutes they were completed and returned to the researcher. The study was conducted with the help
of class teachers. This research shows the interest of the students towards social network sites. SPSS software was used to
compile the data and get the results.
Gender Questions asked
Male (UG Students) Female (UG Students)
16100 Questionnaires
(More than 99% Turnout)
100 Questionnaires
(More than 99.5% Turnout)
Below a few questions were taken from the questionnaire asked from male and female students:
Q 1: What is the most important thing for you in the social network sites?
Ans: After getting the results it was noticed that the male students used a social networking site mostly for entertaining
themselves and the percentage of them was 44.4%.
Secondly the male students showed interest in education and knowledge which is 33.3%. Therefore, we concluded from this
research that most of the students are using these sites for friendship and other entertainment purposes.
Student`S Approach towards Social Network Sites
DOI: 10.9790/487X-171233439 www.iosrjournals.org 36 | Page
Q 2: Do you agree that it is a source of advertising?
Ans: Being a researcher we did not notice this before that social network sites can be used as source of advertisement.
We have the best example of www.youtube.com and www.facebook.com these days. In (youtube.com) when you open a
video, a 10 second commercial is played before your desired video. After 5 seconds you are allowed to skip that
advertisement or if you want to watch completely, it's up to you. The feedback of this question whether the students are
agreeing that it is a source of advertising, 48% students agreed, while 32% strongly agreed, 17% neither agreed nor
disagreed, 2% disagreed and only 1% strongly disagreed. This shows that these sites can be used as an advertising tool in the
short future.
Q 3: Can we use these sites to share information and resources with others?
Ans: Social network sites can be used to share information with others, 50% male students agreed with the statement
while 41% strongly agreed. 7% neither agreed nor disagreed and 2% disagreed.
Q 4: Can we use these sites for exchange of academic information?
Ans: It's difficult to keep away from social media or social networking sites these days, the students were asked whether
these sites can be used as exchange of academic information. 45% male students agreed upon this statement while 18%
strongly agreed, 28% neither agreed nor disagreed, 7% disagreed and 2% strongly disagreed.
Q 5: Can we use these sites to make changes in our daily lives?
Ans: Human nature needs change in life style with the passage of time; we humans get fed up with old things with the
passage of time, as someone anonymously said "life goes in the speed of thought". Therefore, social media and these sites
were the need of the time to save more time and be more productive. When asked whether social sites are making changes in
daily lives or not. 100% turn out came, 42.4% agreed and 31.3% strongly agreed, 17% neither agreed nor disagreed and
9.1% disagreed.
Therefore, we can say these social sites are making changes in daily lives.
Q 6: Can we use these sites to make professional relations?
Ans: The question was asked from the male students whether we use these sites to make professional relations. 44%
turnout agreed 16% strongly agreed and 28% neither agreed nor disagreed, 8% disagreed and 4% strongly disagreed.
Q 7: Are these sites wastage of precious time?
Ans: 33% students agreed that it‟s a time killer and the use of these sites can be a danger. 29.9% neither agreed nor
disagreed, 12 % were strongly agreed that it‟s a time killer while 15.5% disagreed and 9.3% strongly disagreed.
Q 8: Are these sites innovative style of traditional gathering?
Ans: With the shortage of time and managing things in a limited time frame, this has now become a basic need to keep
oneself updated through social network sites. After the student‟s turnout to the asked question, 44% of students agreed on the
statement that it‟s an innovative style of traditional gathering. 30.9% neither agreed nor disagreed, 15.5 % strongly agreed
while 9.3% disagreed with the statement above.
Q 9: Are you comfortable with using these sites?
Ans: This question was asked to know about their peace of mind, whether they are satisfied using these sites or just
addicted to these sites. 40.2% agreed with the statement, 34% strongly agreed, 17.5 neither agreed nor disagreed and 7.2%
disagreed, in addition to the statement 1% students strongly disagreed.
Q 10: How many hours approximately it took from you daily?
Ans: Addiction will bother again and again to repeat daily activities. They were asked how much time it takes from you
daily. A turnout of 27.1% answered 2 hours, 25% were 1 hour, 18.8% were 3 hours, 10.4% were 4 hours, 7.3% were 5 hours
and 11.5% were more than 5 hours. This question cleared the student's interest towards social network sites.
Q 11: Which is your favorite social networking site?
Ans: 58.2% students show their interest in twitter, 26.9% were Facebook users, and 14.9% YouTube users.
THE MALESTUDENTS (responses to the asked questions in the form of table)
Male student's model (1st phase of question)
Questions asked from
students
Education &
knowledge
Professional
development
Time passing
environment
Friendship / uploading pictures & other
entertaining things
What is the most important
thing for you in social network
sites or social media? 30.3% 10.1% 15.2% 44.4%
2nd
Phase of questions
Questions asked from students Strongly
Agreed
Agreed Neither Agreed Nor
Disagreed
Disagreed Strongly
Disagreed
Social network sites are attractive source of
advertising. 32% 48% 17% 2% 1%
Social network sites can be used to share
information and resources with others.
41% 50% 7% 2% 0%
Social network sites are used to exchange
Student`S Approach towards Social Network Sites
DOI: 10.9790/487X-171233439 www.iosrjournals.org 37 | Page
academic information. 18% 45% 28% 7% 2%
Social network sites can be used to follow the
changes occurring in our daily lives.
31.3% 42.4% 17.2% 9.1% 0%
Social network sites can be used to make
professional relations. 16% 44% 28% 8% 4%
Social network sites are wastage of time.
12.4% 33% 29.9% 15.5% 9.3%
Social network sites are new (innovative) way of
traditional gathering.
15.5% 44.3% 30.9% 9.3%
Social network sites kept my life easy and
comfortable. 34% 40.2% 17.5% 7.2% 1%
How many hours daily you are spending on
social network sites.
1hr
25%
2hrs
27.1%
3hrs
18.8%
4hrs
10.4%
More than
this11.5%
List your preferred social network sites ranking
from most visited to least.
Facebook
users
26.9%
Twitter
users
58.2%
YouTube
14.9%
The questions Below demonstrate few important variables that were added.
Q 1: What is the most important thing for you in the social network sites?
Ans: After getting to the result it was noted that the female students were using social networking sites mostly for
entertaining themselves and the percentage was 51%. Secondly the female students show interest for education and
knowledge which is 39%. Therefore, we concluded from this research that mostly the students are using these sites for
taking care of friendship and other entertainment purposes. 7% agreed that it can be used for professional development and
3% agreed a place where we can pass our time.
Q 2: Do you agree it`s a source of advertising?
Ans: Being a researcher we did not notice this before that social network sites can be used as a source of advertisement.
We have the best example of www.youtube.com and www.facebook.com these days. In (youtube.com) when you open a
video a 10 second commercial advertisement is played before your desired video. After 5 seconds you are allowed to skip
that advertisement or if you want to watch it`s completely up to you. Regarding the asked question their feedback for this
question whether the student are agreeing that it is a source of advertising, 37% students agreed, while 46% strongly agreed ,
4% neither agreed nor disagreed, 6% turnout disagreed and only 7% strongly disagreed. This shows that these sites can be
used as an advertising tool in the short future.
Q 3: Can we use these sites to share information and resources with others?
Ans: Social networking sites can be used to share information with others, 35% female students agreed with the
statement while 62% strongly agreed. 3% neither agreed nor disagreed.
Q 4: Can we use these sites for exchange of academic information?
Ans: It's difficult to keep away from social media or social networking sites these days, the students were asked whether
these sites can be used as exchange of academic information. 42% male students agreed upon this statement while 32%
strongly agreed, 23% neither agreed nor disagreed, 3% disagreed.
Q 5: Can we use these sites to make changes in daily lives?
Ans: Human nature needs change in life style with the passage of time; we humans get fed up with old things with the
passage of time, as someone anonymously said "life goes in the speed of thought". Therefore, social media and these sites
are the need of the time to save more time and be more productive. When asked whether social sites are making changes in
daily lives or not. 100% turn out came, 41% agreed and 54% strongly agreed, 5% neither agreed nor disagreed.
Therefore, we can say these social sites are making changes in daily lives.
Q 6: Can we use these sites to make professional relations?
Ans: This question was asked from female students whether we use these sites for making professional relations. 37%
turnout agreed, 32% strongly agreed and 28% neither agreed nor disagreed and 2% disagreed.
Q 7: Are these sites wastage of precious time?
Ans: 17.2% students agreed that it‟s a time killer and the use of these sites can be a danger.8.1% strongly agreed that it
kills time with no profit. 34.3% neither agreed nor disagreed, while 23.2% were disagreeing and 17.2% strongly disagreed.
Q 8: Are these sites an innovative style of traditional gathering?
Ans: With the shortage of time and managing things in a limited time frame, this has now become a basic need to keep
oneself updated through social network sites. After the student's turnout to the asked question, 57.6% of students agreed on
the statement that it‟s an innovative style of traditional gathering. 15.2% neither agreed nor disagreed, 25.3% strongly agreed
while 2% disagreed with the statement above.
Student`S Approach towards Social Network Sites
DOI: 10.9790/487X-171233439 www.iosrjournals.org 38 | Page
Q 9: Are you comfortable with using these sites?
Ans: This question was asked to know about their peace of mind, whether they are satisfied using these sites or just
addicted to these sites. 46.5% agreed with the statement 33.3% strongly agreed, 17.2% neither agreed nor disagreed and 3%
disagreed.
Q 10: How many hours approximately it took from you daily?
Ans: Addiction will bother again and again to repeat daily activities. They were asked how much time it takes from you
a daily. A turnout of 20.2% were answered 2 hours, 7.1% were 1 hour, 32.3% were 3 hours, 22.2% were 4 hours, 7.1% were
5 hours and 11.1% were more than 5 hours. This question cleared the student's interest towards social network sites.
Q 11: Which is your favorite social networking site?
Ans: 68.5% student's shows their interest using twitter, 19.6% were Facebook users, 7.6% YouTube and 4.3% were
linked Inn users.
THE FEMALE STUDENTS (responses to the asked questions in the form of table)
1st
phase of questions:
Question asked from
students
Education &
knowledge
Professional
development
Time passing
environment
Friendship / uploading pictures & other
entertaining things
What is the most important
thing for you in social
network sites or social
media?
39% 7% 3% 51%
2nd
Phase of asked questions
VI. Research Findings
The research aimed to know the interest about male and female student's prioritiesin using social network sites.
Different priorities were noticed after the collection of data. Mostly their priorities, point of view and interest were the same.
Minimal differences were noted..opinions varied between male‟s and female‟s pereceptions in terms of advertisments in
such SNRS.46% females strongly agreed while 32% male students strongly agreed. This could be attributed to the lack of
intrest among male students in online sales and promotions. female students in the other hand, showed their interests. that
means female students are of the opinion that this is the best source for the companies to advertise their products on these
sites, it might be that female students prefer online shopping and advertising because of social bounds. Similarly, one
question asked how much time you are spending on these social sites, the highest ratio is 3 hours and 32.3% responders were
female students while 18.8% male students are using 3hours per day. The most important thing which was founded in this
study the use of preferred social site, according to this research twitter is the most used social site 68.5% female students are
using twitter and 58.2% male students are using twitter. 33% of male students agreed that it‟s a killer of time while only
Question asked from students Strongly Agree Agree Neither Agree Nor
Disagree
Disagree Strongly Disagree
Social network sites are attractive source of
advertising. 46% 37% 4% 6% 7%
Social network sites can be used to
share information and resources with
others. 62% 35% 3% 0% 0%
Social network sites are used to
exchange academic information.
32% 42% 23% 3% 0%
Social network sites can be used to
follow the changes occurring in our
daily lives. 54% 41% 5% 0% 0%
Social network sites can be used to
make professional relations.
32% 37% 28% 3% 0%
Social network sites are wastage of
time. 8.1% 17.2% 34.3% 23.2% 17.2%
Social network sites are new
(innovative) way of traditional
gathering. 25.3% 57.6% 15.2% 2% 0%
Social network sites
kept my life easy and
comfortable. 33.3% 46.5% 17.2% 3% 0%
How many hours daily you are
spending on social network sites.
1hr
7.1%
2hrs
20.2%
3hrs
32.3%
4hrs
22.2%
More than this
11.1%
List your preferred social network sites
ranking from most visited to least.
Facebook
users
19.6%
Twitter
users
68.5%
YouTube
users
7.6%
Linked Inn
Users
4.3%
Student`S Approach towards Social Network Sites
DOI: 10.9790/487X-171233439 www.iosrjournals.org 39 | Page
17.2% female students agreed to the above statement. Short time and work load are a hurdle in managing things, the ideal
place to maintain social relations with friends, family members and others. Furthermore, 57.6% male students agreed that
it‟s an innovative way of traditional gathering while 44.3% female students agreed with the above statement.
VII. Impact of Social Networking
Positive Impact (As per local survey report)
The main positive impact is that students are becoming familiar with multi-cultural systems. They are interacting
with others. They are gaining knowledge by just one click and the world is in their access. They are familiar with the social
network sites and are free to share their daily life updates with others (class mates, colleagues whoever). There is no time
frame defined for doing such activities. According to student`s survey report they are sharing informative material with each
other. 62% female students strongly agreed that this source can be used to share information and resources with others.
Negative Impact On Students (As per local survey report)
As far as this report findings, the aouthers are convinced that there are positive and negative impacts on student's
life. From their responses in the questionnaires, this shows that students are using social network sites for 3 hours on avarage
on daily base, and sometimes more than that especially on the weekends and other holidays. This will have a negative impact
on their health. since thy will be hooked up for long number of houres without physical exersion. The second serious issue is
their eyes. The rays coming from the computer screen directly affects thier eyes.
References
[1]. P. Mustonen, Social Media: A New Way to Success? Turku: Turku School of Economic. 2009. info.tse.fi/julkaisut/kr/Kre1_2009.pdf (diaksespada 2
Mei 2010)
[2]. SitiEzaleila Mustafa, AzizahHamzah. 2011. Online Social Networking: A New Virtual Playground. Vol. 5 Issue 2, pV2-314
[3]. A. Feenberg& M. Bakardjieva, “Consumers or citizens? The online community debate”, A. Feenberg& D. Barney, Eds. Community in the digital age,
pp. 1-30, Maryland: Rowman& Littlefield Publishers,2003.
[4]. L.Q.L. Mew, “Online social networking: a task-person-technology fit perspective.” Ph.D. Theses School of Business, George Washington University,
2009.
[5]. S. Tom Tong, et al. “Too much of a good thing? The relationship between number of friends and interpersonal impressions on Facebook”, Journal of
Computer-Mediated Communication, 13(3), 2008, pp. 531–549. doi: 10.1111/j.1083-6101.2008.00409
[6]. D. M. Boyd & N. B. Ellison, (2007). “Social network sites: Definition, history, and scholarship.” Journal of Computer-Mediated Communication,
13(1). pp. 210-230, doi: 10.1111/j.1083- 6101.2007.00393.x
[7]. MySpace: Keystone, Colorado, Proceedings of the Thirteenth Americas Conference on Information Systems.
[8]. Hargittai, Eszter (2007) Who space? Difference among users and non-users of social networking sites: Online, Journal of Computer Mediated
Communication, Vol.13, issue.1. Retrieved from www.jcmc.indiana.edu on 27th September 2010.
[9]. Telwall, Mike and Helser, Laura (2007) Blog Search Engine: Online Information Review, Emerald Group Publishing Ltd. Vol.31
[10]. Brady, Kevin P., Holcomb, Lori B. and Smith, Bethany V. (2010) The Use of Alternative Use of Social Networking Sites in Higher Education
Settings: A Case Study of E-learning Benefits of Ning in Education: Journal of Interactive Online Learning, Vol.9, Number.2, www.ncolr.org/jiol/
[11]. Baldwin, T. T., Bedell, M. D. and Johnson, J. L. The social fabric of a team-based M.B.A. program: network effects on student satisfaction and
performance. Academy of Management Journal, 40(6): 1369-1397, 1997.
[12]. Sparrowe, R. T., Liden, R. C. and Kraimer, M. L. Social networks and the performance of individuals and groups. Academy of Management Journal,
44(2): 316-325, 2001.
[13]. Wasserman, S. and Faust, K. Social Network Analysis. 1994: Cambridge

More Related Content

What's hot

Social media agencies
Social media agenciesSocial media agencies
Social media agenciesCarole Irgang
 
John Breslin - Introduction / overview
John Breslin - Introduction / overviewJohn Breslin - Introduction / overview
John Breslin - Introduction / overviewDERIGalway
 
Preparing our students for Web 3.0 learning
Preparing our students for Web 3.0 learningPreparing our students for Web 3.0 learning
Preparing our students for Web 3.0 learningJudy O'Connell
 
1 digital community
1 digital community1 digital community
1 digital communitysharongray99
 
Social networking statistics
Social networking statisticsSocial networking statistics
Social networking statisticsRavi Bhasker
 
INTERNET SERVICES BY DEEPIKA CHETTRI
INTERNET SERVICES BY DEEPIKA CHETTRIINTERNET SERVICES BY DEEPIKA CHETTRI
INTERNET SERVICES BY DEEPIKA CHETTRIDeepika Chettri
 
The Future of Social Networks on the Internet: The Need for Semantics
The Future of Social Networks on the Internet: The Need for SemanticsThe Future of Social Networks on the Internet: The Need for Semantics
The Future of Social Networks on the Internet: The Need for SemanticsJohn Breslin
 
Social Networking in Academic Libraries: does it work?
Social Networking in Academic Libraries: does it work?Social Networking in Academic Libraries: does it work?
Social Networking in Academic Libraries: does it work?Pavlinka Kovatcheva
 
Enriching Scholarship keynote, 2007, University of Michigan
Enriching Scholarship keynote, 2007, University of MichiganEnriching Scholarship keynote, 2007, University of Michigan
Enriching Scholarship keynote, 2007, University of MichiganBryan Alexander
 
PresentationPeterMechant
PresentationPeterMechantPresentationPeterMechant
PresentationPeterMechantSerge Cornelus
 
Learning At Your Service Opener Opener 10
Learning At Your Service Opener Opener 10Learning At Your Service Opener Opener 10
Learning At Your Service Opener Opener 10guest770c70
 
Digital Democracy & VozMob Presentation
Digital Democracy & VozMob PresentationDigital Democracy & VozMob Presentation
Digital Democracy & VozMob PresentationDigital Democracy
 
A Social Web, A Social World
A Social Web, A Social WorldA Social Web, A Social World
A Social Web, A Social WorldDavid Smith
 

What's hot (19)

Social media agencies
Social media agenciesSocial media agencies
Social media agencies
 
John Breslin - Introduction / overview
John Breslin - Introduction / overviewJohn Breslin - Introduction / overview
John Breslin - Introduction / overview
 
Preparing our students for Web 3.0 learning
Preparing our students for Web 3.0 learningPreparing our students for Web 3.0 learning
Preparing our students for Web 3.0 learning
 
1 digital community
1 digital community1 digital community
1 digital community
 
Social networking statistics
Social networking statisticsSocial networking statistics
Social networking statistics
 
INTERNET SERVICES BY DEEPIKA CHETTRI
INTERNET SERVICES BY DEEPIKA CHETTRIINTERNET SERVICES BY DEEPIKA CHETTRI
INTERNET SERVICES BY DEEPIKA CHETTRI
 
B e
B eB e
B e
 
Social network
Social networkSocial network
Social network
 
The Future of Social Networks on the Internet: The Need for Semantics
The Future of Social Networks on the Internet: The Need for SemanticsThe Future of Social Networks on the Internet: The Need for Semantics
The Future of Social Networks on the Internet: The Need for Semantics
 
Web 2
Web 2Web 2
Web 2
 
Social Networking in Academic Libraries: does it work?
Social Networking in Academic Libraries: does it work?Social Networking in Academic Libraries: does it work?
Social Networking in Academic Libraries: does it work?
 
Enriching Scholarship keynote, 2007, University of Michigan
Enriching Scholarship keynote, 2007, University of MichiganEnriching Scholarship keynote, 2007, University of Michigan
Enriching Scholarship keynote, 2007, University of Michigan
 
Social networking with web 2
Social networking with web 2Social networking with web 2
Social networking with web 2
 
PresentationPeterMechant
PresentationPeterMechantPresentationPeterMechant
PresentationPeterMechant
 
What's in Your Horizon? (2007)
What's in Your Horizon? (2007)What's in Your Horizon? (2007)
What's in Your Horizon? (2007)
 
Digital Literacy
Digital LiteracyDigital Literacy
Digital Literacy
 
Learning At Your Service Opener Opener 10
Learning At Your Service Opener Opener 10Learning At Your Service Opener Opener 10
Learning At Your Service Opener Opener 10
 
Digital Democracy & VozMob Presentation
Digital Democracy & VozMob PresentationDigital Democracy & VozMob Presentation
Digital Democracy & VozMob Presentation
 
A Social Web, A Social World
A Social Web, A Social WorldA Social Web, A Social World
A Social Web, A Social World
 

Viewers also liked

Improving Students’ Achievement of Social Science By Using Jigsaw Cooperative...
Improving Students’ Achievement of Social Science By Using Jigsaw Cooperative...Improving Students’ Achievement of Social Science By Using Jigsaw Cooperative...
Improving Students’ Achievement of Social Science By Using Jigsaw Cooperative...iosrjce
 
Consumers’ Behaviour on Sony Xperia: A Case Study on Bangladesh
Consumers’ Behaviour on Sony Xperia: A Case Study on BangladeshConsumers’ Behaviour on Sony Xperia: A Case Study on Bangladesh
Consumers’ Behaviour on Sony Xperia: A Case Study on Bangladeshiosrjce
 
Litd 2600 winter 2010 newsletter3
Litd 2600 winter 2010 newsletter3Litd 2600 winter 2010 newsletter3
Litd 2600 winter 2010 newsletter3limetech
 
Hemcoat limeplastermethodsheet
Hemcoat limeplastermethodsheetHemcoat limeplastermethodsheet
Hemcoat limeplastermethodsheetlimetech
 
THE SMART WASTE BIN. pp
THE SMART WASTE BIN. ppTHE SMART WASTE BIN. pp
THE SMART WASTE BIN. ppEgor Borushko
 
Introductions to smartbins
Introductions to smartbinsIntroductions to smartbins
Introductions to smartbinsArijit Mitra
 
Architectural technologist & cad technician portfolio
Architectural technologist & cad technician portfolioArchitectural technologist & cad technician portfolio
Architectural technologist & cad technician portfolioAdrian Navarro
 
Building Digital Transaction Systems in the new Banking World
Building Digital Transaction Systems in the new Banking WorldBuilding Digital Transaction Systems in the new Banking World
Building Digital Transaction Systems in the new Banking WorldRamit Surana
 
An Examination of Effectuation Dimension as Financing Practice of Small and M...
An Examination of Effectuation Dimension as Financing Practice of Small and M...An Examination of Effectuation Dimension as Financing Practice of Small and M...
An Examination of Effectuation Dimension as Financing Practice of Small and M...iosrjce
 

Viewers also liked (10)

Improving Students’ Achievement of Social Science By Using Jigsaw Cooperative...
Improving Students’ Achievement of Social Science By Using Jigsaw Cooperative...Improving Students’ Achievement of Social Science By Using Jigsaw Cooperative...
Improving Students’ Achievement of Social Science By Using Jigsaw Cooperative...
 
Consumers’ Behaviour on Sony Xperia: A Case Study on Bangladesh
Consumers’ Behaviour on Sony Xperia: A Case Study on BangladeshConsumers’ Behaviour on Sony Xperia: A Case Study on Bangladesh
Consumers’ Behaviour on Sony Xperia: A Case Study on Bangladesh
 
Litd 2600 winter 2010 newsletter3
Litd 2600 winter 2010 newsletter3Litd 2600 winter 2010 newsletter3
Litd 2600 winter 2010 newsletter3
 
Act 1 unidad 2 uzv
Act 1 unidad 2 uzvAct 1 unidad 2 uzv
Act 1 unidad 2 uzv
 
Hemcoat limeplastermethodsheet
Hemcoat limeplastermethodsheetHemcoat limeplastermethodsheet
Hemcoat limeplastermethodsheet
 
THE SMART WASTE BIN. pp
THE SMART WASTE BIN. ppTHE SMART WASTE BIN. pp
THE SMART WASTE BIN. pp
 
Introductions to smartbins
Introductions to smartbinsIntroductions to smartbins
Introductions to smartbins
 
Architectural technologist & cad technician portfolio
Architectural technologist & cad technician portfolioArchitectural technologist & cad technician portfolio
Architectural technologist & cad technician portfolio
 
Building Digital Transaction Systems in the new Banking World
Building Digital Transaction Systems in the new Banking WorldBuilding Digital Transaction Systems in the new Banking World
Building Digital Transaction Systems in the new Banking World
 
An Examination of Effectuation Dimension as Financing Practice of Small and M...
An Examination of Effectuation Dimension as Financing Practice of Small and M...An Examination of Effectuation Dimension as Financing Practice of Small and M...
An Examination of Effectuation Dimension as Financing Practice of Small and M...
 

Similar to Student`S Approach towards Social Network Sites

Social Networking Project (website) full documentation
Social Networking Project (website) full documentation Social Networking Project (website) full documentation
Social Networking Project (website) full documentation Tenzin Tendar
 
A review for the online social networks literature
A review for the online social networks literatureA review for the online social networks literature
A review for the online social networks literatureAlexander Decker
 
A review for the online social networks literature
A review for the online social networks literatureA review for the online social networks literature
A review for the online social networks literatureAlexander Decker
 
Social Web
Social WebSocial Web
Social WebPooBooKy
 
the evolution of the social media by a uni student
the evolution of the social media by a uni studentthe evolution of the social media by a uni student
the evolution of the social media by a uni studentbiyojol416
 
Cfadw Presentation
Cfadw PresentationCfadw Presentation
Cfadw Presentationguest09025b
 
SEMANTIC WEB APPROACH TOWARDS INTEROPERABILITY AND PRIVACY ISSUES IN SOCIAL N...
SEMANTIC WEB APPROACH TOWARDS INTEROPERABILITY AND PRIVACY ISSUES IN SOCIAL N...SEMANTIC WEB APPROACH TOWARDS INTEROPERABILITY AND PRIVACY ISSUES IN SOCIAL N...
SEMANTIC WEB APPROACH TOWARDS INTEROPERABILITY AND PRIVACY ISSUES IN SOCIAL N...ijwscjournal
 
The history of social networking, by gordon goble
The history of social networking, by gordon gobleThe history of social networking, by gordon goble
The history of social networking, by gordon gobleLauraBecker01
 
history of social networks
history of social networkshistory of social networks
history of social networkspaola petru
 
social networking ppt by Nikita Bansode.pptx
social networking ppt by Nikita Bansode.pptxsocial networking ppt by Nikita Bansode.pptx
social networking ppt by Nikita Bansode.pptxNikki150019
 
Cfadw presentation
Cfadw presentationCfadw presentation
Cfadw presentationguestf8d4d6f
 
Online social networking
Online social networkingOnline social networking
Online social networkingGurudutt Reddy
 
Social media impact_digital
Social media impact_digitalSocial media impact_digital
Social media impact_digitalCarlos Herreros
 

Similar to Student`S Approach towards Social Network Sites (20)

2_Doc5_2.pdf
2_Doc5_2.pdf2_Doc5_2.pdf
2_Doc5_2.pdf
 
Social Networking Project (website) full documentation
Social Networking Project (website) full documentation Social Networking Project (website) full documentation
Social Networking Project (website) full documentation
 
A review for the online social networks literature
A review for the online social networks literatureA review for the online social networks literature
A review for the online social networks literature
 
A review for the online social networks literature
A review for the online social networks literatureA review for the online social networks literature
A review for the online social networks literature
 
Social Web
Social WebSocial Web
Social Web
 
Social Media
Social Media Social Media
Social Media
 
the evolution of the social media by a uni student
the evolution of the social media by a uni studentthe evolution of the social media by a uni student
the evolution of the social media by a uni student
 
social media.pdf
social media.pdfsocial media.pdf
social media.pdf
 
Cfadw Presentation
Cfadw PresentationCfadw Presentation
Cfadw Presentation
 
Social media
Social mediaSocial media
Social media
 
SEMANTIC WEB APPROACH TOWARDS INTEROPERABILITY AND PRIVACY ISSUES IN SOCIAL N...
SEMANTIC WEB APPROACH TOWARDS INTEROPERABILITY AND PRIVACY ISSUES IN SOCIAL N...SEMANTIC WEB APPROACH TOWARDS INTEROPERABILITY AND PRIVACY ISSUES IN SOCIAL N...
SEMANTIC WEB APPROACH TOWARDS INTEROPERABILITY AND PRIVACY ISSUES IN SOCIAL N...
 
Sns1
Sns1Sns1
Sns1
 
The history of social networking, by gordon goble
The history of social networking, by gordon gobleThe history of social networking, by gordon goble
The history of social networking, by gordon goble
 
history of social networks
history of social networkshistory of social networks
history of social networks
 
History of Social media
  History of Social media  History of Social media
History of Social media
 
Social Networking
Social Networking Social Networking
Social Networking
 
social networking ppt by Nikita Bansode.pptx
social networking ppt by Nikita Bansode.pptxsocial networking ppt by Nikita Bansode.pptx
social networking ppt by Nikita Bansode.pptx
 
Cfadw presentation
Cfadw presentationCfadw presentation
Cfadw presentation
 
Online social networking
Online social networkingOnline social networking
Online social networking
 
Social media impact_digital
Social media impact_digitalSocial media impact_digital
Social media impact_digital
 

More from iosrjce

Does Goods and Services Tax (GST) Leads to Indian Economic Development?
Does Goods and Services Tax (GST) Leads to Indian Economic Development?Does Goods and Services Tax (GST) Leads to Indian Economic Development?
Does Goods and Services Tax (GST) Leads to Indian Economic Development?iosrjce
 
Childhood Factors that influence success in later life
Childhood Factors that influence success in later lifeChildhood Factors that influence success in later life
Childhood Factors that influence success in later lifeiosrjce
 
Emotional Intelligence and Work Performance Relationship: A Study on Sales Pe...
Emotional Intelligence and Work Performance Relationship: A Study on Sales Pe...Emotional Intelligence and Work Performance Relationship: A Study on Sales Pe...
Emotional Intelligence and Work Performance Relationship: A Study on Sales Pe...iosrjce
 
Customer’s Acceptance of Internet Banking in Dubai
Customer’s Acceptance of Internet Banking in DubaiCustomer’s Acceptance of Internet Banking in Dubai
Customer’s Acceptance of Internet Banking in Dubaiiosrjce
 
A Study of Employee Satisfaction relating to Job Security & Working Hours amo...
A Study of Employee Satisfaction relating to Job Security & Working Hours amo...A Study of Employee Satisfaction relating to Job Security & Working Hours amo...
A Study of Employee Satisfaction relating to Job Security & Working Hours amo...iosrjce
 
Consumer Perspectives on Brand Preference: A Choice Based Model Approach
Consumer Perspectives on Brand Preference: A Choice Based Model ApproachConsumer Perspectives on Brand Preference: A Choice Based Model Approach
Consumer Perspectives on Brand Preference: A Choice Based Model Approachiosrjce
 
Broadcast Management in Nigeria: The systems approach as an imperative
Broadcast Management in Nigeria: The systems approach as an imperativeBroadcast Management in Nigeria: The systems approach as an imperative
Broadcast Management in Nigeria: The systems approach as an imperativeiosrjce
 
A Study on Retailer’s Perception on Soya Products with Special Reference to T...
A Study on Retailer’s Perception on Soya Products with Special Reference to T...A Study on Retailer’s Perception on Soya Products with Special Reference to T...
A Study on Retailer’s Perception on Soya Products with Special Reference to T...iosrjce
 
A Study Factors Influence on Organisation Citizenship Behaviour in Corporate ...
A Study Factors Influence on Organisation Citizenship Behaviour in Corporate ...A Study Factors Influence on Organisation Citizenship Behaviour in Corporate ...
A Study Factors Influence on Organisation Citizenship Behaviour in Corporate ...iosrjce
 
Design of a Balanced Scorecard on Nonprofit Organizations (Study on Yayasan P...
Design of a Balanced Scorecard on Nonprofit Organizations (Study on Yayasan P...Design of a Balanced Scorecard on Nonprofit Organizations (Study on Yayasan P...
Design of a Balanced Scorecard on Nonprofit Organizations (Study on Yayasan P...iosrjce
 
Public Sector Reforms and Outsourcing Services in Nigeria: An Empirical Evalu...
Public Sector Reforms and Outsourcing Services in Nigeria: An Empirical Evalu...Public Sector Reforms and Outsourcing Services in Nigeria: An Empirical Evalu...
Public Sector Reforms and Outsourcing Services in Nigeria: An Empirical Evalu...iosrjce
 
Media Innovations and its Impact on Brand awareness & Consideration
Media Innovations and its Impact on Brand awareness & ConsiderationMedia Innovations and its Impact on Brand awareness & Consideration
Media Innovations and its Impact on Brand awareness & Considerationiosrjce
 
Customer experience in supermarkets and hypermarkets – A comparative study
Customer experience in supermarkets and hypermarkets – A comparative studyCustomer experience in supermarkets and hypermarkets – A comparative study
Customer experience in supermarkets and hypermarkets – A comparative studyiosrjce
 
Social Media and Small Businesses: A Combinational Strategic Approach under t...
Social Media and Small Businesses: A Combinational Strategic Approach under t...Social Media and Small Businesses: A Combinational Strategic Approach under t...
Social Media and Small Businesses: A Combinational Strategic Approach under t...iosrjce
 
Secretarial Performance and the Gender Question (A Study of Selected Tertiary...
Secretarial Performance and the Gender Question (A Study of Selected Tertiary...Secretarial Performance and the Gender Question (A Study of Selected Tertiary...
Secretarial Performance and the Gender Question (A Study of Selected Tertiary...iosrjce
 
Implementation of Quality Management principles at Zimbabwe Open University (...
Implementation of Quality Management principles at Zimbabwe Open University (...Implementation of Quality Management principles at Zimbabwe Open University (...
Implementation of Quality Management principles at Zimbabwe Open University (...iosrjce
 
Organizational Conflicts Management In Selected Organizaions In Lagos State, ...
Organizational Conflicts Management In Selected Organizaions In Lagos State, ...Organizational Conflicts Management In Selected Organizaions In Lagos State, ...
Organizational Conflicts Management In Selected Organizaions In Lagos State, ...iosrjce
 
Impact of education on innovation performance: evidence from Azerbaijan const...
Impact of education on innovation performance: evidence from Azerbaijan const...Impact of education on innovation performance: evidence from Azerbaijan const...
Impact of education on innovation performance: evidence from Azerbaijan const...iosrjce
 
Performance Assessment of Agricultural Research Organisation Priority Setting...
Performance Assessment of Agricultural Research Organisation Priority Setting...Performance Assessment of Agricultural Research Organisation Priority Setting...
Performance Assessment of Agricultural Research Organisation Priority Setting...iosrjce
 
Mediating Role of Training on the relationship between MicroFinance Factors a...
Mediating Role of Training on the relationship between MicroFinance Factors a...Mediating Role of Training on the relationship between MicroFinance Factors a...
Mediating Role of Training on the relationship between MicroFinance Factors a...iosrjce
 

More from iosrjce (20)

Does Goods and Services Tax (GST) Leads to Indian Economic Development?
Does Goods and Services Tax (GST) Leads to Indian Economic Development?Does Goods and Services Tax (GST) Leads to Indian Economic Development?
Does Goods and Services Tax (GST) Leads to Indian Economic Development?
 
Childhood Factors that influence success in later life
Childhood Factors that influence success in later lifeChildhood Factors that influence success in later life
Childhood Factors that influence success in later life
 
Emotional Intelligence and Work Performance Relationship: A Study on Sales Pe...
Emotional Intelligence and Work Performance Relationship: A Study on Sales Pe...Emotional Intelligence and Work Performance Relationship: A Study on Sales Pe...
Emotional Intelligence and Work Performance Relationship: A Study on Sales Pe...
 
Customer’s Acceptance of Internet Banking in Dubai
Customer’s Acceptance of Internet Banking in DubaiCustomer’s Acceptance of Internet Banking in Dubai
Customer’s Acceptance of Internet Banking in Dubai
 
A Study of Employee Satisfaction relating to Job Security & Working Hours amo...
A Study of Employee Satisfaction relating to Job Security & Working Hours amo...A Study of Employee Satisfaction relating to Job Security & Working Hours amo...
A Study of Employee Satisfaction relating to Job Security & Working Hours amo...
 
Consumer Perspectives on Brand Preference: A Choice Based Model Approach
Consumer Perspectives on Brand Preference: A Choice Based Model ApproachConsumer Perspectives on Brand Preference: A Choice Based Model Approach
Consumer Perspectives on Brand Preference: A Choice Based Model Approach
 
Broadcast Management in Nigeria: The systems approach as an imperative
Broadcast Management in Nigeria: The systems approach as an imperativeBroadcast Management in Nigeria: The systems approach as an imperative
Broadcast Management in Nigeria: The systems approach as an imperative
 
A Study on Retailer’s Perception on Soya Products with Special Reference to T...
A Study on Retailer’s Perception on Soya Products with Special Reference to T...A Study on Retailer’s Perception on Soya Products with Special Reference to T...
A Study on Retailer’s Perception on Soya Products with Special Reference to T...
 
A Study Factors Influence on Organisation Citizenship Behaviour in Corporate ...
A Study Factors Influence on Organisation Citizenship Behaviour in Corporate ...A Study Factors Influence on Organisation Citizenship Behaviour in Corporate ...
A Study Factors Influence on Organisation Citizenship Behaviour in Corporate ...
 
Design of a Balanced Scorecard on Nonprofit Organizations (Study on Yayasan P...
Design of a Balanced Scorecard on Nonprofit Organizations (Study on Yayasan P...Design of a Balanced Scorecard on Nonprofit Organizations (Study on Yayasan P...
Design of a Balanced Scorecard on Nonprofit Organizations (Study on Yayasan P...
 
Public Sector Reforms and Outsourcing Services in Nigeria: An Empirical Evalu...
Public Sector Reforms and Outsourcing Services in Nigeria: An Empirical Evalu...Public Sector Reforms and Outsourcing Services in Nigeria: An Empirical Evalu...
Public Sector Reforms and Outsourcing Services in Nigeria: An Empirical Evalu...
 
Media Innovations and its Impact on Brand awareness & Consideration
Media Innovations and its Impact on Brand awareness & ConsiderationMedia Innovations and its Impact on Brand awareness & Consideration
Media Innovations and its Impact on Brand awareness & Consideration
 
Customer experience in supermarkets and hypermarkets – A comparative study
Customer experience in supermarkets and hypermarkets – A comparative studyCustomer experience in supermarkets and hypermarkets – A comparative study
Customer experience in supermarkets and hypermarkets – A comparative study
 
Social Media and Small Businesses: A Combinational Strategic Approach under t...
Social Media and Small Businesses: A Combinational Strategic Approach under t...Social Media and Small Businesses: A Combinational Strategic Approach under t...
Social Media and Small Businesses: A Combinational Strategic Approach under t...
 
Secretarial Performance and the Gender Question (A Study of Selected Tertiary...
Secretarial Performance and the Gender Question (A Study of Selected Tertiary...Secretarial Performance and the Gender Question (A Study of Selected Tertiary...
Secretarial Performance and the Gender Question (A Study of Selected Tertiary...
 
Implementation of Quality Management principles at Zimbabwe Open University (...
Implementation of Quality Management principles at Zimbabwe Open University (...Implementation of Quality Management principles at Zimbabwe Open University (...
Implementation of Quality Management principles at Zimbabwe Open University (...
 
Organizational Conflicts Management In Selected Organizaions In Lagos State, ...
Organizational Conflicts Management In Selected Organizaions In Lagos State, ...Organizational Conflicts Management In Selected Organizaions In Lagos State, ...
Organizational Conflicts Management In Selected Organizaions In Lagos State, ...
 
Impact of education on innovation performance: evidence from Azerbaijan const...
Impact of education on innovation performance: evidence from Azerbaijan const...Impact of education on innovation performance: evidence from Azerbaijan const...
Impact of education on innovation performance: evidence from Azerbaijan const...
 
Performance Assessment of Agricultural Research Organisation Priority Setting...
Performance Assessment of Agricultural Research Organisation Priority Setting...Performance Assessment of Agricultural Research Organisation Priority Setting...
Performance Assessment of Agricultural Research Organisation Priority Setting...
 
Mediating Role of Training on the relationship between MicroFinance Factors a...
Mediating Role of Training on the relationship between MicroFinance Factors a...Mediating Role of Training on the relationship between MicroFinance Factors a...
Mediating Role of Training on the relationship between MicroFinance Factors a...
 

Recently uploaded

Navigating Tax Season with Confidence Streamlines CPA Firms
Navigating Tax Season with Confidence Streamlines CPA FirmsNavigating Tax Season with Confidence Streamlines CPA Firms
Navigating Tax Season with Confidence Streamlines CPA FirmsYourLegal Accounting
 
What are the differences between an international company, a global company, ...
What are the differences between an international company, a global company, ...What are the differences between an international company, a global company, ...
What are the differences between an international company, a global company, ...AbhishekSharma823325
 
Elevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO ServicesElevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO ServicesHaseebBashir5
 
obat aborsi jakarta wa 081336238223 jual obat aborsi cytotec asli di jakarta9...
obat aborsi jakarta wa 081336238223 jual obat aborsi cytotec asli di jakarta9...obat aborsi jakarta wa 081336238223 jual obat aborsi cytotec asli di jakarta9...
obat aborsi jakarta wa 081336238223 jual obat aborsi cytotec asli di jakarta9...yulianti213969
 
The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdf
The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdfThe Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdf
The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdfbelieveminhh
 
A BUSINESS PROPOSAL FOR SLAUGHTER HOUSE WASTE MANAGEMENT IN MYSORE MUNICIPAL ...
A BUSINESS PROPOSAL FOR SLAUGHTER HOUSE WASTE MANAGEMENT IN MYSORE MUNICIPAL ...A BUSINESS PROPOSAL FOR SLAUGHTER HOUSE WASTE MANAGEMENT IN MYSORE MUNICIPAL ...
A BUSINESS PROPOSAL FOR SLAUGHTER HOUSE WASTE MANAGEMENT IN MYSORE MUNICIPAL ...prakheeshc
 
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptxThompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptxtmthompson1
 
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptxGoal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptxNetapsFoundationAdmi
 
Presentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelledPresentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelledCaitlinCummins3
 
How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...
How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...
How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...YourLegal Accounting
 
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...ssuserf63bd7
 
Sex service available my WhatsApp number 7374088497
Sex service available my WhatsApp number 7374088497Sex service available my WhatsApp number 7374088497
Sex service available my WhatsApp number 7374088497dipikakk482
 
First Time Home Buyer's Guide - KM Realty Group LLC
First Time Home Buyer's Guide - KM Realty Group LLCFirst Time Home Buyer's Guide - KM Realty Group LLC
First Time Home Buyer's Guide - KM Realty Group LLCTammy Jackson
 
hyundai capital 2023 consolidated financial statements
hyundai capital 2023 consolidated financial statementshyundai capital 2023 consolidated financial statements
hyundai capital 2023 consolidated financial statementsirhcs
 
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjw
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjwSCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjw
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjwadimosmejiaslendon
 
HAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsHAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsRajesh Gupta
 
Pitch Deck Teardown: Goodcarbon's $5.5m Seed deck
Pitch Deck Teardown: Goodcarbon's $5.5m Seed deckPitch Deck Teardown: Goodcarbon's $5.5m Seed deck
Pitch Deck Teardown: Goodcarbon's $5.5m Seed deckHajeJanKamps
 
Mastering The Art Of 'Closing The Sale'.
Mastering The Art Of 'Closing The Sale'.Mastering The Art Of 'Closing The Sale'.
Mastering The Art Of 'Closing The Sale'.SNSW group8
 
Moradia Isolada com Logradouro; Detached house with patio in Penacova
Moradia Isolada com Logradouro; Detached house with patio in PenacovaMoradia Isolada com Logradouro; Detached house with patio in Penacova
Moradia Isolada com Logradouro; Detached house with patio in Penacovaimostorept
 

Recently uploaded (20)

Navigating Tax Season with Confidence Streamlines CPA Firms
Navigating Tax Season with Confidence Streamlines CPA FirmsNavigating Tax Season with Confidence Streamlines CPA Firms
Navigating Tax Season with Confidence Streamlines CPA Firms
 
What are the differences between an international company, a global company, ...
What are the differences between an international company, a global company, ...What are the differences between an international company, a global company, ...
What are the differences between an international company, a global company, ...
 
Elevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO ServicesElevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO Services
 
obat aborsi jakarta wa 081336238223 jual obat aborsi cytotec asli di jakarta9...
obat aborsi jakarta wa 081336238223 jual obat aborsi cytotec asli di jakarta9...obat aborsi jakarta wa 081336238223 jual obat aborsi cytotec asli di jakarta9...
obat aborsi jakarta wa 081336238223 jual obat aborsi cytotec asli di jakarta9...
 
The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdf
The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdfThe Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdf
The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdf
 
A BUSINESS PROPOSAL FOR SLAUGHTER HOUSE WASTE MANAGEMENT IN MYSORE MUNICIPAL ...
A BUSINESS PROPOSAL FOR SLAUGHTER HOUSE WASTE MANAGEMENT IN MYSORE MUNICIPAL ...A BUSINESS PROPOSAL FOR SLAUGHTER HOUSE WASTE MANAGEMENT IN MYSORE MUNICIPAL ...
A BUSINESS PROPOSAL FOR SLAUGHTER HOUSE WASTE MANAGEMENT IN MYSORE MUNICIPAL ...
 
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptxThompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
 
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptxGoal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
 
Presentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelledPresentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelled
 
How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...
How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...
How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...
 
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
 
Home Furnishings Ecommerce Platform Short Pitch 2024
Home Furnishings Ecommerce Platform Short Pitch 2024Home Furnishings Ecommerce Platform Short Pitch 2024
Home Furnishings Ecommerce Platform Short Pitch 2024
 
Sex service available my WhatsApp number 7374088497
Sex service available my WhatsApp number 7374088497Sex service available my WhatsApp number 7374088497
Sex service available my WhatsApp number 7374088497
 
First Time Home Buyer's Guide - KM Realty Group LLC
First Time Home Buyer's Guide - KM Realty Group LLCFirst Time Home Buyer's Guide - KM Realty Group LLC
First Time Home Buyer's Guide - KM Realty Group LLC
 
hyundai capital 2023 consolidated financial statements
hyundai capital 2023 consolidated financial statementshyundai capital 2023 consolidated financial statements
hyundai capital 2023 consolidated financial statements
 
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjw
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjwSCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjw
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjw
 
HAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsHAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future Prospects
 
Pitch Deck Teardown: Goodcarbon's $5.5m Seed deck
Pitch Deck Teardown: Goodcarbon's $5.5m Seed deckPitch Deck Teardown: Goodcarbon's $5.5m Seed deck
Pitch Deck Teardown: Goodcarbon's $5.5m Seed deck
 
Mastering The Art Of 'Closing The Sale'.
Mastering The Art Of 'Closing The Sale'.Mastering The Art Of 'Closing The Sale'.
Mastering The Art Of 'Closing The Sale'.
 
Moradia Isolada com Logradouro; Detached house with patio in Penacova
Moradia Isolada com Logradouro; Detached house with patio in PenacovaMoradia Isolada com Logradouro; Detached house with patio in Penacova
Moradia Isolada com Logradouro; Detached house with patio in Penacova
 

Student`S Approach towards Social Network Sites

  • 1. IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 17, Issue 12 .Ver. III (Dec. 2015), PP 34-39 www.iosrjournals.org DOI: 10.9790/487X-171233439 www.iosrjournals.org 34 | Page Student`S Approach towards Social Network Sites 1) Abdullah Mohammed AlDarrab, 2) Reem Ahmed Alshehri,3) Khaloud Nasser Alsaid, 4) Haseebullah Abdul Naeem Department of Marketing, College of Business Administration , King Saud University, Riyadh, Saudi Arabia. P.O BOX : 71115, Riyadh 11587. Abstract: The aim of this study is to determine theusage purpos of social network sites with an attention on the conceivable differences between male and female students. These day, social network sites are the most popular and widely used around the globe. The study group consisted of 100 male and 100 female undergraduate students. analysis of the results showed that mostly the student’s nature and priorities are the same when using social network sites. Keywords: Students, Social networks sites, usage priorities. I. Introduction Social Network sites have now taken place where different people meet with similar interests meet, express opinions and interact. It has been used as a tool and valuable platform for people to connect with each other, (SitiEzaleila Mustafa, AzizahHamzah). Now the technology advancements changed from Web 1.0 to Web 2.0, this is changing and growing very dramatically. According to O'Reilley, Web 2.0 refers to the second generation of web development and is often associated with social media applications. The important feature of this media is the development of software that enabled mass participation in social and collective activities (Mustonen, 2009). Web 2.0 helps the user to overcome the technical obstacles, and making it a user friendly medium. One can easily consume (read, listen, watch, download, search, and buy), create (personalize, aggregate, and contribute), share (publish, upload), facilitate (tag, recommend) and communicate (send messages, post comments, rate, and chat) online. (SitiEzaleila Mustafa, AzizahHamzah). The new media technology evolved to meet the technical requirements for creating an effective online social network, namely (i) bounding: to form an online group meeting, (ii) tracking: the list of community involvement in discussions, (iii) archiving: to maintain records for easy discussion, and (iv) warranting: ensuring the identity of the participants (Feenberg&Bakardjieva, 2003). Cyberspace now became a new playground and online interaction where people can get together and form groups based on their interests with the use of social networking and virtual world sites. Millions are logging in, joining up, and participating. It became more fun, interactive, and “live” with elements of video, audio, and digital animation offered by this new media (SitiEzaleila Mustafa, AzizahHamzah). Social network sites are applications that enable users to connect by creating personal information profiles, inviting friends and colleagues to have access to profiles, sending e-mails, and instant messages between each other. These personal profiles can include any type of information, such as photos, videos, audio files, and blogs. According to Wikipedia, the largest social network sites are U.S.-based Facebook (initially founded by Mark Zuckerberg to stay in touch with his fellow students from Harvard University) and MySpace (with 1,500 employees and more than 250 million registered users). Social network sites are of such high popularity, specifically among younger Internetusers, that the term „„Facebook addict‟‟ has been included in the Urban Dictionary, a collaborative project focused on developing a slang dictionary for the English language. II. Origin And Development The concept of virtual communities dates back to the early days of computer networks, only some years after the advent of internet, social network has met public and commercial success. Computer network was initially envisioned in the early days as a military-centric command and control scheme. But as it eexpanded, beyond just privileged few hubs and nodes, so too did the idea that connecting computers might also make a great forum for discussing mutual topics of interest, and perhaps, even meeting or renewing acquaintance with other people. III. Current Background Of Virtual Communities A. The Initial Era: In the 1970s, efforts to support social networks via computer-mediated communication (CMC) were made in many online services, including Usenet, ARPANET, LISTSERV and Bulletin Board Services (BBS). These online meeting places were effectively &independently producing hunks of codes that allowed users to communicate with a central system where they could download files or games and post messages to other users. There were also many other avenues for social interaction, with prototypical features of SNS, such as America Online, Prodigy andCompuServe. Though the technology of the time restricted the flexibility of these systems, and the end-user‟s experience, to text-only exchange of data that crawled along at glacial speed, these services continued to gain popularity throughout the 80„s and the 90„s, when the internet boomed dramatically. B. Beyond initial era: The two inventions that boosted up the internet were the creation of hypertext in 1990, a system that links together electronic documents, including texts and graphics, which resulted in the establishment of the World Wide Web (WWW), and the invention of web browsers in 1993. The first phase of web represents the Web 1.0, which according to Tim Barners-Lee
  • 2. Student`S Approach towards Social Network Sites DOI: 10.9790/487X-171233439 www.iosrjournals.org 35 | Page could be considered the “read-only” web. Early social networking on the World Wide Web was estableshedas generalized online communities such as Theglobe.com (1994), Geocities (1994) and Tripod.com (1995). Many of these early communities focused on bringing people together.chat rooms were the source of connection among users. These rooms facilitatedsharing personal information and ideas via personal web pages by providing easy-to-use publishing tools and free or inexpensive web space. Some communities, Classmates.com (1995) ,took a different approach by connecting people via e-mail addresses. Classmates.com is a social media website created by Randy Conrad. The site helps members to find, connect and keep in touch with friends and colleagues. Unfortionatly, the users could not create profiles or lists of friends until years later. In the late 1990s, user profiles became a central feature of SNSs, allowing users to compile lists of “friends” and search for other users with mutual interests. According to the earlier discussed definition, the first recognizable SNS was the SixDegrees.com in 1997. SixDegrees.com allowed users to create profiles, friend‟s lists and explore these lists. SixDegrees.com was named after the six degrees of separation concept, i.e.; no person is separated by more than six degrees from the other. The founders worked hard on the concept by encouraging users to bring more people into the field. Sadly, this ultimately became frustrating for many. This website slowly de-evolved into a loose association of computer users. Furthermore, Numurouse complaintsaraised due to spam-filled membership drives. C. the horrizon: In the beginning of the 21st century, the technological refinements brought a new version of web, Web 2.0, which helped the boom of internet and social networks. Terry Flew, in his 3rd Edition of New Media, described the differences between Web 1.0 and Web 2.0: “...Move from personal website to blogs and blog site aggregation, from publishing to participation, from web content as the outcome of large up-front investment to an ongoing and interactive process, and from content management system to links based on tagging (folksonomy)”.The newer generation of SNS began to blossom with the emergence of the Friendster in 2002, which used a degree of separation concept that is similar to SixDegrees.com. Just after its launch, Friendster has got more than three million registered users and numerouseinvestments. Despite the service‟s fair share of technical difficulties, questionable managerial decisions, and the drop in the North American market, it remains a potent force in Asia.LinkedIn, which took a more serious and sober approach, was launched in 2003. Rather than being a playground for former classmates and teenagers. LinkedIn is an ongoing networking resource for practitioners who want to connect with other professionals. A study revieled that on 11 February 2010, LinkedIn had more than 60 million registered users from more than 200 countries.By 2003, there weremultipuleSNSs.most of them did not drive much attention, especially in United States. For instance, Xing was formed for businessmen, while services like MyChurch, Dogsterand Couchsurfingwere formed for social services. Facebook, the popular SNR was founded in 2004. The website membership was initially limited by the founders to Harvard University students, who peddled their products to other university students, and later in 2006, Facebook was lanched to the general public.,Facebook was a monster with tens of millions of dollars invested.Facebook was expanding to a degree where evernSilicon Valley‟s bigwigs such as PayPal lagged behind. The secret behind Facebook‟s sucsees is it‟ssimplicity and its memorable descriptive name. Regardless of what cause made it popular, the general agreement is thatFacebook promotes honesty and openness, (3). In the following years, many more SNSs launched with advanced features, mainly focusing on entertainment and communication. Some of the important network services were Orkut(2004), YouTube (re-launched in 2005), Bebo(2005), Twitter (2006), Yahoo! 360 (2005), QQ (Chinese, re-launched in 2006) and recently, Google Buzz (2010). Many of the SNSs target people from specific geographical regions or linguistic groups. although this does not determine the sites‟ constituency. Orkut, for example, was launched in the US with English-only interface, but poertogese speaking Brazilians quickly became the dominant user group (Kopytoff, 2004). Orkutis one of the leading SNSs in India. IV. Why Social Network Sites V. Methadology and Reports The research was based on a quantitative method. A set of questionnaires were distributed between students during their class hours. The sample consists of 100 male undergraduate and 100 female undergraduates in King Saud University, Riyadh. Within 10 to 15 minutes they were completed and returned to the researcher. The study was conducted with the help of class teachers. This research shows the interest of the students towards social network sites. SPSS software was used to compile the data and get the results. Gender Questions asked Male (UG Students) Female (UG Students) 16100 Questionnaires (More than 99% Turnout) 100 Questionnaires (More than 99.5% Turnout) Below a few questions were taken from the questionnaire asked from male and female students: Q 1: What is the most important thing for you in the social network sites? Ans: After getting the results it was noticed that the male students used a social networking site mostly for entertaining themselves and the percentage of them was 44.4%. Secondly the male students showed interest in education and knowledge which is 33.3%. Therefore, we concluded from this research that most of the students are using these sites for friendship and other entertainment purposes.
  • 3. Student`S Approach towards Social Network Sites DOI: 10.9790/487X-171233439 www.iosrjournals.org 36 | Page Q 2: Do you agree that it is a source of advertising? Ans: Being a researcher we did not notice this before that social network sites can be used as source of advertisement. We have the best example of www.youtube.com and www.facebook.com these days. In (youtube.com) when you open a video, a 10 second commercial is played before your desired video. After 5 seconds you are allowed to skip that advertisement or if you want to watch completely, it's up to you. The feedback of this question whether the students are agreeing that it is a source of advertising, 48% students agreed, while 32% strongly agreed, 17% neither agreed nor disagreed, 2% disagreed and only 1% strongly disagreed. This shows that these sites can be used as an advertising tool in the short future. Q 3: Can we use these sites to share information and resources with others? Ans: Social network sites can be used to share information with others, 50% male students agreed with the statement while 41% strongly agreed. 7% neither agreed nor disagreed and 2% disagreed. Q 4: Can we use these sites for exchange of academic information? Ans: It's difficult to keep away from social media or social networking sites these days, the students were asked whether these sites can be used as exchange of academic information. 45% male students agreed upon this statement while 18% strongly agreed, 28% neither agreed nor disagreed, 7% disagreed and 2% strongly disagreed. Q 5: Can we use these sites to make changes in our daily lives? Ans: Human nature needs change in life style with the passage of time; we humans get fed up with old things with the passage of time, as someone anonymously said "life goes in the speed of thought". Therefore, social media and these sites were the need of the time to save more time and be more productive. When asked whether social sites are making changes in daily lives or not. 100% turn out came, 42.4% agreed and 31.3% strongly agreed, 17% neither agreed nor disagreed and 9.1% disagreed. Therefore, we can say these social sites are making changes in daily lives. Q 6: Can we use these sites to make professional relations? Ans: The question was asked from the male students whether we use these sites to make professional relations. 44% turnout agreed 16% strongly agreed and 28% neither agreed nor disagreed, 8% disagreed and 4% strongly disagreed. Q 7: Are these sites wastage of precious time? Ans: 33% students agreed that it‟s a time killer and the use of these sites can be a danger. 29.9% neither agreed nor disagreed, 12 % were strongly agreed that it‟s a time killer while 15.5% disagreed and 9.3% strongly disagreed. Q 8: Are these sites innovative style of traditional gathering? Ans: With the shortage of time and managing things in a limited time frame, this has now become a basic need to keep oneself updated through social network sites. After the student‟s turnout to the asked question, 44% of students agreed on the statement that it‟s an innovative style of traditional gathering. 30.9% neither agreed nor disagreed, 15.5 % strongly agreed while 9.3% disagreed with the statement above. Q 9: Are you comfortable with using these sites? Ans: This question was asked to know about their peace of mind, whether they are satisfied using these sites or just addicted to these sites. 40.2% agreed with the statement, 34% strongly agreed, 17.5 neither agreed nor disagreed and 7.2% disagreed, in addition to the statement 1% students strongly disagreed. Q 10: How many hours approximately it took from you daily? Ans: Addiction will bother again and again to repeat daily activities. They were asked how much time it takes from you daily. A turnout of 27.1% answered 2 hours, 25% were 1 hour, 18.8% were 3 hours, 10.4% were 4 hours, 7.3% were 5 hours and 11.5% were more than 5 hours. This question cleared the student's interest towards social network sites. Q 11: Which is your favorite social networking site? Ans: 58.2% students show their interest in twitter, 26.9% were Facebook users, and 14.9% YouTube users. THE MALESTUDENTS (responses to the asked questions in the form of table) Male student's model (1st phase of question) Questions asked from students Education & knowledge Professional development Time passing environment Friendship / uploading pictures & other entertaining things What is the most important thing for you in social network sites or social media? 30.3% 10.1% 15.2% 44.4% 2nd Phase of questions Questions asked from students Strongly Agreed Agreed Neither Agreed Nor Disagreed Disagreed Strongly Disagreed Social network sites are attractive source of advertising. 32% 48% 17% 2% 1% Social network sites can be used to share information and resources with others. 41% 50% 7% 2% 0% Social network sites are used to exchange
  • 4. Student`S Approach towards Social Network Sites DOI: 10.9790/487X-171233439 www.iosrjournals.org 37 | Page academic information. 18% 45% 28% 7% 2% Social network sites can be used to follow the changes occurring in our daily lives. 31.3% 42.4% 17.2% 9.1% 0% Social network sites can be used to make professional relations. 16% 44% 28% 8% 4% Social network sites are wastage of time. 12.4% 33% 29.9% 15.5% 9.3% Social network sites are new (innovative) way of traditional gathering. 15.5% 44.3% 30.9% 9.3% Social network sites kept my life easy and comfortable. 34% 40.2% 17.5% 7.2% 1% How many hours daily you are spending on social network sites. 1hr 25% 2hrs 27.1% 3hrs 18.8% 4hrs 10.4% More than this11.5% List your preferred social network sites ranking from most visited to least. Facebook users 26.9% Twitter users 58.2% YouTube 14.9% The questions Below demonstrate few important variables that were added. Q 1: What is the most important thing for you in the social network sites? Ans: After getting to the result it was noted that the female students were using social networking sites mostly for entertaining themselves and the percentage was 51%. Secondly the female students show interest for education and knowledge which is 39%. Therefore, we concluded from this research that mostly the students are using these sites for taking care of friendship and other entertainment purposes. 7% agreed that it can be used for professional development and 3% agreed a place where we can pass our time. Q 2: Do you agree it`s a source of advertising? Ans: Being a researcher we did not notice this before that social network sites can be used as a source of advertisement. We have the best example of www.youtube.com and www.facebook.com these days. In (youtube.com) when you open a video a 10 second commercial advertisement is played before your desired video. After 5 seconds you are allowed to skip that advertisement or if you want to watch it`s completely up to you. Regarding the asked question their feedback for this question whether the student are agreeing that it is a source of advertising, 37% students agreed, while 46% strongly agreed , 4% neither agreed nor disagreed, 6% turnout disagreed and only 7% strongly disagreed. This shows that these sites can be used as an advertising tool in the short future. Q 3: Can we use these sites to share information and resources with others? Ans: Social networking sites can be used to share information with others, 35% female students agreed with the statement while 62% strongly agreed. 3% neither agreed nor disagreed. Q 4: Can we use these sites for exchange of academic information? Ans: It's difficult to keep away from social media or social networking sites these days, the students were asked whether these sites can be used as exchange of academic information. 42% male students agreed upon this statement while 32% strongly agreed, 23% neither agreed nor disagreed, 3% disagreed. Q 5: Can we use these sites to make changes in daily lives? Ans: Human nature needs change in life style with the passage of time; we humans get fed up with old things with the passage of time, as someone anonymously said "life goes in the speed of thought". Therefore, social media and these sites are the need of the time to save more time and be more productive. When asked whether social sites are making changes in daily lives or not. 100% turn out came, 41% agreed and 54% strongly agreed, 5% neither agreed nor disagreed. Therefore, we can say these social sites are making changes in daily lives. Q 6: Can we use these sites to make professional relations? Ans: This question was asked from female students whether we use these sites for making professional relations. 37% turnout agreed, 32% strongly agreed and 28% neither agreed nor disagreed and 2% disagreed. Q 7: Are these sites wastage of precious time? Ans: 17.2% students agreed that it‟s a time killer and the use of these sites can be a danger.8.1% strongly agreed that it kills time with no profit. 34.3% neither agreed nor disagreed, while 23.2% were disagreeing and 17.2% strongly disagreed. Q 8: Are these sites an innovative style of traditional gathering? Ans: With the shortage of time and managing things in a limited time frame, this has now become a basic need to keep oneself updated through social network sites. After the student's turnout to the asked question, 57.6% of students agreed on the statement that it‟s an innovative style of traditional gathering. 15.2% neither agreed nor disagreed, 25.3% strongly agreed while 2% disagreed with the statement above.
  • 5. Student`S Approach towards Social Network Sites DOI: 10.9790/487X-171233439 www.iosrjournals.org 38 | Page Q 9: Are you comfortable with using these sites? Ans: This question was asked to know about their peace of mind, whether they are satisfied using these sites or just addicted to these sites. 46.5% agreed with the statement 33.3% strongly agreed, 17.2% neither agreed nor disagreed and 3% disagreed. Q 10: How many hours approximately it took from you daily? Ans: Addiction will bother again and again to repeat daily activities. They were asked how much time it takes from you a daily. A turnout of 20.2% were answered 2 hours, 7.1% were 1 hour, 32.3% were 3 hours, 22.2% were 4 hours, 7.1% were 5 hours and 11.1% were more than 5 hours. This question cleared the student's interest towards social network sites. Q 11: Which is your favorite social networking site? Ans: 68.5% student's shows their interest using twitter, 19.6% were Facebook users, 7.6% YouTube and 4.3% were linked Inn users. THE FEMALE STUDENTS (responses to the asked questions in the form of table) 1st phase of questions: Question asked from students Education & knowledge Professional development Time passing environment Friendship / uploading pictures & other entertaining things What is the most important thing for you in social network sites or social media? 39% 7% 3% 51% 2nd Phase of asked questions VI. Research Findings The research aimed to know the interest about male and female student's prioritiesin using social network sites. Different priorities were noticed after the collection of data. Mostly their priorities, point of view and interest were the same. Minimal differences were noted..opinions varied between male‟s and female‟s pereceptions in terms of advertisments in such SNRS.46% females strongly agreed while 32% male students strongly agreed. This could be attributed to the lack of intrest among male students in online sales and promotions. female students in the other hand, showed their interests. that means female students are of the opinion that this is the best source for the companies to advertise their products on these sites, it might be that female students prefer online shopping and advertising because of social bounds. Similarly, one question asked how much time you are spending on these social sites, the highest ratio is 3 hours and 32.3% responders were female students while 18.8% male students are using 3hours per day. The most important thing which was founded in this study the use of preferred social site, according to this research twitter is the most used social site 68.5% female students are using twitter and 58.2% male students are using twitter. 33% of male students agreed that it‟s a killer of time while only Question asked from students Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree Social network sites are attractive source of advertising. 46% 37% 4% 6% 7% Social network sites can be used to share information and resources with others. 62% 35% 3% 0% 0% Social network sites are used to exchange academic information. 32% 42% 23% 3% 0% Social network sites can be used to follow the changes occurring in our daily lives. 54% 41% 5% 0% 0% Social network sites can be used to make professional relations. 32% 37% 28% 3% 0% Social network sites are wastage of time. 8.1% 17.2% 34.3% 23.2% 17.2% Social network sites are new (innovative) way of traditional gathering. 25.3% 57.6% 15.2% 2% 0% Social network sites kept my life easy and comfortable. 33.3% 46.5% 17.2% 3% 0% How many hours daily you are spending on social network sites. 1hr 7.1% 2hrs 20.2% 3hrs 32.3% 4hrs 22.2% More than this 11.1% List your preferred social network sites ranking from most visited to least. Facebook users 19.6% Twitter users 68.5% YouTube users 7.6% Linked Inn Users 4.3%
  • 6. Student`S Approach towards Social Network Sites DOI: 10.9790/487X-171233439 www.iosrjournals.org 39 | Page 17.2% female students agreed to the above statement. Short time and work load are a hurdle in managing things, the ideal place to maintain social relations with friends, family members and others. Furthermore, 57.6% male students agreed that it‟s an innovative way of traditional gathering while 44.3% female students agreed with the above statement. VII. Impact of Social Networking Positive Impact (As per local survey report) The main positive impact is that students are becoming familiar with multi-cultural systems. They are interacting with others. They are gaining knowledge by just one click and the world is in their access. They are familiar with the social network sites and are free to share their daily life updates with others (class mates, colleagues whoever). There is no time frame defined for doing such activities. According to student`s survey report they are sharing informative material with each other. 62% female students strongly agreed that this source can be used to share information and resources with others. Negative Impact On Students (As per local survey report) As far as this report findings, the aouthers are convinced that there are positive and negative impacts on student's life. From their responses in the questionnaires, this shows that students are using social network sites for 3 hours on avarage on daily base, and sometimes more than that especially on the weekends and other holidays. This will have a negative impact on their health. since thy will be hooked up for long number of houres without physical exersion. The second serious issue is their eyes. The rays coming from the computer screen directly affects thier eyes. References [1]. P. Mustonen, Social Media: A New Way to Success? Turku: Turku School of Economic. 2009. info.tse.fi/julkaisut/kr/Kre1_2009.pdf (diaksespada 2 Mei 2010) [2]. SitiEzaleila Mustafa, AzizahHamzah. 2011. Online Social Networking: A New Virtual Playground. Vol. 5 Issue 2, pV2-314 [3]. A. Feenberg& M. Bakardjieva, “Consumers or citizens? The online community debate”, A. Feenberg& D. Barney, Eds. Community in the digital age, pp. 1-30, Maryland: Rowman& Littlefield Publishers,2003. [4]. L.Q.L. Mew, “Online social networking: a task-person-technology fit perspective.” Ph.D. Theses School of Business, George Washington University, 2009. [5]. S. Tom Tong, et al. “Too much of a good thing? The relationship between number of friends and interpersonal impressions on Facebook”, Journal of Computer-Mediated Communication, 13(3), 2008, pp. 531–549. doi: 10.1111/j.1083-6101.2008.00409 [6]. D. M. Boyd & N. B. Ellison, (2007). “Social network sites: Definition, history, and scholarship.” Journal of Computer-Mediated Communication, 13(1). pp. 210-230, doi: 10.1111/j.1083- 6101.2007.00393.x [7]. MySpace: Keystone, Colorado, Proceedings of the Thirteenth Americas Conference on Information Systems. [8]. Hargittai, Eszter (2007) Who space? Difference among users and non-users of social networking sites: Online, Journal of Computer Mediated Communication, Vol.13, issue.1. Retrieved from www.jcmc.indiana.edu on 27th September 2010. [9]. Telwall, Mike and Helser, Laura (2007) Blog Search Engine: Online Information Review, Emerald Group Publishing Ltd. Vol.31 [10]. Brady, Kevin P., Holcomb, Lori B. and Smith, Bethany V. (2010) The Use of Alternative Use of Social Networking Sites in Higher Education Settings: A Case Study of E-learning Benefits of Ning in Education: Journal of Interactive Online Learning, Vol.9, Number.2, www.ncolr.org/jiol/ [11]. Baldwin, T. T., Bedell, M. D. and Johnson, J. L. The social fabric of a team-based M.B.A. program: network effects on student satisfaction and performance. Academy of Management Journal, 40(6): 1369-1397, 1997. [12]. Sparrowe, R. T., Liden, R. C. and Kraimer, M. L. Social networks and the performance of individuals and groups. Academy of Management Journal, 44(2): 316-325, 2001. [13]. Wasserman, S. and Faust, K. Social Network Analysis. 1994: Cambridge