Bonchek - (Back to) The Future of Marketing - Social Media Week - NY
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This document discusses the evolution of marketing and media over time. It notes how concepts like user-generated content, reviews, word of mouth, social shopping, and crowdsourcing were present in new media in both the late 1800s and 1920s, before the rise of social media. It argues that media has always been social to some extent. The document also discusses how perceptions of marketing need to shift from push strategies to focus more on conversations and relationships with communities. It advocates for creating "social gravity" by building social architectures focused on purpose, community, collaboration and conversation.
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3) Managing conversations across channels and directing desired behaviors requires listening to consumers and finding common ground between their interests and a brand's message.
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- 1. (Back to) The Future of Marketing Brand Innovators – New York @MarkBonchek
- 3. Nothing EVERY- THING Has HAS Changed CHANGED
- 4. New Media in the late 1800s
- 10. Idea Exchange
- 11. Social Shopping
- 12. ShopYourWay
- 13. New Media in the 1920s
- 14. Media Platforms
- 15. Content Marketing “What is it you want to know? Our Farm Advisor can tell you how to accomplish more for your work.”
- 16. Craftsman Experience / Kenmore Live Studio
- 17. FitStudio
- 18. Media was “social” before social media.
- 19. Media was “social” before social media. We just have much better tools today.
- 20. Technology changes. People don’t.
- 21. Dunbar’s Number 150
- 22. Nothing EVERY- THING Has HAS Changed CHANGED
- 23. From Gutenberg
- 24. To Zuckerberg
- 25. One-to-Many
- 26. Many-to-Many
- 27. Broadcast
- 28. Blowback
- 29. We need to update our mental maps
- 30. The New Mindset Information Conversation Transaction Relationship Audience Community Content Context Push Pull
- 31. Targets
- 32. Orbits
- 34. iTunes App Store iCloud
- 35. Nike+ Nike ID Nike Fuel
- 37. Social Architecture CORE PURPOSE COMMUNITY COLLABORATION CONVERSATION COMPETITOIN COMMERCE CURATION CONTENT CULTURE CONSTITUENCY CURRENCY CONTEXT © Mark S. Bonchek, 2012