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Internationalization stages

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Internationalization stages

  1. 1. Internationalization Stages•Domestic Companies: Most international companieshave their origin as domestic companies. Thesecompanies focus on domestic operations only.•International Company: These companies areethnocentric and their business strategy is extension.•Multinational Company: In stage two above at somepoint companies realize that they must adapt theirmarketing mixes to overseas operations which can betermed as polycentric orientation.•Global/transnational Company: Recognizing thatmarket around the world consists of some similaritiesand it is possible to develop global strategy based onthese similarities to obtain scale economies. Thestrategy is a combination of extension, adaptation andcreation.

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