This document discusses improving communication. It notes that communication includes verbal communication like words, and non-verbal communication like body language and voice tone. The latter accounts for 93% of communication impact. It emphasizes using a 45 second script to introduce yourself that focuses on your name, company, location, specialty, past customers, and a referral ask. While words are important, non-verbal cues like body language and voice tone have a greater impact, so one must balance what they say with how they say it.

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Improving Communication
BNI Network Education Section
By: Coach Ziyad Maricar (Business Architect)

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Communication Method
Verbal Communication
Words (Written or Spoken)
Non – Verbal Communication
Voice Tone & Body Language

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Our Priority
45 Sec Script
My name is ……. I am the Director of …… Our office
is located at ……… We Specialize in ……… Our past
customers includes………. If you know anyone who
needs a …… please refer them to me.
Thanks

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Impact of Verbal Communication
7%
WORDS

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Impact
38%
Voice Tone

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Impact
55%
Body Language

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Effectiveness
93%
Non Verbal Cues

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Improving your 45sec
Words are Important
NO POINT saying the wrong things
BUT
don’t forget about the balance of
93% of Communication
BODY LANGUAGE & VOICE TONE

9. + Thank You
Coach Ziyad Maricar (VentureEDGE Solution)
Email: coach@ziyadmaricar.com
Website: www.BusinessArchitect.Asia
Facebook: www.facebook.com/BusinessArchitect.Asia
Twitter: www.Twitter.com/ziyadmaricar