This document provides guidance on creating an effective 60-second elevator pitch. It discusses that speaking skills are the number one leadership skill and how an elevator pitch can be a compelling communication tool. It outlines the components of a great 60-second pitch, including introducing yourself, telling a story, highlighting 3 unique selling propositions, making a request, and including a memory hook. The document also provides examples of effective 60-second pitches and tips on writing, revising, rehearsing, and using the pitch in different venues.

1. THE ELEVATOR PITCH
3 Secrets to a :60 Life-Changing
Communication Tool

3. WHY SPEAKING SKILLS?
• #1. Leadership Skill
• Persuasion/Selling/Influence
• Being a Compelling Communicator
• Thinking, Speaking, and Learning

4. CONTENT
• Organization of Information
• Open/ Body/ Close=Tell3
• Preparation and Rehearsal
• Know your Content/Material

5. THE :60 (Elevator) Pitch
• The Components/Anatomy of a Truly Great :60
Pitch
• How to Create your Compelling Pitch in less than
5 minutes
• The 5 W’s (who, what, where, when, why, and
how) of a Memorable Pitch
• Delivery/Presentation/Rehearsal

6. 3 KEYS TO THE ELEVATOR
• BRIEF
• MEMORABLE
• EASILY UNDERSTOOD

7. COMPONENTS OF THE PITCH
• Introduction—Who are You—name, position,
and company?
• Tell a Story
• 3 Unique Selling Propositions=USP’s/Benefits
• The Ask for the Business—specificity is Key
• Call to Action—”Give-____ my card.”
• Memory Hook—”The phrase that pays”

8. EXAMPLE #1—CABLE TV SALES
• I am Scott Hammond LSM for Suddenlink
Media—we help businesses market on 36
Compelling cable TV networks with :30 and
:60 impactful TV commercials locally…
• We focus on just 3 Key issues:
1. Affordability—Allows for more frequency
2. Targetability—Efficiency in Marketing $$
3. Memorability—TV is the most memorable
media choice

9. EXAMPLE #2—KEYNOTE SPEAKER
• I am Scott Hammond Parenting Expert &
owner of BecomeaBetterFather.com
• We help parents have effective Relationships
• We help parents take pride in their families
by compelling and easy to apply tools and
parenting trainings…
• I am looking for opportunities to speak/train
at parenting conferences and other like
venues…

10. EXAMPLE #3-
PRODUCTIVITY TRAINER
• The GO System is an easy to learn 14 point
class giving a Quantum Leap Shortcut forward
to personal productivity and focus.
• The GO System is a high impact, quick-relief, &
provides simple and effective solutions to
common workplace issues.
• You can save 6-12 weeks a year in lost time,
money and hassle with this easy to learn
shortcut to productivity and focus.

11. EXAMPLE #4—SALES TRAINING
• Compelling Selling offers an easy to learn
and use Distillation of Sales, Marketing,
and Communication concepts in one
package
• Gain a complete skill-set in an Interactive
and interactive training which is quick
relief and immediately doable
• Gain a competent sales/communication
skillset resulting in increased market share,
sales relationships, and sales revenue.

12. PRESENTING YOUR :60
• Write it out Completely
• Revise it 3x
• Rehearse it till You Know it
• Memorize and Practice Daily—Use it/change it

13. VENUES TO USE YOUR :60
• The Phone
• Emails
• In Person—1 on 1 meetings
• Group presentations
• All forms of Marketing
• All correspondence

14. REVIEW
• Speaking is the #1 leadership skill-set
• Content is King—Will you differentiate?
• Keys and components of a Great :60
• Presenting/rehearsing/venues