This document provides an overview of BMW including its history, products, competitors, and financial report. BMW was founded in 1913 as Rapp Motorenwerke and produced aircraft engines. It was later taken over by Franz Josef Popp in 1918 and renamed BMW. BMW manufactures motorcycles, cars including the 1, 3, 5, 6, 7 series and Jeeps. Its main competitors are Mercedes, Audi, Volkswagen, and Volvo. BMW recently reported its best first quarter with 383,000 cars sold and a net profit of 1.21 billion euros, with growth of 20.8% for BMW, 22.9% for Mini, and over 100% for Rolls Royce.

1. Busschaert Charles 2BAF02

2. Table of contents
 History
 The company
 Products
 Competitors
 Financial report
 Conclusion

3. History
 Founded in 1913 by Karl Friedrich Rapp
 Name: Rapp Motorenwerke
 Ment to be a aircraft engine factury
 Location: München
 1916: contract for buiding V12 motors
 => expension causes trouble, Rapp could
not handel it anymore
 1918: Franz Josef Popp takes the
company over
 New name: BMW

4. The company
 Rolls royce
 Mini cooper
 Top quality cars
 Good service
 Many distributours
 Recycling

5. Products
 Motorbycicles
 Cars
 1, 3, 5, 6, 7 series
 Jeeps

6. Competitors
 Many competitors
 In the same price class: Mercedes and
audi
 Volkswagen
 Volvo
 Land rover
 ….

7. Financial report
 Best quartal (Jan-March) ever
 383 000 cars sold
 Net profit 1,21 Billion Euros
 Growth
 BMW: 20,8%
 Mini: 22,9%
 Rolls Royce: more than doubled(!)

8. Conclusion
 BMW motorcycles is a very profitable
company
 They innovate a lot
 Much class
 => TOP company

9. Sources
 http://bmwmcmag.com/2011/05/2011-
q1-sees-record-earnings-for-bmw-group/
 http://www.bmw.be/be/