The document proposes a customer loyalty program for Chevrolet car services in India. It outlines objectives to gain customer satisfaction, loyalty through quality after-sales service. The program would allow customers to customize their car's appearance without affecting warranty. Key elements discussed include types of loyalty programs, ensuring customer loyalty through design, operations, technology, and addressing common questions about loyalty programs and their advantages in encouraging repeat purchases and disadvantages like financial costs.
How to launch a customer loyalty program that boosts your bottom lineDarren DeMatas, MBA
Shoppers love customer loyalty programs, but most ecommerce sites get it wrong. Learn how to launch a profitable rewards program that boosts your bottom line.
You'll understand why customer loyalty programs matter, how they contribute to long term profitability and how to launch an effective program
Customer loyalty is a customer's willingness to buy from or work with a brand again and again, and it's the result of a positive customer experience, customer satisfaction, and the value of the products or services the customer gets from the transaction.
Existing customers spend 67% more than new customers. In short, customer loyalty really pays off -- and customer loyalty programs end up paying for themselves.
Brands want to provide great customer service so customers will continue subscribing or purchasing. But customer loyalty is paramount to brands' success -- because loyal customers can grow business faster than sales and marketing.
How to Build a Killer Customer Loyalty Program for Your Business Kabbage
The concept of a customer loyalty program is simple – your customers are rewarded for repeating their business, and your revenue as a business increases from their support. Most big brands from Starbucks to Safeway, Walgreens and Best Buy feature customer loyalty programs. But customer loyalty isn’t just for big business – it’s a key strategy for small business owners to scale revenue and build lasting relationships with the people who matter most – loyal fans of your business and product. In this webinar, we’ll go over everything you need to know to build a killer customer loyalty program, including:
- How to define customer loyalty and why it's important
- How to do customer loyalty right: the dos and don'ts
- Using data and mobile to drive loyalty
- Importance of branding and fraud prevention
- Loyalty apps and tools to use
- How customer loyalty can be used in each business industry/vertical
Presenting this set of slides with name - Customer Loyalty PowerPoint Presentation Slides. We bring to you to the point topic specific slides with apt research and understanding. Putting forth our PPT deck comprises of twenty five slides. Our tailor made Employee Engagement Activities For Corporates Powerpoint Presentation Slides editable presentation deck assists planners to segment and expound the topic with brevity. The advantageous slides on Employee Engagement Activities For Corporates Powerpoint Presentation Slides is braced with multiple charts and graphs, overviews, analysis templates agenda slides etc. to help boost important aspects of your presentation. Highlight all sorts of related usable templates for important considerations. Our deck finds applicability amongst all kinds of professionals, managers, individuals, temporary permanent teams involved in any company organization from any field.
How to launch a customer loyalty program that boosts your bottom lineDarren DeMatas, MBA
Shoppers love customer loyalty programs, but most ecommerce sites get it wrong. Learn how to launch a profitable rewards program that boosts your bottom line.
You'll understand why customer loyalty programs matter, how they contribute to long term profitability and how to launch an effective program
Customer loyalty is a customer's willingness to buy from or work with a brand again and again, and it's the result of a positive customer experience, customer satisfaction, and the value of the products or services the customer gets from the transaction.
Existing customers spend 67% more than new customers. In short, customer loyalty really pays off -- and customer loyalty programs end up paying for themselves.
Brands want to provide great customer service so customers will continue subscribing or purchasing. But customer loyalty is paramount to brands' success -- because loyal customers can grow business faster than sales and marketing.
How to Build a Killer Customer Loyalty Program for Your Business Kabbage
The concept of a customer loyalty program is simple – your customers are rewarded for repeating their business, and your revenue as a business increases from their support. Most big brands from Starbucks to Safeway, Walgreens and Best Buy feature customer loyalty programs. But customer loyalty isn’t just for big business – it’s a key strategy for small business owners to scale revenue and build lasting relationships with the people who matter most – loyal fans of your business and product. In this webinar, we’ll go over everything you need to know to build a killer customer loyalty program, including:
- How to define customer loyalty and why it's important
- How to do customer loyalty right: the dos and don'ts
- Using data and mobile to drive loyalty
- Importance of branding and fraud prevention
- Loyalty apps and tools to use
- How customer loyalty can be used in each business industry/vertical
Presenting this set of slides with name - Customer Loyalty PowerPoint Presentation Slides. We bring to you to the point topic specific slides with apt research and understanding. Putting forth our PPT deck comprises of twenty five slides. Our tailor made Employee Engagement Activities For Corporates Powerpoint Presentation Slides editable presentation deck assists planners to segment and expound the topic with brevity. The advantageous slides on Employee Engagement Activities For Corporates Powerpoint Presentation Slides is braced with multiple charts and graphs, overviews, analysis templates agenda slides etc. to help boost important aspects of your presentation. Highlight all sorts of related usable templates for important considerations. Our deck finds applicability amongst all kinds of professionals, managers, individuals, temporary permanent teams involved in any company organization from any field.
Everyone has a creative potential! Yes that's right. We all have the innate capacity for creative activity. ZaVue Solutions deals with providing novel business ideas and an opportunity to do online writing to earn a good amount in your lives.
Website: http://zavuesolutions.com/
Like and share our Facebook page to get updates;
https://www.facebook.com/zavuesolutions/
Loyalty is more than just a program it is becoming a vehicle for brand philosophy. The new breed of successful loyalty programs go beyond perks to build impactful emotional connections with customers. Unparalleled customer loyalty begins and ends with the quality of your relationships with customers.
How can companies attract and retain the right customers and cultivate strong...Sameer Mathur
Based on the chapters from A South Asian Perspective by Philip Kotler
Learn how companies attract and retain their customers. Learn how companies personalize the market, how they empower the customer and how the customer reviews affect the companies growth, how companies reduce defection rates, the retention dynamics
Gamification Benefits to Rewards/Loyalty Programstalktalk
Rewards/loyalty programs are proven to rapidly gain and significantly retain customers, increase faster repeat revenues and accelerate customer engagement.
Gamification adds to the concept of user engagement process and offers new dimension to both customers and staff. Here's #10 - 10 – Future trends in gamification changes the paradigm of customer engagement farther and faster than other means – game theory and artificial intelligence techniques will drive future customer engagement programs. Simulations of all kinds will be used internally to motivate staff and customers alike. Designing of games will evolve as part of nearly all business operations making the job of the job more efficient , effectively and certainly more fun.
1. IKONSOFT has supported over 100 loyalty program initiatives.
2.Project managed over 27 programs as A-Z turn-key solution.
3.Our expertise will keep you ahead of the game in today’s rapidly evolving world of multi-channel and social media integration, mobile consumers, real-time marketing and more with our loyalty platform.
4.If you need to launch a new loyalty program initiative on a tight schedule, with low risk and a high return on your loyalty program investment – partner with IKONSOFT.
5.We can guarantee the success of your loyalty card program through our industry experience and expertise.
Implementing Customer Loyalty Program PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Implementing Customer Loyalty Program Powerpoint Presentation Slides. Enhance your audiences knowledge with this well researched complete deck. Showcase all the important features of the deck with perfect visuals. This deck comprises of total of twenty four slides with each slide explained in detail. Each template comprises of professional diagrams and layouts. Our professional PowerPoint experts have also included icons, graphs and charts for your convenience. All you have to do is DOWNLOAD the deck. Make changes as per the requirement. Yes, these PPT slides are completely customizable. Edit the colour, text and font size. Add or delete the content from the slide. And leave your audience awestruck with the professionally designed Implementing Customer Loyalty Program Powerpoint Presentation Slides complete deck.
Loyalty Programs are going mobile. This presentation lays out some of the reasons why we're seeing a shift in Loyalty to mobile, and the best way businesses can take advantage of it.
How to Improve Your Loyalty Program
Refresh yourself on new trends and why loyalty programs are important. Whether you’re just starting out with a customer loyalty initiative or you recognize that the one you already have needs reworked, this presentation will provide valuable insight into where your next steps should be.
Who is Customer Insight Group, Inc.?
Customer Insight Group is a leader in building brand loyalty for the world’s most influential and valuable brands. We help companies engage, keep and grow more profitable customer relationships. We leverage customer insight to deliver the right message to the right customer via the right channel at the right time. The bottom line is we focus your marketing dollars to get the biggest bang for your buck. The result? Long-term customer relationships and maximized margins.
More Resources:
Loyalty Blog: http://www.customerinsightgroup.com/loyaltyblog/
Loyalty eBooks: http://www.customerinsightgroup.com/white-papers
Loyalty Workshops: http://www.customerinsightgroup.com/custom-loyalty-workshops
Loyalty Program Audit: http://www.customerinsightgroup.com/don%E2%80%99t-enter-battle-customer-loyalty-unarmed-audit-your-loyalty-marketing-strategies
Loyalty programs are an important marketing lever in their own right, and can accelerate the value from other channels as well. While loyal customers have always driven the bulk of revenue (and profits), trends are creating a mandate for more sophisticated loyalty marketing. Loyalty marketing capabilities and delivery mechanisms continue to evolve as a result, getting more rich but also more complex to manage. Are you asking the right questions about your loyalty program?
Discount vs. Bonuses.
Key goals for Loyalty Program.
To identify client when shopping in store or online, registering on website.;
Collect and analyze customer data – purchases, orders, support requests, participation in special offers;
Segment customers depending on their consumer behavior;
Stay in real time with your client. Communicate directly;
Reward your clients depending on their consumer behavior;
Participate in surveys after purchase.
Everyone has a creative potential! Yes that's right. We all have the innate capacity for creative activity. ZaVue Solutions deals with providing novel business ideas and an opportunity to do online writing to earn a good amount in your lives.
Website: http://zavuesolutions.com/
Like and share our Facebook page to get updates;
https://www.facebook.com/zavuesolutions/
Loyalty is more than just a program it is becoming a vehicle for brand philosophy. The new breed of successful loyalty programs go beyond perks to build impactful emotional connections with customers. Unparalleled customer loyalty begins and ends with the quality of your relationships with customers.
How can companies attract and retain the right customers and cultivate strong...Sameer Mathur
Based on the chapters from A South Asian Perspective by Philip Kotler
Learn how companies attract and retain their customers. Learn how companies personalize the market, how they empower the customer and how the customer reviews affect the companies growth, how companies reduce defection rates, the retention dynamics
Gamification Benefits to Rewards/Loyalty Programstalktalk
Rewards/loyalty programs are proven to rapidly gain and significantly retain customers, increase faster repeat revenues and accelerate customer engagement.
Gamification adds to the concept of user engagement process and offers new dimension to both customers and staff. Here's #10 - 10 – Future trends in gamification changes the paradigm of customer engagement farther and faster than other means – game theory and artificial intelligence techniques will drive future customer engagement programs. Simulations of all kinds will be used internally to motivate staff and customers alike. Designing of games will evolve as part of nearly all business operations making the job of the job more efficient , effectively and certainly more fun.
1. IKONSOFT has supported over 100 loyalty program initiatives.
2.Project managed over 27 programs as A-Z turn-key solution.
3.Our expertise will keep you ahead of the game in today’s rapidly evolving world of multi-channel and social media integration, mobile consumers, real-time marketing and more with our loyalty platform.
4.If you need to launch a new loyalty program initiative on a tight schedule, with low risk and a high return on your loyalty program investment – partner with IKONSOFT.
5.We can guarantee the success of your loyalty card program through our industry experience and expertise.
Implementing Customer Loyalty Program PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Implementing Customer Loyalty Program Powerpoint Presentation Slides. Enhance your audiences knowledge with this well researched complete deck. Showcase all the important features of the deck with perfect visuals. This deck comprises of total of twenty four slides with each slide explained in detail. Each template comprises of professional diagrams and layouts. Our professional PowerPoint experts have also included icons, graphs and charts for your convenience. All you have to do is DOWNLOAD the deck. Make changes as per the requirement. Yes, these PPT slides are completely customizable. Edit the colour, text and font size. Add or delete the content from the slide. And leave your audience awestruck with the professionally designed Implementing Customer Loyalty Program Powerpoint Presentation Slides complete deck.
Loyalty Programs are going mobile. This presentation lays out some of the reasons why we're seeing a shift in Loyalty to mobile, and the best way businesses can take advantage of it.
How to Improve Your Loyalty Program
Refresh yourself on new trends and why loyalty programs are important. Whether you’re just starting out with a customer loyalty initiative or you recognize that the one you already have needs reworked, this presentation will provide valuable insight into where your next steps should be.
Who is Customer Insight Group, Inc.?
Customer Insight Group is a leader in building brand loyalty for the world’s most influential and valuable brands. We help companies engage, keep and grow more profitable customer relationships. We leverage customer insight to deliver the right message to the right customer via the right channel at the right time. The bottom line is we focus your marketing dollars to get the biggest bang for your buck. The result? Long-term customer relationships and maximized margins.
More Resources:
Loyalty Blog: http://www.customerinsightgroup.com/loyaltyblog/
Loyalty eBooks: http://www.customerinsightgroup.com/white-papers
Loyalty Workshops: http://www.customerinsightgroup.com/custom-loyalty-workshops
Loyalty Program Audit: http://www.customerinsightgroup.com/don%E2%80%99t-enter-battle-customer-loyalty-unarmed-audit-your-loyalty-marketing-strategies
Loyalty programs are an important marketing lever in their own right, and can accelerate the value from other channels as well. While loyal customers have always driven the bulk of revenue (and profits), trends are creating a mandate for more sophisticated loyalty marketing. Loyalty marketing capabilities and delivery mechanisms continue to evolve as a result, getting more rich but also more complex to manage. Are you asking the right questions about your loyalty program?
Discount vs. Bonuses.
Key goals for Loyalty Program.
To identify client when shopping in store or online, registering on website.;
Collect and analyze customer data – purchases, orders, support requests, participation in special offers;
Segment customers depending on their consumer behavior;
Stay in real time with your client. Communicate directly;
Reward your clients depending on their consumer behavior;
Participate in surveys after purchase.
Personal Brand Activation Program For Executive LeadersMark Hewitt
Executive personal brand activation overview focused on understanding the challenges, sharing recommendations and summarizing the program.
The social moment: The moment you realize that social media is mainstream and integral to your future success.
the roadshow is aimed to distinctly communicate new BMW 'Efficient Dynamics' concept and will take place in 9 major cities in Russia.
we planned this event to be highly mobile and inventive itself
The benefits of loyalty marketing for restaurantsRick Zambrano
The National Restaurant Association’s 2012 National Household Survey suggests that restaurateurs generally find maintaining loyalty is a difficult task with a majority of restaurants. It is reported that it would was more challenging in 2012 than in 2011.
The good news: Chicago-based foodservice consulting firm Technomic, Inc. reported this year that nearly 80 percent of customers would join a loyalty program if it was offered at the restaurants for which they frequently visit.
Loyalty survey gas stations short intro: BulgariaGeorge Yankov
Introduction to Explicato's survey on loyalty programs operated by gas stations chains in Bulgaria.
Survey goals:
To evaluate current levels of loyalty programs of Gas station chains awareness and usage
To evaluate the levels of satisfaction of the customers participating in loyalty programs of Gas stations
To discover the most used communication channels by customers to get information and the most preferred channels to estimate the potential
To discover the customers insights regarding their motivational drivers and expectations about the loyatly programs they participate in
To provide a tool for deep drill in customers insights by customers clusters intended to ensure segmented approach
To be used as a basis for new loyalty programs features design and implementation
How to Achieve Social Media ROI in the Hotel Industry: Turning Loyal Customer...Zuberance
On March 10th, Robin Korman of Wyndham Hotel Group, John Moser of Deniah Hotel Group and Rob Fuggetta of Zuberance led an HSMAI webinar on how to turn your best customers into a marketing force.
Konnet’s point-based loyalty program enables merchants to define programs that automatically award a stored value on the card every time the merchant-designated point threshold is reached, www.2x12.in
Foursquare’s launch in 2009 set the stage for the mobilization of loyalty programs. While punch cards and scan cards still reign in use, digital loyalty programs are popping up in a number of industries. In this presentation, attendees will learn about mobile apps that can help mobilize their businesses’ loyalty programs.
This presentation was given in May 2012 at the Mobile Marketing Strategies Summit in San Francisco: http://mobilemarketingstrategiessummit.com/san-francisco2012/agenda.html.
Impact of loyalty programs in retailing business in India for creating long t...Love Suryavanshi
There has been a revolution during the last three decades in the Retail Industry, especially in India. Customer Relationship programs have been taken as the strategy to attract customer for repeat purchase as well to up-sell and cross-sell to the existing customers at lower cost than attracting the new ones. Working with customer care the company hopes to create satisfied and loyal customers. Under the loyalty program companies are offering different kind of benefits to the customer. Gift cards, frequent purchase program, point program, rewards, offers, Schemes, value added services etc are lucrative content of loyalty programs.
Hospitality Industry Strategy ConsultationKazim Ali
My group worked as a team to devise a market segmentation and online marketing strategy in order to increase profits for a company in the hospitality sector. This project involved conducting market research, financial analysis, and long term strategic planning in order to present the optimal solution to a panel of judges from the consulting industry.
How Customised Channel Loyalty Programs are benefiting the brands.pdfRewardPort
Discover the game-changing impact of personalized channel loyalty programs on brands! From fostering customer engagement to boosting brand loyalty, explore how tailored strategies are reshaping the marketing landscape.
Chapter 4 Creating Customer Value, Satisfaction, and LoyaltyNishant Agrawal
Creating Customer Value, Satisfaction, and Loyalty
Organizational Charts
What is Customer Perceived Value?
Determinants of Customer Perceived Value
Steps in a Customer Value Analysis
Measuring Satisfaction
What is Quality?
How Loyalty and Rewards Platform Can Help Businesses Achieve Faster Customer ...Retyn
The success of any business is dependent on various factors and an important one is the ability of organizations to acquire new customers. However, customer acquisition is one of the most expensive budget lines for many businesses. When competition in the market increases day by day, effective customer acquisition strategies are pivotal for every business to survive and overcome competitors.
Loyalty and rewards program is a strategy that helps businesses to generate new customers while keeping existing ones with business. These programs are designed to incentivize customers using a variety of rewards like discounts, points, vouchers, etc. A well crafted loyalty program can help businesses to improve customer acquisition and retention. The success of these programs is mainly dependent on how effectively it is managed. A loyalty and rewards platform provides effective loyalty management tools and technologies for business to improve the performance of your loyalty programs.
With increased competition across multiple channels, small to mid-sized retailers now more than ever must optimize every sale. Leveraging the right POS system can help retailers create distinct customer profiles with unique buyer preferences to increase sales and enable better customer service.
Loyalty Program Types for Stronger Customer RelationshipsRetyn
Loyalty programs are a way for businesses to attract and keep customers by giving them incentives like discounts or points. It is important for companies to design these programs according to the business’s needs. Loyalty programs provide great experiences to their customers that make your customers feel appreciated.
The loyalty program is an excellent way to encourage the business. A successful program provides rewards and incentives that help build customer relationships with your company. For creating a successful loyalty program, one must have an understanding of the three key factors: technology, gaming and entertainment.
The current presentation describes various types of loyalty programs for building stronger customer relationships. In which earn and burn loyalty program types help to encourage customers to make more purchases. The perks loyalty programs provide rewards to customers so they are inspired to make repeated purchases.The gamified loyalty programs make use of various fun activities for attracting customers. The coalition loyalty program types are suitable for shopping malls that provide customer loyalty through various technical methods. The paid loyalty program types provide premium rewards to customers by paying a recurring fee. Lifestyle loyalty program types can understand the interests of their customers and can provide rewards according to their lifestyles. The referral loyalty program is one of the more trustworthy and effective program types for bringing more customers to the brand. The hybrid loyalty program types combines the features of various loyalty programs for attracting more customers.
Advanced Loyalty Trends to Establish Long-Lasting Customer Relationships in 2024Epixel MLM Software
The widespread presence of loyalty programs in several industries highlights their crucial function in cultivating brand loyalty. Businesses that engage in direct selling go beyond simply selling goods; they are committed to giving their customers memorable and engaging experiences. Direct selling companies are preparing to launch advanced loyalty programs that transcend transactional aspects in order to establish long-lasting relationships with their clientele in the cutthroat market of 2024.
Different types of experiential rewards to elevate loyalty experience
Experiential rewards come in a variety of formats for direct selling companies. These incentives have the potential to improve customers' loyalty experiences. Experiential rewards have a longer-lasting impact on customers than monetary savings since they create a lasting impression.
Rewards based on privileges
Rewards based on privileges will be the first important path we study. This is to give your clients a feeling of exclusivity and distinction. Make an effort to get them first access to your most recent line of products.
Unique community gathering
Create a special community gathering for your valued customers. They will be able to gather and discuss their interactions with the brand here. A dinner event, a seasonal brunch, or the debut of an exclusive product could all be examples of this kind of get-together. The main goal is to unite members in order to build new relationships and promote harmony within the community.
Impact of loyalty programs in retailing business in India for creating long t...Love Suryavanshi
Impact of loyalty programs in retailing business in India for creating long term relationships. Various topic on sutomer loyalty and loyalty program has been covered.
Similar to Customer loyalty program for chevrolet (20)
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
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www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
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Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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Customer loyalty program for chevrolet
1. Customer Loyalty Program [CLP]
Design to Introduce a Customer Loyalty
Program for ‘Chevrolet’ car services
within the domestic segment
Bharath Karthikeyan
PGDSSM(2011-12)
2. Objective
Loyalty programs differ from promotions that
they are ongoing campaigns for targeted
customers.
“What you want to do with a loyalty program
is to select and reward your most-valued
customers ”
3. Loyalty in an automobile industry…is it a trap?
• Cars are now almost a commodity, and car
manufacturers have a problem.
• It might almost be fair to say that the most noticeable
point of differentiation between competing, similar
marquees is the dealer who sells the car. Certainly, that
seems to be the area where most can go wrong, and
most complaints arise.
• So much depends on the way the car is sold and
particularly the way that the after sales contacts and
service are carried out.
• It's quite possible that it's for this reason that research
shows less loyalty to dealers than to manufacturers.
4. Objective of having CLPs for ‘Chevrolet’ service centers
• Helps gain customer satisfaction and loyalty to
the brand as a whole.
• After sales service is one among the prime factors
car buyers consider while buying.
• People in India relate to Chevrolet with a trendy
outlook and the company has huge potential to
offer ‘Customizability services’ for its product.
• There are no such initiatives by any other
automobile company in India for such
customization options.
6. CRM’s major milestone addressed: Make a customer feel
unique and special !
A customer can customize a 4 Lac car to something trendy looking like this
without void of any warranty as services are rendered by the parent company
itself
7. Indian Automobile industry and Chevrolet
• Car Buyers(at least in India) seem to prefer
imported vehicle brands
• India is one among the rapidly growing
‘Developing nations’ and most of the
dispensable income is concentrated on the
demography segment of age: 25-40
8. Types of Loyalty Programs
• Appreciations
Giving customers more of a company's product/service.
• Rewards
Giving customers rewards unrelated to a company's product/service
• Partnership
Marketing to another company's database and allowing loyal customers to
choose their rewards from either company.
• Rebate
Giving customers money back when they buy more.
• Affinity
Building a lifetime value relationship with a customer based on mutual
interests and not on the use of rewards.
• Coalition
Teaming up with different companies to share customer data to jointly
target a customer demographic.
11. Objectives for the Chevrolet Car Services CLP
Chevrolet has been a relatively new entrant in the field of automobiles in
India.
12. CLP techniques
● 360 degree view across all channels
● Personalized and perceived customer value
● Actionable feedback / Understanding customer
needs
● Customer win back/ Improved customer
retention / reduction in customer attrition /
enhancing
customer acquisition
● Promoting cross-selling
● Achieving business goal
13. Technology
Analysts have indicated that the success of loyalty programs is influenced by the choice of technology.
Given a differentiating Loyalty Program concept, a lot of challenges relate to the choice of
technology. A good CLP concept, to succeed, needs appropriate technological backing.
14. FAQs with CLPs
● Do Loyalty Programs go beyond cost of doing
business?
● Do Loyalty Programs offer any competitive
differentiation?
● Do Loyalty Programs lead to customer loyalty
or are limited to customer satisfaction only?
● Do Loyalty Programs influence purchase
behaviors or are taken for granted?
● Do Loyalty Programs influence margins
15. Key Advantages of Having a Loyalty Program
• It encourages consumers to concentrate their purchases in your company so that
they can reach a reward faster.
• It increases switching cost so that consumers who have already earned points
through your loyalty program are less likely to jump ship to a competitor.
• Compared with other promotions such as price discounts, a loyalty program incurs
delayed promotional cost, because consumers make purchases first and get
rewards later only after they have accumulated enough points.
• Related to the above cost issue, not all points earned through a loyalty program
translate into reward costs, as there will always be some consumers who never
reach the reward threshold or who never redeem their points.
• A loyalty program offers a way to capture consumer transaction history and can
lead to more in-depth understanding of your customers.
• If you have a sizable business such as an airline, a loyalty program can be a
revenue source as you can sell program currency (e.g., miles, points, etc.) to
partner businesses.
• A loyalty program, when properly designed, can make your best customers feel
appreciated and become more loyal.
16. Key Disadvantages of Having a Loyalty Program
• A loyalty program can be expensive to implement, unless you are doing a
basic punch card based “buy 10 get 1 free” type of program. Also unlike
one-time promotions, a loyalty program is typically a long-term
commitment and therefore needs financial support over time.
• Loyalty program points can represent significant financial liability and may
increase risk to your business. (Note: This can be alleviated by setting an
appropriate point expiration policy.)
• Your best customers may like you enough to want to buy from you any
way. So having a loyalty program may be giving away your profit margin
unnecessarily. My own research shows that existing heavy buyers barely
change their behavior after joining a loyalty program.
• The long-term impact of a loyalty program on true customer loyalty is not
well-established. Consumers may join your program purely for the
financial incentive and will abandon you if your competitor offers a better
program.