This document discusses communication strategies for building relationships with different buyer personalities. It provides profiles of 4 different types of buyers and tips on how to identify their personality styles based on clues from their office environment and behaviors. The key to an effective sales presentation is adapting your communication approach based on the buyer's personality type by paying attention to their verbal and nonverbal cues. Being able to recognize these signals will help the salesperson determine how the buyer is receiving the message and enable them to adjust their strategy accordingly to maintain the buyer's interest.