Neev Herbal Soaps is a social venture started in 2007 by Neev Trust to provide employment to women in villages. It produces handmade herbal soaps using natural ingredients. The document discusses Neev Soaps' PEST analysis, Porter's 5 forces analysis, SWOT analysis, target segment of quality-conscious urban customers, and recommendations around positioning, packaging, pricing, promotion, and distribution of the product through premium retail stores, hotels, and women's clubs and magazines.

1. Neev Herbal Soaps A venture for social Development CASE ANALYSIS XLRI SCHOOL OF BUSINESS AND HUMAN RESOURCE PRESENTED BY: ANSHAT SINGHAL B09070||GAURAV SHARMA B09080|| MEGHA BHATIA B09090 || PAVANI AYSOLA B09100 || SAYAN MAJUMDER B09110 || VIKRAM SINGH RATHORE B09120

2. Neev Trust – An Initiative NEEV TRUST started by Mr. Anurag Jain and Mrs. Shikha Jain in 2006 To empower poor in slums and villages Focus on education, entrepreneurship, community development NEEV SOAPS started in 2007 To provide employment and financial independence Financial sustainability for social activity Registered under KVIC Operates in hut in village in Jamshedpur 3 women full time employees

4. Highest penetrated category (98% urban and 70% rural)

5. Scores of brands – Attention of India's 1,100 million users.

6. 10% to the total 97,800 crores

7. Currently this industry is estimated to be 9800 crores annually in terms of sales and 5, 50,000 tonnes in terms of volume (As reported by AC Nielsen India Retail Store Audit 2008).

9. PEST Analysis Social Main target at Hygiene and personal care Indian customer becoming more beauty conscience Increase in awareness and benefits of herbal soaps Increased social importance for Handicraft and Craftsmen Technological Soap classified as Grade 1, 2, 3 on basis of Total Fatty Matter by BIS, Currently using small scale technology with no mechanization

10. Porter’s 5 Forces

14. Bargaining leverage

17. Both herbal and beauty soaps

18. High penetration High

19. Product

20. Price

21. Price

22. Place

23. Promotion

24. SWOT Analysis

25. Recommendations

26. Segmentation

27. Targeting

28. Target Segment Attractiveness Nearly 26 percent of Indian population is urban. Concentrated demand in the top cities that we are trying to get a grip on. The top 10 odd cities contain about 20% of India’s urban population as per estimates. Bangalore, Delhi, Mumbai, Kolkata, Kanpur,Chandigarh. The top hundred cities barely account for 60% of India’s urban population.

29. Target Segment Attractiveness

31. Fresh Cut

32. Fresh skin

33. Anti fungal

34. Anti microbial

35. Moisturizer

37. Exotic

38. Environment Friendly

40. Established players

41. Priced higher

43. Market leaders

44. Lower priceNature’s Envy

46. Almond Rose

47. Olive Rose

48. Patchouli

51. Packaging Neev Herbal Soap Nature’s Envy "Neev Herbal Handmade Soaps are made from vegetable oils (coconut, olive and palm oils) and purest essential oils without using any chemicals or artificial colours. Mild and nourishing to the skin they do not rob the skin off its natural oil.”

52. Price

53. Promotion Ladies’ Clubs Spas and beauty products Hotels Trade fairs Promotional activities in woman colleges Videos in you tube Tie-up with ayurvedic and health clinics High-end boutiques Ads in ayurvedic/high-end magazines Free samples (25 gms) with these magazines

54. Promotion Women’s clubs

55. Promotion Heritage Hotels

56. Promotion Trade exhibits

57. Promotion Health Clinics

58. Promotion Women’s and health magazines

59. Promotion Boutiques

60. Promotion Spas

61. Promotion During college fests

62. Place Premium retail stores medicine shop handicraft stores Gift shops Clubs Spas and beauty parlours Premium hotels Temporary stalls during college fests specially in women colleges Either-or kind of shops where alternative products are available

63. Place Premium Retail Stores

64. Place Selected medicine stores

65. Place Handicraft Stores

66. Place Premium Hotels

67. Place Shops selling alternative products

68. Place Trade Fairs

69. Other Recommendations Scale up operations Thrust on Social Venture Testimonials Extend to new product lines like face wash, moisturizer Corporate Movie

70. Thank You