Making Social Entrepreneurship Trendy


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On 17th of September, I was invited by Hill Top School to their Career Seminar to make a presentation on Social Entrepreneurship as a career option. The seminar was attended by over hundred school children from classes 10 onwards and their parents.

Social Entrepreneurship, by many well meaning leaders across the world is being hailed as the next big global movement. Puny though I am, I wish to state that I resonate with this conviction. So, I deeply admire the initiative taken by Mrs. Puneeta Chauhan, The Principal of Hill Top School for taking a courageous step forward and introducing children and parents to vocations that matter to society. We all know that in Jamshedpur and perhaps in most parts of India, the only careers garnering respect are medical, engineering or MBA. As a refreshing departure from this ubiquitous trend, the other career options that were included in the seminar were Human Resources, Environment and Social Work.

While making the presentation I was inspired by a statement made by Lisa, our previous intern, in one of her blogs, “It’s time to make Social Entrepreneurship Sexy” In fact I wanted to give this as the title of my post but then I dropped the idea thinking that this would be too blasphemous. The plight of Amit Trivedi scares me

If Coke advertises it’s wares and so does Nike and Apple, I do not understand why Social Entrepreneurs must be media shy or not be media savvy and trendy. Especially so, when what we advertise is concerned with most basic amenities of life like drinking water, food and education. So in the presentation I tried to make social entrepreneurship look trendy and sexy, an enticing option for young minds and not a staid and serious affair. Which does not mean that we are flippant in any sense because we grapple with some of humanity’s most pressing problems.

The presentation, being one for school kids is especially designed for people who are listening to this topic for the first time. So it is a simplistic version, which naturally sacrifices the intricacies, subtleties and subversions of this field. Please treat this as a disclaimer, in case you don’t find any profound stuff, which I reserve for practitioners of the field.

Ultimately, show this to your children

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Making Social Entrepreneurship Trendy

  1. 1. Making Social Entrepreneurship – A Career Option
  2. 2. Are you tired of living a life in the rut or do you want to live your ideaThen spark the next green revolution
  3. 3. A Business Enterprsie – Concerned only with Profits
  4. 4. A Social Enterprsie – Concerned with People, Planet & Profit
  5. 5. An inequitable worldWHY SOCIAL ENTREPRENEURSHIP?
  6. 6. Champagne Glass of Development
  7. 7. Privileged class ofIndia behaves likeQueen MarieAntoinetteMainly because of adisembodiededucation system
  8. 8. Water, water everywhere but not a glass to drink 780 million people lack access to an improved water source; approximately one in nine people 3.41 million people die from water, sanitation and hygiene-related causes each year. The water and sanitation crisis claims more lives through disease than any war claims through guns. An American taking a five-minute shower uses more water than the average person in a developing country slum uses for an entire day. 1
  9. 9. Would you like Coke or Food?
  10. 10. Think when you leave food on your plate
  11. 11. Become a social entrepreneur
  12. 12. Who is a Social EntrepreneurA person who pursues an innovative idea with the potential to solve a communityproblem. These individuals are willing to take on the risk and effort to create positivechanges in society through their initiatives.Examples of social entrepreneurship include microfinance institutions, educationalprograms, providing banking services in underserved areas and helping childrenorphaned by epidemic disease.The main goal of a social entrepreneur is not to earn a profit, but to implementwidespread improvements in society. However, a social entrepreneur must still befinancially savvy to succeed in his or her cause.
  13. 13. Simple Principles of Social EntrepreneurshipWHAT DO YOU NEED TO BE ASOCIAL ENTREPRENEUR
  14. 14. 1. Find something you love and would do for no pay2. Define the Problem3. Come up with a Solution4. THINK BIG5. BUILD SIMPLE6. ACT NOW
  15. 15. “Small” is a mindset, a way of acting, as opposed to a physical state – Small is not thethe size of your bank account, your asset base or the number of employees you have,etc.Thinking “Big” is thinking smart. Big ideas don’t have to equate to big budgets andexpenses – Big ideas are new ideas.
  16. 16. For years, scientists have been studying “swarm intelligence”—the collective behavior of social insects like honeybees and ants—to better understand the mechanisms underlying the amazing effectiveness of groups of individuals interacting “in the moment.” Without layers of management or carefully developed strategic plans, these “self-organizing teams” arrive at the best solutions to complex survival issues like nest building and foraging for food.Swarm Intelligence –Build Simple, Act Now
  17. 17. Commitment Remain self – committed for you are your
  18. 18. Though every social entrepreneur is a heroSOME GREAT SOCIALENTREPRENEURS
  19. 19. The Great Social Entrepreneurs Bill Drayton isn’t just a great example of a social entrepreneur, he actually helped to define and promote the term itself. Drayton is the founder and current chair of Ashoka: Innovators for the Public, an organization that is dedicated to finding and helping social entrepreneurs around the world. Drayton spreads out his social entrepreneurship expertise in other organizations as well, working as a chairman at Community Greens, Youth Venture, and Get America Working! in addition to his duties at Ashoka. As of 2010, Ashoka Foundation has sponsored 2,145Bill Drayton fellows in 73 countries, some of which have gone on to develop leading social businesses that have made a huge impact on communities around the world.
  20. 20. The Great Social Entrepreneurs Bring up social entrepreneurs and one of the first names you’re likely to encounter is that of Muhammad Yunus. Yunus has quite literally written the book on social entrepreneurship, sharing his expertise in microfinance and social capitalism through a number of books. Yunus is the founder of the Grameen Bank, an institution that provides microcredit loans to those in need to help them develop financial self-sufficiency.Muhammad Yunus Founded in 1983, the bank has brought in a net income of more than $10 million, and his work with the organization landed Yunus a Nobel Prize in 2006.
  21. 21. The Great Social Entrepreneurs TOMS founder, Mycoskie founded TOMS in 2006 after a visit to Argentina where he learned that many children get sick or injured because they do not have shoes to wear. To combat this, he created TOMS, a business that donates one pair of shoes to needy people for every pair that’s bought. So far, the company has donated more than a million pairs of shoes. In 2011, the company launched another initiative which aims to give away a pair of glasses or sight-saving surgeryBlake Mycoskie for every pair of sunglasses or glasses sold.
  22. 22. The Great Social Entrepreneurs Lack of clean and accessible drinking water is sadly something that millions of people (some estimates put it at more than a billion) worldwide face every day. After a moment of clarity in Liberia, club promoter Scott Harrison decided to make it his mission to change that, heading up the non-profit organization charity: water. Since it began, the charity has delivered clean drinking water to more than a million people in 17 different countries around the world. Harrison is perhaps one of the most successful social entrepreneurs of all time, with his organization growing more than 100%Scott Harrison in the first quarter of 2011, despite a major economic crisis that paralyzed many similar ventures. Harrison says he regards charity: water as a for-profit startup that has no profits, saying, “We give away 100% of our profits.
  23. 23. The Great Social Entrepreneurs Indian social activist and entrepreneur Sanjit “Bunker” Roy has helped thousands of people in Asia and Africa learn vital technical skills and bring solar power to their sometimes remote villages. Roy founded the Barefoot College, an organization which specializes in teaching illiterate women from poor villages how to become doctors, engineers, and architects. What’s more impressive is that each of the college’s campuses are solar powered and often built and designed by former students. In founding the college, Roy’s goal wasn’t to make a profit for himself, but to help improve the economic production and quality of life ofBunker Roy women throughout his native India (though some aspects of the project have spread to Africa as well). With women leading and running most of the Barefoot College’s operations, it’s clear that he’s been pretty successful in achieving that goal.
  24. 24. Special Mention – Amir Khan “Khan’s Quest” – He is breaking the Bollywood mold by tackling India’s social evils. Can an actor change a nation?” The 47-year-old actor’s show, which wrapped up on August 15, highlighted social evils like female foeticide, sexual abuse and domestic violence. “The solution has to start with me, with every individual. After all, if these terrible things are happening in my society, then I have a share of the blame, because I’ve done nothing to stop them,” Aamir Khan said “A solution can only begin to appear once I accept it’s partly my fault, and then you accept that it’s partly your fault, and a third person and a fourth person,” he added. Other Indian actors to feature on the cover of the magazine are Parveen Babi and Aishwarya Rai Bachchan.
  26. 26. Social Enterprises in India All of our costs and income are made clearly transparent, and 100% of any profits we take in are used back in the community through Seva Cafe.When you dine at Seva Café, you are not viewed as a customer, but instead as ourtreasured guest, as part of our family.When you dine at Seva Café, your meal is offered to you as a genuine gift, already paidfor in full by previous guests. You become part of a Circle of Giving, which is modeledmore closely to that of a family. Here, there are no bills. We leave it to you to pay itforward with your heart.
  27. 27. Social Enterprises in IndiaWaterlife is a pioneer in providing high quality potable water solutions to theunderserved in an affordable and sustainable manner. It has installed safe water systemsin more than 1,500 villages and urban areas reaching more than one million people.
  28. 28. Social Enterprises in India HPS provides end-to-end renewable energy solutions by installing 25-kW to 100-kW ‘mini power plants’ and then wiring villages and hamlets of up to 4000 inhabitants to deliver electricity on a pay- for-use basis. HPS uses a biomass gasification based proprietary electricity generation process, that generates electricity using 100% producer gas based system (“single fuel mode”). HPS distributes electricity directly to households and small businesses while keeping costs low by running insulated wires along bamboo poles to subscribingHusk Power Systems households, businesses and farms. Has touched Two Lakhs lives so far
  29. 29. SELCO Solar Pvt. Ltd, a social enterprise established in 1995, provides sustainable energy solutions and services to under-served households and businesses. It was conceived in an effort to dispel three myths associated with sustainable technology and the rural sector as a target customer base: 1) Poor people cannot afford sustainable technologies; 2) Poor people cannot maintain sustainable technologies; 3) Social ventures cannot be run as commercial entities. SELCO aims to empower its customer by providing a complete package of product, service and consumer financing through grameena banks, cooperative societies, commercial banks and micro-finance institutions.Harish Hande – Winner of Ramon Magsaysay Award
  30. 30. Fabindia is Indias largest private platform forproducts that are made from traditionaltechniques, skills and hand-based processes.Fabindia links over 80,000 craft based ruralproducers to modern urban markets, therebycreating a base for skilled, sustainable ruralemployment, and preserving Indias traditionalhandicrafts in the process.Fabindia promotes inclusive capitalism, throughits unique COC (community owned companies)model. The COC model consists of companies,which act as value adding intermediaries,between rural producers and Fabindia. These areowned, as the name suggests, by thecommunities they operate from; a minimum 26%shareholding of these companies is that of craftpersons.Fabindias products are natural, craft based,contemporary, and affordable.
  31. 31. Social Enterprises in IndiaRetired eye surgeon Govindappa Venkataswamy established the organization in nineteenseventy-six. He wanted to make high quality eye care available to all, especially Indias poor.He wanted to prevent needless cases of blindness.Eight out of ten people with vision problems live in developing countries. The World HealthOrganization says eighty-five percent of all vision problems could be prevented or cured.That includes seventy-five percent of all blindness.An estimated forty-five million people are blind, and India is home to ten million of them.Doctor Venkataswamy established the first Aravind Eye Hospital in Madurai, in Tamil Nadustate, with only eleven beds. Today Aravind Eye Care System is the largest eye care providerin the world. It operates five hospitals and more than thirty eye care centers across India.About seventy percent of the patients receive free care. The money comes from the thirtypercent of patients who can pay for their services.
  32. 32. Social Enterprise in India Pratham is the largest non governmental organisation working to provide quality education to the underprivileged children of India. Pratham was established in 1994 to provide education to the children in the slums of Mumbai city. Since then, the organization has grown both in scope and geographical coverage. Today we reach out to millions of children living both in rural and urban areas through a range of interventions.The Pratham team comprises of educationists, development professionals, mediapersonnel, corporates, workers, activists, PhDs, MBAs, CAs, civil servants, bankers, corporateprofessionals, consultants, who all bring their experiences and perspectives to the organsiationand are unified by the common vision of improving the future of our children.
  33. 33. Social Enterprise in India Mission To show it is possible to build a profitable and modern media company, which does not compromise on the quality of information and serves the needs of the citizen and the consumer. NEEV Soaps Article in Civil Society MagazinePublisher – Umesh Anand
  34. 34. And finally………….
  35. 35. VISIONEmpower individuals, transform society and sustain earth through education, environment initiatives and social entrepreneurship.
  36. 36. NEEV – Core Values Honesty Hard WorkMindfulness Compassion Resource Efficiency
  38. 38. NEEV’s Hybrid Social Enterprise Model
  39. 39. NEEV TrustProviding Education,Training and SkillDevelopment torural women,children and farmers
  40. 40. Training and EmploymentUnder the SDI programs ofNABARD, 100 women weretrained in manufacturing andpackaging of handmade herbalsoaps and other cosmetics.They were also taught to makehandmade paper bags.They were also given training inmarketing their products in fairs.
  41. 41. SRI System of Rice IntensificationSRI is a system of growing ricewhich aims at gaining moreyield per drop of water i.e., themain focus of the system iswater saving. Since mostfarmers in Jharkhand do rainfed farming, it has becomeinevitable to begin farmingpractices with effectiveutilisation of water resources.The SRI is one such technologywhich promotes higherproductivity with minimuminput of water.
  42. 42. SRI System of Rice Intensification• Number of farmers attached : 600 farmers• Area covered under SRI : 50 acres• No. of awareness programs organised in various villages :16 awareness programs• No. of Kisan melas organised : 5 kisan melas• No. of participating farmers in Kisan mela : 200 participant farmers
  43. 43. NEEV Rural Learning Centre Bringing the Joy of Learning to Rural Kids in Hurlung Village through weekly interactive classes
  44. 44. Internship Program for Students
  45. 45. NETWORKINGXLRI• Student Projects, MAXI Fair, Mentoring, Exposure, ConferencesBIMTECH, NOIDA• Course on Social EntrepreneurshipSYMBIOSIS, PUNE• Media SupportFACULTY OF MANAGEMENT STUDIES• Student Research ProjectsAIESEC Interns• Internship by Foreign Students
  46. 46. Involving MBA Students in Social Entrepreneurship Venture of NEEV
  47. 47. NEEV Soaps Research Projects by Symbiosis Students NEEV Soaps Case Study in Maxi Fair - 2009
  48. 48. Interacting with XLRI Students on NEEV Soaps Competition - 2010
  50. 50. Glimpses – NEEV Public School Activities Round the Year
  51. 51. Glimpses – NEEV Public School Caring Learning Environment
  52. 52. Glimpses – NEEV Public School Digital Multimedia Classroom
  53. 53. Glimpses – NEEV Public School Inter School Cultural Programs
  54. 54. Challenges – NEEV Public School • Cost of Books & Copies High Cost of Education • Cost of Travel – Village to School Money cannot be a motivation asRetaining Good salaries are as low as Rs. 1000 to 2000 per month Teachers School cannot charge high fees from Limited poor parentsInfrastructure Most students studying in NEEV are firstEnglish Language generation learners or children whose parents don’t speak english
  55. 55. Success Achieved DespiteChallenges, by NEEV School First Batch of Students Pass out ICSE with 82% being Highest Percentage NEEV School becomes one of the first schools to have a multimedia digital class room NEEV School has one of the lowest attrition rate of teachers Gives quality education at half the cost of other English medium schools
  56. 56. Not Just a Commodity But a VisionNEEV Herbal handmade Soaps is a social enterprise that reveres and celebrates harmony between man and nature. We aim to produce the highest quality hand crafted herbal products while providing adignified means of employment of rural women and regenerating rural economy 3P’s People, Planet & Profit
  57. 57. NEEV Soaps is the For Profit Wing ofNEEV Social EnterpriseFounded in 2007 by Shikha & AnuragRegistered as a SSI under Khadi & VillageIndustries CommissionLegal Status – Proprietary Firm
  58. 58. Providing Employment to Rural Ladies Women Working along with Babies
  59. 59. The Game Changer – India International Trade Fair 2008
  60. 60. NEEV Soaps in CANTON Fair – CHINA, 2009
  62. 62. Reach of NEEV Herbal ProductsRetail Outlets • Over 100 Retail Outlets in 22 cities, Bypassing the DistributorExhibitions • About 50 ExhibitionsOnline Partners • About 7 Online Partners like SHOPO, CRAFTSVILLA, VILLCART, NATURAL MANTRA ETC.Hotels • 6 HotelsSocial Media Marketing • Website & FacebookWomen Partners • At Present 5 Partners
  64. 64. AwardsVivekananda Yuva Samman 2009 Bharat Excellence Award 2011 Vivekananda Yuva Samman 2012National Award from MSME 2010
  65. 65. MBA in Social Entrepreneurship offered by all Colleges