SlideShare a Scribd company logo
 
 
Overall Product Description
Our Product We provide a Bluetooth proximity marketing system that delivers customized information via text messages (SMS) to clientele/consumers inside retail store premises.  The unit quickly identifies a Bluetooth enabled device as it comes into range and immediately attempts to deliver the selected information message to the device.
Our Market (Business/Category) We develop products that harnesses the functionality of Bluetooth technology to deliver targeted information/content to Bluetooth enabled devices.  The primary focus is the retail marketing industry. By delivering marketing/sales/advertising content within the premises of a store.
Our Mission Statement: “ The mission of Blueberry Media Inc. is to provide endless marketing opportunities for retailers utilizing proprietary wireless technologies.”
Market Size & Trends
Our Competitive Landscape:
Our Market Size Time 2006 - $550mil BlueTooth Market Size ($mil)
Industry attractiveness: ,[object Object]
Industry attractiveness: ,[object Object],+ Profit Time Oct. 2006
Industry attractiveness: ,[object Object],[object Object],[object Object],+
Industry attractiveness: ,[object Object],[object Object],- ,[object Object]
Social and Economic trends: ,[object Object],[object Object],[object Object]
Target Market: ,[object Object],[object Object]
Primary Target: ,[object Object],[object Object],[object Object]
Target Consumer: ,[object Object],[object Object],[object Object],[object Object]
Corporate Decisions within the Category: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cost Breakdown: ,[object Object],[object Object],[object Object]
Pricing trends: ,[object Object],[object Object],[object Object],[object Object]
SWOT analysis (internal): ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT analysis (external): ,[object Object],[object Object],[object Object],[object Object],[object Object]
The End

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BlueBerry Media

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  • 4. Our Product We provide a Bluetooth proximity marketing system that delivers customized information via text messages (SMS) to clientele/consumers inside retail store premises. The unit quickly identifies a Bluetooth enabled device as it comes into range and immediately attempts to deliver the selected information message to the device.
  • 5. Our Market (Business/Category) We develop products that harnesses the functionality of Bluetooth technology to deliver targeted information/content to Bluetooth enabled devices. The primary focus is the retail marketing industry. By delivering marketing/sales/advertising content within the premises of a store.
  • 6. Our Mission Statement: “ The mission of Blueberry Media Inc. is to provide endless marketing opportunities for retailers utilizing proprietary wireless technologies.”
  • 7. Market Size & Trends
  • 9. Our Market Size Time 2006 - $550mil BlueTooth Market Size ($mil)
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