Euromonitor Consulting provides market research and consulting services to help clients identify growth opportunities globally. They have over 1,000 analysts in 190 countries who collect data. Euromonitor Consulting focuses on building partnerships with clients and provides expertise in consumer goods, industries, and B2B through strategic research projects exploring topics like market sizing, trends, and marketing claims. Their goal is to help clients understand markets better and inform strategic decisions through independent and unbiased research.

1. ABOUT
EUROMONITOR
CONSULTING

2. 1© EUROMONITOR INTERNATIONAL
WHY IS EUROMONITOR CONSULTING YOUR IDEAL RESEARCH PARTNER?
Where others see global complexity, we see
opportunity. Our research consulting team
works to answer your commercial questions with
data and insights generated by our research
experts, industry knowledge and network of
1,000 on-the-ground analysts in 190 developed,
emerging and frontier markets.
We help clients identify growth opportunities
and support functions from strategy, finance,
innovation and insights, to category and
marketing teams. In more than 8,000 projects,
we have demonstrated our expertise in
consumer goods categories, industrial sectors
and B2B industries.
We focus on building collaborative partnerships
with clients, constructing studies exploring
market sizing, competitive intelligence, trend
analysis, market attractiveness and marketing
claims. Our cost-effective research will change
the way you think about, approach, and take
action in global markets.

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OUR METHODOLOGY

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EUROMONITOR
CONSULTING PILLARS
Strategic Partnerships
Collaborative, tailored partnerships and flexible
interactive project management achieve the best
outcomes.
»» Our teams ensure we understand all of your needs
»» We share findings as projects progress for feedback
and adjust research to changing priorities.
»» Post-project support for any questions and
next steps
Research Expertise
Our strong analyst network provides standardised
data for like-for-like industry and country
comparisons, ensuring your data and definitions are
the same.
»» Creative methods to build original data on new
research topics
»» Quantitative and qualitative methodologies for
stronger data and deeper, richer insights
»» Trade interviews to inform analysis with a 360 view
across your supply chain
Industry Knowledge
Our teams bring extensive knowledge of industries,
categories, economies and consumers worldwide.
»» 25 years’ experience researching challenging, data-
poor markets
»» Project teams advise on sources and integrate
existing knowledge to the solution
»» Industry teams provide sector-specific insights
Local Insights, Global Network
On-the-ground research network of 1,000 field-based
analysts observe markets first-hand.
»» Analysts close to sources and industry contacts
»» Local analysts observe markets first-hand
»» Global infrastructure and multi-country project
management to suit client needs

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MARKET CONTEXT
We evaluate long-term trends, external macro
factors and the wider operating environment,
bringing context on the market and to
company performance.
We help clients spot opportunities for
innovation and develop successful strategies in
preparation for the impact from transformative
global forces on economies, cultures,
consumer lifestyles and their businesses.
Our econometric models help clients explore
different future scenarios and quantify the
impact on sales in order to reduce risks and
inform investment decisions.
We Answer Your Most
Challenging Business Questions
»» Where are growth opportunities likely to come
from? How do we capitalize on them?
»» How can we improve medium-to-long-term
forecast accuracy?
»» How will changes in the macroeconomic
environment impact on my market?
»» What transformative global forces will impact our
industry? What strategies do we need?
Examples of Our Capabilities
and What We Deliver
»» Megatrend analysis of the critical global forces
affecting your business
»» Rigorous, independent, unbiased projections of
future demand
»» Scenario models and quantitative,
predictive forecasting
»» Industry analysis and visual high-impact
presentations
»» Future scenarios, strategy options and
opportunities for innovation

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SUPPLY CHAIN
AND DISTRIBUTION
We measure product sales and provide a
full distribution analysis through all B2C and
B2B channels to help clients spot growth
opportunities, adapt to change and maximize
sales and exposure to customers.
To develop successful multi-channel
distribution strategies, we analyse market
structure and supply-chain organisation and
provide insights on local trade-relationships,
distribution partners, possible barriers and
potential entry-points.
We Answer Your Most
Challenging Business Questions
»» Can you measure sales by channel?
»» What are the best practices by channel?
»» Can you recommend the best suppliers and
distributors? What are their needs and wants so we
can negotiate effectively?
»» Can you identify global partners for manufacturing,
technology, distribution?
Examples of Our Capabilities
and What We Deliver
»» Per channel sales value in any sales channel
»» Supply chain maps with sales flows and
margin analysis
»» Channel-specific metrics: sales, concentration,
pricing and other operational metrics
»» Best-fit partner screening and evaluation matrices
»» B2C including store and non-store, Internet, direct,
informal, illicit, counterfeit brands, contraband
»» B2B including e-commerce, workplace, institutional,
government, distributors
»» Key issues e.g. supply-chain certification,
sustainability

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COMPETITIVE
ENVIRONMENT
Identify and understand competitors in
your market, analyse their strengths and
weaknesses and learn from successes and
failures with our competitive environment
reporting. We identify opportunities using
comparative analysis of competitors’
portfolios including sales performance,
innovation, positioning, target customers and
channels of distribution.
We Answer Your Most
Challenging Business Questions
»» Which competitors are winning and why?
»» How can we outgrow our industry and competitors?
»» How well are we positioned compared to
our competitors?
»» Who is moving into our space?
Examples of Our Capabilities
and What We Deliver
»» Competitive landscape analysis assessing competitive
intensity, winners, losers, threats
»» Company profiles focusing on your key questions
»» Company sales, brand share data, performance metrics
»» SWOT analysis
»» Organisational and portfolios analysis

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MARKET
MEASUREMENT
Learn the story behind the numbers with our
market measurement analysis. Euromonitor
Consulting can help you measure the
full potential of new markets and growth
opportunities, identify new channel and
category prospects and reduce the risk from
new initiatives.
Our market modellers and econometricians
use the latest statistical techniques and
business analytics to measure and forecast
sales demand, combined with qualitative
analysis of trends and industry drivers to
support strategic decisions and commercial
due diligence.
We Answer Your Most
Challenging Business Questions
»» Which categories and countries offer the best
growth opportunities?
»» What’s the size of the prize? Can you measure sales
to our target segments?
»» How do we maximize the growth potential of
our product?
»» Is this a viable opportunity? Why or why not?
Examples of Our Capabilities
and What We Deliver
»» Up-to-date and reliable market sizes, growth
and forecasts
»» Value and volume sizes for markets, categories,
companies, brands, channels
»» Market attractiveness analysis and scorecards with
standardised data for comparative analysis
»» Segmentation analysis to confirm the size and
strength of your target customer groups
»» Global reports, national and regional analysis, city
profiles

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POSITIONING AND
INNOVATION
Evaluate emerging trends, changes in the
market and customer preferences to explore
products of the future with our positioning
and innovation research. Identification of the
latest international product developments
and new service concepts, combined
with analysis of market trends, consumer
preferences and industry insider insights,
pinpoints success drivers and market failures.
Analysis of competitors’ product positioning
will help your organisation understand the
competitive product environment, recognise
gaps in the market and find opportunities for
new products and brand extensions.
We Answer Your Most
Challenging Business Questions
»» Can you sort innovations supported by emerging
trends from fashions and fads?
»» Which international innovations could work for my
product or in our markets?
»» Can you provide insights to help develop
marketing hooks?
»» How can we tailor our value proposition to suit
local customers?
Examples of Our Capabilities
and What We Deliver
»» Analysis of the latest products, concepts, retail
innovations and services
»» New product sales growth forecasts
»» Analysis of competitors’ packaging, labeling and
marketing claims
»» Market intelligence to validate the specific wording
for your marketing claim
»» Case studies exploring causes of successes
and failures
»» Recommended Customer to Customer (C2C) and
digital marketing strategies

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LET US HELP
YOU SUCCEED
We have more than 40 years’ experience
researching industries, categories, countries
and consumers worldwide. Our research adds
needed context to an industry, providing
meaningful and actionable strategic
recommendations. Our experts fill information
gaps and bring together multiple sources,
providing the context necessary for
accurate planning.

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www.euromonitor.com/contact-us
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www.euromonitor.com/consulting
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service to every client and the same attention
to detail to every project brief. Tell us your
needs and we’ll call back and provide a free,
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