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#ProjectAwesome
                                      DJ Waldow
                                   BlogWorld LA
                                         11/5/11
Social Media Experiment: How to Find a New Job
July 1, 2011




                              Flickr: superstrikertwo




#ProjectAwesome   @djwaldow
Moments Later




                              Flickr: superstrikertwo




#ProjectAwesome   @djwaldow
July 6, 2011
As most of you know (some in more detail than others), I'm no longer employed by
Blue Sky Factory. Unfortunately, that's all I can really say until next week. That being said, I'm
in the process of revamping my resume - an interactive PDF.

I'm working on a blog post titled "Social Media Experiment: Find a New Job Using Social
Networks" that will publish sometime next week. In the post, I'm going to do a *voice-over for
my "interactive PDF resume" and was hoping to include some video testimonials. This is where
you all come in, should you choose to participate. 

How you can help:
 • Create a short (less than 29 seconds), fun, creative, "This is why you need to hire DJ" video.
 • Post to YouTube as unlisted (for now) and email me the URL ... OR send me raw video file.

If you don't have the time, don't feel like you know me well enough, or just don't want to
participate, I totally understand.

If you do choose to help out, I can promise you virtual bear hugs and coffee/
beer toasts (or tequila for Jay; martini for Webster, diet coke for Falls, wine/
snakebite for Amber). I will also shout from the rooftops of Salt Lake City about how
awesome you are all and show some link love/juice on my blog.



                          #ProjectAwesome                   @djwaldow
As most of you know (some in more detail than others), I'm no longer employed by Blue Sky
Factory. Unfortunately, that's all I can really say until next week. That being said, I'm in the process of
revamping my resume - an interactive PDF.

I'm working on a blog post titled "Social Media Experiment: Find a New Job Using Social Networks"
that will publish sometime next week. In the post, I'm going to do a *voice-over for my "interactive
PDF resume" and was hoping to include some video testimonials. This is where you all come in,
should you choose to participate. 

How you can help:
 • Create a short (less than 29 seconds), fun, creative, "This is why you need to hire DJ" video.
 • Post to YouTube as unlisted (for now) and email me the URL ... OR send me raw video file.

If you don't have the time, don't feel like you know me well enough, or just don't want to
participate, I totally understand.

If you do choose to help out, I can promise you virtual bear hugs and coffee/beer toasts (or tequila
for Jay; martini for Webster, diet coke for Falls, wine/snakebite for Amber). I will also shout from the
rooftops of Salt Lake City about how awesome you are all and show some link love/juice on my
blog.



                             #ProjectAwesome                     @djwaldow
As most of you know (some in more detail than others), I'm no longer employed by Blue Sky
Factory. Unfortunately, that's all I can really say until next week. That being said, I'm in the process of
revamping my resume - an interactive PDF.

I'm working on a blog post titled "Social Media Experiment: Find a New Job Using Social Networks"
that will publish sometime next week. In the post, I'm going to do a *voice-over for my "interactive
PDF resume" and was hoping to include some video testimonials. This is where you all come in,
should you choose to participate. 

How you can help:
 • Create a short (less than 29 seconds), fun, creative, "This is why you need to hire DJ" video.
 • Post to YouTube as unlisted (for now) and email me the URL ... OR send me raw video file.

If you don't have the time, don't feel like you know me well enough, or just don't want to
participate, I totally understand.

If you do choose to help out, I can promise you virtual bear hugs and coffee/beer toasts (or
tequila for Jay; martini for Webster, diet coke for Falls, wine/snakebite for Amber). I will also
shout from the rooftops of Salt Lake City about how awesome you are all and show some link
love/juice on my blog.



                             #ProjectAwesome                     @djwaldow
Flickr: superstrikertwo




#ProjectAwesome   @djwaldow
Flickr: superstrikertwo




#ProjectAwesome   @djwaldow
Flickr: superstrikertwo




#ProjectAwesome   @djwaldow
#ProjectAwesome   @djwaldow
#ProjectAwesome   @djwaldow
#ProjectAwesome   @djwaldow
My Inbox
that same
  day...


     #ProjectAwesome   @djwaldow
#ProjectAwesome   @djwaldow
#ProjectAwesome   @djwaldow
48 Hours Later...
40+ interview requests
5,600 interactive resume views
1,500 views of “Hire DJ” video
3,000 unique blog visits*
              * (10x more than my best day in 2 years of blogging).



       #ProjectAwesome         @djwaldow
#ProjectAwesome   @djwaldow
30 Days Later...




  #ProjectAwesome   @djwaldow
This did not happen in 30 days.




   #ProjectAwesome   @djwaldow
It took years.




#ProjectAwesome    @djwaldow
#ProjectAwesome   @djwaldow
#ProjectAwesome   @djwaldow
#ProjectAwesome   @djwaldow
#ProjectAwesome   @djwaldow
#ProjectAwesome   @djwaldow
#ProjectAwesome   @djwaldow
#ProjectAwesome   @djwaldow
#ProjectAwesome   @djwaldow
Social Capital + Trust Agents




      #ProjectAwesome   @djwaldow
Social Capital
• Social relationships that have productive benefits
• the “currency of the web” (Julien Smith)



Trust Agents
“people that understand how [social capital] works through their understanding
of how people work on the web (how they join together, how they come to trust
others, etc).They do this, at all times, with *people* in mind, not profit.”


                                                    Source: Julien Smith, co-author of Trust Agents



                    #ProjectAwesome            @djwaldow
Trust


       Friendship


     Relationship



#ProjectAwesome   @djwaldow
EARNED                    Trust


BUILT                  Friendship


GREW                  Relationship



   #ProjectAwesome   @djwaldow
EARNED             Trust

 #ProjectAwesome   @djwaldow
EARNED             Trust

 #ProjectAwesome   @djwaldow
EARNED             Trust

 #ProjectAwesome   @djwaldow
BUILT             Friendship

#ProjectAwesome     @djwaldow
GREW Relationship
 #ProjectAwesome   @djwaldow
#ProjectAwesome   @djwaldow
#ProjectAwesome   @djwaldow
What are you known for?
What do you want to be known for?
     What are you good at?
       What do you love?




     #ProjectAwesome   @djwaldow
Be helpful.
        Be kind.
       Be positive.




#ProjectAwesome       @djwaldow
It took time (years).
                It took work (lots).
It involved both online & face to face (bear hugs).




            #ProjectAwesome    @djwaldow
#ProjectAwesome   @djwaldow
#ProjectAwesome   @djwaldow
DJ Waldow
                  Founder & CEO


                  djwaldow@waldowsocial.com
                  919.943.9248




                   djwaldow



#ProjectAwesome   @djwaldow

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Social Media Experiment: How to Find a New Job - BlogWorld 5NOV11 (Waldow Social)

  • 1. #ProjectAwesome DJ Waldow BlogWorld LA 11/5/11 Social Media Experiment: How to Find a New Job
  • 2. July 1, 2011 Flickr: superstrikertwo #ProjectAwesome @djwaldow
  • 3. Moments Later Flickr: superstrikertwo #ProjectAwesome @djwaldow
  • 4. July 6, 2011 As most of you know (some in more detail than others), I'm no longer employed by Blue Sky Factory. Unfortunately, that's all I can really say until next week. That being said, I'm in the process of revamping my resume - an interactive PDF. I'm working on a blog post titled "Social Media Experiment: Find a New Job Using Social Networks" that will publish sometime next week. In the post, I'm going to do a *voice-over for my "interactive PDF resume" and was hoping to include some video testimonials. This is where you all come in, should you choose to participate.  How you can help: • Create a short (less than 29 seconds), fun, creative, "This is why you need to hire DJ" video. • Post to YouTube as unlisted (for now) and email me the URL ... OR send me raw video file. If you don't have the time, don't feel like you know me well enough, or just don't want to participate, I totally understand. If you do choose to help out, I can promise you virtual bear hugs and coffee/ beer toasts (or tequila for Jay; martini for Webster, diet coke for Falls, wine/ snakebite for Amber). I will also shout from the rooftops of Salt Lake City about how awesome you are all and show some link love/juice on my blog. #ProjectAwesome @djwaldow
  • 5. As most of you know (some in more detail than others), I'm no longer employed by Blue Sky Factory. Unfortunately, that's all I can really say until next week. That being said, I'm in the process of revamping my resume - an interactive PDF. I'm working on a blog post titled "Social Media Experiment: Find a New Job Using Social Networks" that will publish sometime next week. In the post, I'm going to do a *voice-over for my "interactive PDF resume" and was hoping to include some video testimonials. This is where you all come in, should you choose to participate.  How you can help: • Create a short (less than 29 seconds), fun, creative, "This is why you need to hire DJ" video. • Post to YouTube as unlisted (for now) and email me the URL ... OR send me raw video file. If you don't have the time, don't feel like you know me well enough, or just don't want to participate, I totally understand. If you do choose to help out, I can promise you virtual bear hugs and coffee/beer toasts (or tequila for Jay; martini for Webster, diet coke for Falls, wine/snakebite for Amber). I will also shout from the rooftops of Salt Lake City about how awesome you are all and show some link love/juice on my blog. #ProjectAwesome @djwaldow
  • 6. As most of you know (some in more detail than others), I'm no longer employed by Blue Sky Factory. Unfortunately, that's all I can really say until next week. That being said, I'm in the process of revamping my resume - an interactive PDF. I'm working on a blog post titled "Social Media Experiment: Find a New Job Using Social Networks" that will publish sometime next week. In the post, I'm going to do a *voice-over for my "interactive PDF resume" and was hoping to include some video testimonials. This is where you all come in, should you choose to participate.  How you can help: • Create a short (less than 29 seconds), fun, creative, "This is why you need to hire DJ" video. • Post to YouTube as unlisted (for now) and email me the URL ... OR send me raw video file. If you don't have the time, don't feel like you know me well enough, or just don't want to participate, I totally understand. If you do choose to help out, I can promise you virtual bear hugs and coffee/beer toasts (or tequila for Jay; martini for Webster, diet coke for Falls, wine/snakebite for Amber). I will also shout from the rooftops of Salt Lake City about how awesome you are all and show some link love/juice on my blog. #ProjectAwesome @djwaldow
  • 10. #ProjectAwesome @djwaldow
  • 11. #ProjectAwesome @djwaldow
  • 12. #ProjectAwesome @djwaldow
  • 13. My Inbox that same day... #ProjectAwesome @djwaldow
  • 14. #ProjectAwesome @djwaldow
  • 15. #ProjectAwesome @djwaldow
  • 16. 48 Hours Later... 40+ interview requests 5,600 interactive resume views 1,500 views of “Hire DJ” video 3,000 unique blog visits* * (10x more than my best day in 2 years of blogging). #ProjectAwesome @djwaldow
  • 17. #ProjectAwesome @djwaldow
  • 18. 30 Days Later... #ProjectAwesome @djwaldow
  • 19. This did not happen in 30 days. #ProjectAwesome @djwaldow
  • 21. #ProjectAwesome @djwaldow
  • 22. #ProjectAwesome @djwaldow
  • 23. #ProjectAwesome @djwaldow
  • 24. #ProjectAwesome @djwaldow
  • 25. #ProjectAwesome @djwaldow
  • 26. #ProjectAwesome @djwaldow
  • 27. #ProjectAwesome @djwaldow
  • 28. #ProjectAwesome @djwaldow
  • 29. Social Capital + Trust Agents #ProjectAwesome @djwaldow
  • 30. Social Capital • Social relationships that have productive benefits • the “currency of the web” (Julien Smith) Trust Agents “people that understand how [social capital] works through their understanding of how people work on the web (how they join together, how they come to trust others, etc).They do this, at all times, with *people* in mind, not profit.” Source: Julien Smith, co-author of Trust Agents #ProjectAwesome @djwaldow
  • 31. Trust Friendship Relationship #ProjectAwesome @djwaldow
  • 32. EARNED Trust BUILT Friendship GREW Relationship #ProjectAwesome @djwaldow
  • 33. EARNED Trust #ProjectAwesome @djwaldow
  • 34. EARNED Trust #ProjectAwesome @djwaldow
  • 35. EARNED Trust #ProjectAwesome @djwaldow
  • 36. BUILT Friendship #ProjectAwesome @djwaldow
  • 38. #ProjectAwesome @djwaldow
  • 39. #ProjectAwesome @djwaldow
  • 40. What are you known for? What do you want to be known for? What are you good at? What do you love? #ProjectAwesome @djwaldow
  • 41. Be helpful. Be kind. Be positive. #ProjectAwesome @djwaldow
  • 42. It took time (years). It took work (lots). It involved both online & face to face (bear hugs). #ProjectAwesome @djwaldow
  • 43. #ProjectAwesome @djwaldow
  • 44. #ProjectAwesome @djwaldow
  • 45. DJ Waldow Founder & CEO djwaldow@waldowsocial.com 919.943.9248 djwaldow #ProjectAwesome @djwaldow