The document provides 13 methods for growing an email list: 1) Make signups obvious, 2) Make signups easy, 3) Ask for emails after purchases, 4) Use humor, 5) Get creative, 6) Use QR codes, 7) Leverage social media, 8) Explain the signup process, 9) Send welcome emails, 10) Provide incentives, 11) Consider popups, 12) Use attention-grabbing headlines, and 13) Collect emails offline. It emphasizes that permission, deliverability, and valuable content are most important for email marketing success.

1. DJ Waldow
Social Fresh Charlotte
9/7/11
List Building: The Secret to Email Marketing

2. Waldow Social.

3. 7 practical, actionable methods
to grown your email list
Growing Your Email List.

4. 13practical, actionable methods
to grown your email list
Growing Your Email List.

5. The One Thing.

6. ✓Permission
✓Deliverability
✓Content (valuable)
✓From Name
✓Subject Line
What’s Important.

7. "You live or
die by your
database."
-- Jeff Pulver

8. 1. Make it Obvious.

9. 1. Make it Obvious.

10. 1. Make it Obvious.

11. 1. Make it Obvious.

12. 1. Make it Obvious.

13. 2. Make it Easy.

14. 2. Make it Easy.

15. 2. Make it Easy.

16. 3. Ask Post-registration.

17. 4. Use Humor.

18. 5. Get Creative.

19. http://cptr.it/email
6. Use a QR code.

20. 7. Use Social Media.

21. 8. Explain the Sign up Process.

22. 8. Explain the Sign up Process.

23. 9. Send a Welcome Email.

24. Consider a Popup.

25. (I know. I know.)

26. 10. Consider a Popup.

27. 10. Consider a Popup.

28. http://www.christopherspenn.com/2011/02/do-welcome-popups-work/
10. Consider a Popup.

29. 11. Provide Incentive.

30. 12. Big Arrows. WIIFM?

31. 13. Offline.

32. 13. Offline.

33. 13. Offline.

34. But, Please. Don’t. Do. This.

35. 1. Make it obvious.
2. Make it easy.
3. Ask post-registration.
4. Use humor.
5. Get creative.
6. Use a QR code.
7. Use social media.
8. Explain the sign up process.
9. Send a welcome email.
10. Provide incentive.
11. Consider a popup.
12. Big arrows. WIIFM?
13. Offline.
13 Ways to Grow Your Email List.

36. Let’s keep in touch.
waldowsocial.com/email
Waldow Social.

37. Image Credits
• Shhh: leahnicor
• Exclamation Point: simiezzz
• Postcard - Steve Woodruff
• Chart for Popups: Chris Penn
• Call Center Woman: alanclarkdesign
All images are from Flickr (Creative Commons) unless otherwise noted.