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DJ Waldow
                             Social Fresh Charlotte
                                            9/7/11




List Building: The Secret to Email Marketing
Waldow Social.
7 practical, actionable methods
   to grown your email list



   Growing Your Email List.
13practical, actionable methods
  to grown your email list



 Growing Your Email List.
The One Thing.
✓Permission
✓Deliverability
✓Content (valuable)
✓From Name
✓Subject Line

     What’s Important.
"You live or
die by your
database."  
        -- Jeff Pulver
1. Make it Obvious.
1. Make it Obvious.
1. Make it Obvious.
1. Make it Obvious.
1. Make it Obvious.
2. Make it Easy.
2. Make it Easy.
2. Make it Easy.
3. Ask Post-registration.
4. Use Humor.
5. Get Creative.
http://cptr.it/email

6. Use a QR code.
7. Use Social Media.
8. Explain the Sign up Process.
8. Explain the Sign up Process.
9. Send a Welcome Email.
Consider a Popup.
(I know. I know.)
10. Consider a Popup.
10. Consider a Popup.
http://www.christopherspenn.com/2011/02/do-welcome-popups-work/


10. Consider a Popup.
11. Provide Incentive.
12. Big Arrows. WIIFM?
13. Offline.
13. Offline.
13. Offline.
But, Please. Don’t. Do. This.
1. Make it obvious.
2. Make it easy.
3. Ask post-registration.
4. Use humor.
5. Get creative.
6. Use a QR code.
7. Use social media.
8. Explain the sign up process.
9. Send a welcome email.
10. Provide incentive.
11. Consider a popup.
12. Big arrows. WIIFM?
13. Offline.

 13 Ways to Grow Your Email List.
Let’s keep in touch.


                           waldowsocial.com/email




                       Waldow Social.
Image Credits


• Shhh: leahnicor
• Exclamation Point: simiezzz
• Postcard - Steve Woodruff
• Chart for Popups: Chris Penn
• Call Center Woman: alanclarkdesign



                     All images are from Flickr (Creative Commons) unless otherwise noted.

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List Building: The Secret to Email Marketing (Social Fresh Charlotte)