Blue ocean and red ocean strategies
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Blue ocean and red ocean strategies in a business environment
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Blue ocean and red ocean strategies
- 1. BLUE OCEAN AND RED OCEAN STRATEGIES SUBMITTED BY, VENKATESWAR ASOKAN (18EPMB111) Venkateswar Asokan (18EPMB111)
- 2. INTRODUCTION • Red Ocean companies try to outperform their rivals to grab a greater share of existing demand. • Blue Ocean companies, in contrast, access untapped market space and create demand, and so they have the opportunity for highly profitable growth. Venkateswar Asokan (18EPMB111)
- 6. RED OCEAN STRATEGY EXAMPLES: If we take shampoo product, • Dove • Pantene • Sun silk • Clinic Plus • Head & Shoulders • Fiama Di Wills • Himalaya. Venkateswar Asokan (18EPMB111)
- 7. CHARACTERISTICS OF RED OCEAN STRATEGY: • Concentration on competitive advantage • Low profit and growth opportunities • Known competitive rules • Defined industrial boundaries • Defined market space • Existing industries • Focus on existing customers and existing demand • Beat the competition • Low cost or low differentiationsVenkateswar Asokan (18EPMB111)
- 8. BLUE OCEAN STRATEGY EXAMPLES: • iTunes (Apple) • Canon (Personnel desktop copier) • Philips (Innovative products) • Uber and Ola (Service oriented) • Jio • Swiggy • Microsoft (in surface laptops) Venkateswar Asokan (18EPMB111)
- 9. CHARACTERISTICS OF BLUE OCEAN STRATEGY: • Value innovation, innovation and creativity • High profit and growth opportunities • Unknown competitive rules • Undefined industrial boundaries • Undefined market space • Non- Existent industries • Creating future customers future demands • Crating the new market Venkateswar Asokan (18EPMB111)
- 11. VALUE INNOVATION Venkateswar Asokan (18EPMB111)
- 12. CONCLUSION • As a manager, When we begin our strategic planning, recognizing the difference between a red and blue ocean may not be as easy as the colors would indicate. Start by identifying what your target market needs and other internal and external factors of the business. Venkateswar Asokan (18EPMB111)