Bloomerang Product Overview 2015
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This document summarizes Bloomerang, a donor database software. It notes that less than 45% of fundraisers know their donor retention rates. Bloomerang aims to help nonprofits measure and improve retention through its features. These include automatic engagement factors to track interactions, donor communication tools, and reports. Pricing information is also provided. The software is designed to be intuitive and focus on the most important functions for nonprofits.
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Bloomerang Product Overview 2015
- 2. Do you know your retention rate?
- 3. In our surveys, less than 45% of fundraisers knew their current donor retention rate. Do you know your retention rate?
- 4. Fundraising Effectiveness Project (FEP) A project to help nonprofit organizations measure and compare .
- 5. Participating Donor Software Firms: • Donor2/Campus Management Corporation • PhilanthrAppeal (FundTrack Software) • DonorPerfect Fundraising Software • The Raiser’s Edge ® (Blackbaud) • eTapestry • Avectra • Bloomerang • Sage Software • MatchMaker FundRaising Software • Telosa Software (Exceed!) • Metafile Fundraising Effectiveness Survey »
- 6. The 2014 results are in » Nearly 6 out of every 10 donors do not give again!
- 7. New donor retention is even worse »
- 8. Donor Attrition Over Five Years # of Donors Attrition Rate Donors Remaining After 1 Year Donors Remaining After 2 Years Donors Remaining After 3 Years Donors Remaining After 4 Years Donors Remaining After 5 Years 1,000 20% 800 640 512 410 328 1,000 40% 600 360 216 130 78 1,000 60% 400 160 64 26 10 So what?
- 9. So what? Improving donor retention rates by just 10% can increase the lifetime value of your database by 150-‐200%! -‐ Dr. Adrian Sergeant, Bloomerang Chief Scientist
- 10. Donor retention math »
- 11. Bloomerang is built to address the retention problem.
- 12. Jay B. Love -‐ Co-‐Founder & CEO • 30 Years of Technology Leadership • Over 20,000 Database Installations • Former Founder & CEO of eTapestry • Former CEO of Master Software/Fund-‐Master • AFP Board Member • AFP Ethics Committee Chairman • Center on Philanthropy at IU Board Member • Innovation Fund at Butler University Board Member • Gleaners Food Bank Board Member • Co-‐Chair of Indianapolis YMCA Capital Campaign 3 Leadership »
- 13. • Simple and clean • Intuitive and responsive • Mobile compatible (phone, tablet) • Avoid features that don’t benefit a majority of users – Most NPO databases use less than 20% of the functions within them! – Avoid the classic “Feature Buying Mistake” – End users change often so it must be straightforward Design Philosophy »
- 17. • Recency and pattern of giving • Cash donors vs. sustaining donors • # of years giving + • Upgrade / Downgrade + -‐ • Lapsed -‐ • Event attendance + • Volunteer Hours • Opens email + • Click links in emails + • Unsubscribes from email -‐ • Has stated communication preferences + • Has inbound interactions + • Has soft credits + • Volunteers + Automatic Engagement Factors »
- 22. Donor communications » “Are your charity's fundraising, advocacy or other "persuasion" communications riddled with common, hidden flaws that limit their effectiveness?” -‐ Tom Ahern, Bloomerang Donor Communications Head Coach
- 25. Reports, Imports and Settings
- 39. Other Features » • 100% Cloud-‐Based • Unlimited Users • Free Email/Chat Support • Multiple Addresses • Multiple Phone #s • Multiple Emails • QuickBooks Integration • Unlimited Custom Fields • Single & Recurring Donations • Unlimited Online Donation & Online Registration pages • Wealth Screening with DonorSearch
- 40. Pricing »