Amazon is a major online retailer founded in 1994 that has expanded into many industries through acquisitions. The document discusses how Amazon has come to dominate the e-book market through strategic investments and pricing, capturing 95% of the US e-book market. It notes publishers' concerns that Amazon could gain a monopoly on book sales if e-books surpass printed books as the company's top format.

1. BUSINESS POLICY
Amazon wants to burn the book
business
PRESENTED BY:-
AMIT KUMAR (SS11 DA249)
RIDDHI VATSRAJ (SS11 DA229)
DHIVYA (SS11 DA263)
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3. Topics
 Company information
 Acquisition of company
 Investment of the company
 Amazon wants to burn the book business
 Achievements
 Sources
 Conclusion
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4. Company information
 Type: Public
 Founder: Jezz Bezos
 Founded: 1994
 Headquarters:
Seattle, Washington, U.S.
 Area served: Worldwide
 Industry: Internet, online
retailing cloud computing
 Products: A2Z
Development, A9.com,Alexa
Internet,Amazon.com,Amazon
Kindle, Amazon
Studios, Amazon Web
services.
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5. Acquisition of company
 1998:Planet all, Data mining
 1999:Internet Movie Database (IMDB)
 2003:Online music retailer CD Now
 2004:Joyo.com, a Chinese e-commerce website
 2005:BookSurge,a print on demand company,
and Mobipocket.com, an eBook software company
 2006:Shopbop, a retailer of designer clothing and accessories for women
 2007: dpreview.com, a digital photography review website based in London
 2008: Audible.com, Fabric.com
 2009: Zappos
 2010: Touchco
 2011: The book depositoiry
 2012: Kiva systems
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6. Investments
 2008: Engine Yard, a Ruby-on-Rails platform-as-a-service
(PaaS) company.
 2010: Living Social, a local deal site
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7. Interview with Amazon
 “If you go to Amazon’s website, they don’t advertise
themselves as a bookseller. They are a place to buy
apparel, appliances, something else and then books,”
 American owning at least one digital reading device 18%
in Dec 2011- 29% in Jan 2012
 Store chain Borders closed its 399 stores in 2011
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8.  Amazon now sells 105 e-books for every 100 printed ones.
 Publishers could easily envision that down of e-books
might put those retailers out of business and give Amazon a
monopoly on selling books.
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9.  Apple publishers decided to they wanted the same
arrangement known in the business as “agency pricing”
with Amazon.
 Amazon sustain losses in short term to gain market share
over the long term.
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11. Achievements
 Amazon quickly captured 95 percent of the U.S. market for
books in electronic form -- e-books.
 In 2010, Amazon signed a controversial deal with The
Wylie Agency, in which Wylie gave Amazon the digital
rights to the works of many of the authors it
represents, bypassing the original publishers altogether.
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12. sources
 Amazon website
 Bloomberg Business week
 Wikipedia
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13. Conclusion
 From the beginning, Bezos sought to increase market share as quickly
as possible, at the expense of profits. When he disclosed his intention to
go from being “Earth's biggest bookstore" to "Earth's biggest anything
store.”
 Bezos has predicted that e-books will overtake paperbacks and become
the company's bestselling format within a year. Having already
revolutionized the way the world buys books, Jeff Bezos is now
transforming the way we read them as well.
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