The document discusses using social media to engage attendees before, during, and after events. It recommends incorporating social media into daily routines as social media is now a key part of online activity and competition. Several social media tools are mentioned that can help build attendee value by identifying and engaging prospects earlier, personalizing the event experience, and empowering attendees. Metrics from a past event demonstrate the reach that various social media platforms can provide.

5. 14,000 30-min meetings Goal -= Attendee arrive with a schedule/plan that meets their business Needs

10. Understanding Feeds

12. Does Your Event Have What Attendees Are Looking for? Measure “search” vs exhibitors and education