This document provides tips for grammar, blogging, and writing. It discusses common grammar errors, literary devices, avoiding passive voice, finding your voice as a writer, developing compelling content, and relaxing while writing. The key ideas are to keep content simple, focused on the customer, authentic, and entertaining while avoiding jargon. Research topics deeply and attribute sources.
EBEDominicana | Build Movements, Not Brands | Cathryn PoseyCathryn Posey
How to Use Social Media to Build not just a Brand but a Movement:
How can you build a movement for your brand using social media? I will share with you how being a champion, inspiring others and broadening your tent can result in a movement that your stakeholders and customers will rally behind. I will share how I built the Tech By Superwomen movement using these three principles and will examine how major brands are also successfully leveraging these three approaches to build their own movements. Come for inspiration as well as practical examples of how you can implement these takeaways in your marketing strategy.
EBEDominicana | Build Movements, Not Brands | Cathryn PoseyCathryn Posey
How to Use Social Media to Build not just a Brand but a Movement:
How can you build a movement for your brand using social media? I will share with you how being a champion, inspiring others and broadening your tent can result in a movement that your stakeholders and customers will rally behind. I will share how I built the Tech By Superwomen movement using these three principles and will examine how major brands are also successfully leveraging these three approaches to build their own movements. Come for inspiration as well as practical examples of how you can implement these takeaways in your marketing strategy.
Authors, learn a handful of writing and editing techniques to make your story jump off the page. Award-winning editor, Ann Videan, will help you discover techniques to build visual imagery and emotion, which subconsciously attach readers to your story.
In this session, you will explore:
• Leveraging the scene question to develop a compelling plot line
• Writing with active voice, and deep point-of-view
• More effective editing tips using MS Word
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
4. Most Common Errors
They’re vs. Their vs. There
Your vs. You’re
Its vs. It’s
Who’s vs. Whose
Affect vs. Effect
Me vs. I
Peek vs. peak (and pique, but
whatever)
Who vs. That vs. Which
13. Active Voice
• I love those chicken wings.
• Subject – verb – object
Passive Voice
• Those chicken wings are loved by me.
• Object – passive verb – subject
HemingwayApp
Identifying Passive Voice
14. “To be” is the most basic verb in the English language. It can also be
the most overused.
Forms of “Be”
• I am;
• You are; We are; They are;
• He/she/it is;
• I was;
• You were; We were; They were;
• He/she/it was;
• I have been; I am being;
Easily form passive sentences by relying on “be”
To Be or Not to Be
15. Easily form passive sentences by relying on
“be”
“The skull was made by Hamlet in arts and crafts.”
“Hamlet made that skull in arts and crafts.”
No matter what something is or might be, there
will almost certainly be a better action verb to
tell your story.
Easy ways to avoid:
• Stay away from “due to” or “because of”
• Get active
• Our groups are often split by our teacher.
• Our teacher often splits our groups.
• Get rid of padding in your sentences
To Be or Not to Be
16. Literary Devices
Metaphors – (Two things are the same)
He is just as sharp as a tack.
Analogies – (Like/as comparison) Mike’s
jokes land like a bag of rotting garbage.
Alliteration – Frank frantically followed.
Colloquial Language – Does a wild bear
crap in the woods?
24. Do Less
7th – 8th grade reading level
Short paragraphs
Use bullets
Don’t use a $10 word when a $5 word will suffice. Better
yet, but that for a dollar.
Avoid jargon unless it’s required.
Get rid of adjectives
• Adjectives are messy and mean different things to different people
25.
26. Keep It Simple
“Airtight privacy controls on your accounts can be
an effective way to keep potential employees from
finding personal information, but it’s not always
the best protection for everyone.
“Making your accounts private builds an extra
barrier between you and employers, but it is not a
perfect protection.”
27. Great content should be…
• „Customer‟ focused
• Authentic
• Compelling
• Entertaining
• Surprising
• Valuable
• Interesting
On Writing
28. Truth – Even if it’s not truth, it has to have truth within it.
Even if you have no specific experience, you have
experience that can relate to your content.
Relevance – Content has to matter.
Passion – Need to care about what you’re writing.
Human Element –Even if the post is more of a business
article, you can relate content to what makes a manager
tick. Find their hurt.
Originality – Not new, but bring a fresh perspective.
Surprise – Don’t stick to just the common place, bring an
unexpected twist – and surprise can take many forms.
On Writing
29. Finding Your Voice
Voice
• How you write
• Research the field
• Fit your audience
• Empathy is crucial
• Don‟t write to limits
30.
31. Finding Your Voice
Write What You Know
Personal filter is the most important
thing
Write Basic Points or Subheadings
- Dont Outline
Consumption experts
33. ANYTHING can be a story
• Start with a headline, then research
• Content Food Chain
• Not repurposing or cannibalizing
• Dig deep for new ideas
Thinking of Content
35. On Writing
Relax
• Be natural
• Tell a story
• Lose the buzzwords (not the keywords)
• Be informal, figurative
• Grammar can be flexible
Be Original
• To a point
• Originality is elusive, perspective is
inherent
• Oakley Hall – “Steal wisely.”
36. On Writing
Be Confident and Back It Up
• Readers can sense BS
• Have proof
• Believe what you‟re writing
Two types of content:
• Help someone learn
• Personal accounts
Get people to ask Questions
Write to Your Strengths
Editor's Notes
Note exceptions like when you don’t know what might have happened or there is no clear action.